Smiggle Reviews 

555
TrustScore 1.5 out of 5

1.6

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Review summary

Created with AI, based on recent reviews

Evaluating 67 reviews, most reviewers were let down by their experience overall. Many people encountered significant issues with product quality, noting items were often flimsy, broke easily, or did not last as expected. Customers frequently reported problems with orders, including missing or incorrect items, damaged packaging, and parcels being left in insecure locations. Delivery services were often criticized for being delayed, unreliable, or failing to meet express shipping expectations. The majority of consumers also experienced poor customer service, describing it as unresponsive, unhelpful, or even rude, especially when trying to resolve issues like undelivered goods or product faults. However, some customers also noted positive experiences, praising the initial appeal of certain products or receiving efficient help from specific customer service representatives.

What people talk about most

Product

Consumers find product quality to be a significant concern, with many items breaking quickly or arriving in a... See more

Customer service

Reviewers highlight negative aspects of customer service, with many expressing disappointment and frustration... See more

Order

Clients share negative opinions on order, with many advising against ordering online due to various issues.... See more

Delivery service

People report negative experiences with delivery service, citing issues such as items not arriving, parcels... See more

Quality

Customers had negative experiences with product quality, frequently reporting items breaking quickly, such as... See more

Reviews shaping this summary

Rated 2 out of 5 stars

No communication whatsoever. I ordered an item online and did not receive any confirmation email, I emailed customer services to confirm I had an order and have yet to hear back from them 2 days lat... See more

Rated 2 out of 5 stars

Joined mailing list for discount code. Discount code didn’t work (item was full priced and nothing in t’s and c’s re this item not being included). Bought item anyway and paid for express delivery. It... See more

Rated 2 out of 5 stars

As a new customer, I am very disapointed by my first order and won't be buying again. They took very long to deliver, a full week. For this waiting time I would be better off buying from overseas for... See more

Rated 2 out of 5 stars

They create nice looking stuff that my daughter loves, but the build quality can be terrible. In particular, the over-complicated lids of their kids water bottles. We must had around four... See more


1.6

Bad

TrustScore 1.5 out of 5

555 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.6

All reviews

(555)

62 reviews in the last 12 months

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Rated 1 out of 5 stars

10 year olds not welcome

My 10 year old wanted to make a purchase using his pocket money. Lady in branch said he could not be in the store without a parent!!! ( he is old enough to walk home by himself). He can certainly decide how to make a £5 purchase. AVOID this company their main customers 10 year olds are not welcome.

10 May 2025
Unprompted review
Rated 5 out of 5 stars

To the lovely lady at Cribbs Causeway…

To the lovely lady at Cribbs Causeway Mall in Bristol, who helped me with my enquiries this morning. I got something at present in a Smiggle bag and went to change it, but I was told that wasn’t theirs. She managed to find out where they were selling it and I went to the right store. Also, I wanted to change a lunchbox but she kindly told me that they were sold out as they were popular. She was so helpful and sweet and polite. Actually all the people at that mall are. I love their products and the prices.

7 May 2025
Unprompted review
Rated 1 out of 5 stars

SCAMMERS

Avoid this company like the plague. My order got stolen from the doorstep Evri have confined this & they still won’t refund me!!! Last 3 emails have been ignored. Reporting this company in every way possible.

5 April 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service from the team at…

Excellent service from the team at Smiggle Livingston and special shout out to Gale in assisting with a replacement lid after my daughter broke hers (twice!).
Definitely be returning to Smiggle for future bottle requirements!

28 April 2025
Unprompted review
Rated 1 out of 5 stars

Do NOT buy their stupid spritz water…

Do NOT buy their stupid spritz water bottles, no matter how much your kid bugs you for one! I gave in to the pleas of my daughter and bought her one for Christmas. The plastic lid split after one drop and broke altogether after a second (so by the end of February it was useless). Now you might think “well, that’s what happens to kids water bottles. Just replace the lid 🤷🏻‍♀️”) but of course Smiggle don’t sell replacement lids, presumably because they know they’re rubbish and just want you to fork out another £20 for the whole bottle instead. Well NO, Smiggle, I will NOT. In fact I shan’t be purchasing anymore of your overpriced, poor quality products 😡

1 March 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service recieved

Ordered 2 stainless steel bottles of line for my children. Both came, no problems at all. My sons bottle however has had several issues (kept losing the little seal, lost straw, bottle top split open)

Communication with Smiggle has been clear and friendly, offering solutions instantly for each occasion I made contact and offering to send replacement parts quickly to resolve the issues I had. They have now sent a full replacement of the product due to the lid coming apart.

Laura and Lauren have both dealt with my contact professionally, with absolute kindness and support for each issue faced.

Excellent customer service from these 2 and a fantastic quick resolution.

12 February 2025
Unprompted review
Rated 1 out of 5 stars

Poor quality and customer service

I ordered a drinks bottle and a food flask for my daughters birthday. Whilst the bottle is lovely, the flask is leaking. To our great disappointment, I had to pay to return faulty goods! That's absolutely appalling if I am honest and I would never order from this company again for this reason!

7 February 2025
Unprompted review
Rated 1 out of 5 stars

Items break very easily!!

Purchased a school bag in July. My child started using it in September. It has now started to come apart after the seems and Smiggle refuse to do anything as its over 6 months old. This bag is only used for a lunch box and drinks bottle so shouldn't have broken! Keep your money and go elsewhere. Their items are not fit for purpose and their customer service is shockingly poor.

4 February 2025
Unprompted review
Rated 1 out of 5 stars

Be wary about ordering from them online

I ordered a backpack and keyring for my daughter. I was emailed the following day saying the backpack had gone out of stock and they refunded me the cost of this but proceeded to send me just the keyring which cost £3 and charged me £5 delivery for this. I asked to cancel the order or to have a refund for the postage which was refused. I was told it wasn’t their fault the item went out of stock after I had ordered it and I will still have to pay the original postage, even though it cost more than the item being delivered. The woman I spoke to online about this was really rude and unprofessional. I felt she was purposely being as unhelpful as possible. It’s a shame because my daughter loves that shop but I won’t be buying from them again out of principle.

17 January 2025
Unprompted review
Rated 5 out of 5 stars

Lynne at the Glasgow Store is an…

Lynne at the Glasgow Store is an absolute credit to the company. Customer service from both girls in the glasgow store was utterly amazing and i couldn’t thank them enough. Went completely above and beyond today and i just wanted to give special thanks ☺️🥰

12 January 2025
Unprompted review
Rated 4 out of 5 stars

After expecting a bad experience, I was happily surprised

I made an online purchase on a Monday, had an email saying it was despatched on the Tuesday. 4 days later it was still waiting to be given to evri. I got in contact on the Saturday and after seeing reviews on trust pilot I began to doubt I'd see my package but low and behold I had an email back on the Monday morning and my parcel was delivered on the Monday also. Just in time for Christmas so my son will be thrilled. Thank you so much

23 December 2024
Unprompted review
Rated 1 out of 5 stars

If I could give 0 I would

If I could give 0 I would. First delivery ordered on 9th for Christmas and still not arrived they sent another on 16th apparently next day delivery (1-3 days) guess what that one has gone missing too! Will be reporting them to trading standards as I do not believe they have sent any of them and are just scamming customers out of money - fraudulent overpriced rip off customer service is non existent

17 December 2024
Unprompted review
Rated 1 out of 5 stars

Absolute rubbish organisation

Absolute rubbish organisation, Evri lost my parcel twice, customer service are liars and total idiots reading from a script from a foreign country.
Seriously these people haven’t got a clue, ordered from eBay instead

20 December 2024
Unprompted review
Rated 1 out of 5 stars

Do not order online from Smiggle

Do not order online from Smiggle, they use Evri (Every delivery is lost), the worst delivery company in the UK. Ordered goods 2 weeks ago, nothing received and they dont care that its Christmas. Customer service just read form a script knowing they are are not being truthful when saying the order is on its way and will be delivered. Great shops and product, should not sell online unless they switch to DPD for deliveries.

19 December 2024
Unprompted review

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