I have been using this service for a few months now and overall it has been a positive experience. The product itself is solid and the pricing feels fair and reasonable for what you get on a monthly b... See more
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Saphe is a very useful device which is very useful for me. It had stopped worked and I contacted the helpline where Asta provided very clear detailed instructions which I followed and my Saphe is no... See more
Company replied
I had an issue with my Saphe product, not because of the Saphe product, but because of my stupidity in dropping it on a concrete slab, which meant it would not function properly. I contacted Sap... See more
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The good - bright screen shows speed and speed limit, alarm sounds to warn if over limit. You can also warn for under limit. What could be better- the tone is the same for speed limit as it is for... See more
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Company details
Written by the company
Saphe er en dansk teknologivirksomhed, der udvikler intelligente trafiksystemer, der gør en forskel og reducerer antallet af trafikrelaterede ulykker. Saphe blev grundlagt i 2015 og tæller i dag 25+ medarbejdere. Siden starten er der solgt over 1.000.000 trafikalarmer. Faktisk sidder der en Saphe trafikalarm i 1 ud af 5 biler i Danmark. De mange solgte enheder betyder, at vi kan tilbyde et enormt netværk af brugere og dermed den bedste platform for deling af trafikdata.
Contact info
Gasværksvej 46a, 9000 , Aalborg, Denmark
- www.saphe.com
4.4
Excellent
15K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My advice, cancel your subscription as soon as you take it out, you still get the year you pay for, but you decide to renew or not
Although the device for the most part works well, there's no way to update if a speed limit is incorrect, which it frequently is in road works. It also seems to think traffic is gridlocked on my quiet village street, when in fact there's no traffic at all! But the reason for the one star is the subscriptions. Like another user has said, I had the year and did not want to renew. I tried to get into the app to cancel, but it would not let me in. Following day I get an email stating they have taken money from me for the next years subscription, and would you believe it, now the app shows me that, and the cancel button. Contacted support only to be fobbed off with its in the terms that there will be no prior warning of it renewing. This is a disgusting way to work and process renewals, every other company I deal with has the courtesy to inform you a month or so before the due date.
I will be contacting my card issuer to demand my money back.
14 October 2025
Unprompted review
Reply from Saphe
Thank you for your honest feedback – we’re truly sorry to hear about your experience.
We understand your frustration regarding the lack of speed limit updates, especially in roadwork areas, and the incorrect traffic display in quiet areas. This is certainly not the experience we aim to provide, and we are continuously working to improve the accuracy of our data.
Regarding the subscription: We apologize that you had trouble canceling in time. It is by no means our intention for the process to feel unclear or unfair. Automatic renewal is outlined in the terms, but we understand that a reminder before renewal would be more user-friendly – and this is valuable feedback we will take into account.
We recommend contacting our customer support at support@saphe.dk so we can take a closer look at your subscription.
Thank you again for sharing your experience – it helps us improve.
Super god til at give en advarsel om…
Super god til at give en advarsel om fartkontrol. God til at give et bip når du køre lidt over det tilladte. Advarsel om ulykke eller bil i vejsiden.
10 October 2025
Unprompted review
Reply from Saphe
Tusind tak for din dejlige feedback! 🙏😊
Vi er glade for at høre, at du får god gavn af advarslerne og at Saphe hjælper dig trygt på vejen 🚗💙
Det betyder meget for os, at du deler din oplevelse!
Quick, helpful, feel-good customer services!
Anne Sofie was delightful and really understanding of my situation. The issue was resolved quickly and a replacement device is being sent the same day as the call!
9 October 2025
Unprompted review
Reply from Saphe
Thank you so much for your kind feedback! 😊
We’re really happy to hear that Anne Sofie was able to help you and that your issue was resolved so quickly.💙
We’ll make sure to pass your lovely words along to her and the rest of the team! 🚗✨
They make it hard to cancel the subscription
After having the subscription for a year, I decided I wanted to cancel it, but to my surprise, there was absolutely no way to cancel your subscription, not on the app, not on the website - even on the website where you have the section with guides and frequently asked questions, there is no section that will guide you on how to cancel your subscription. It's so so easy to open a subscription, but the only way to cancel one is to contact the support, which in my opinion is a very bad business practice!
18 September 2025
Unprompted review
Reply from Saphe
Hello,
Thank you for your review – we are sorry to hear that you had a frustrating experience.
You can actually cancel your subscription directly through the Saphe Link app under "Profile" > "Subscription," and we apologize if this has not been clear enough. We are continuously working to make the information more visible and user-friendly – including in our help sections.
We greatly appreciate your feedback and hope you will give us a chance to improve your experience moving forward.
/ Emilie, Saphe
Reply from Saphe
Hi Tyron,
Thank you so much for your continued support and the 5-star review! 🌟
We’re thrilled to hear that you find our products great and our support team helpful and responsive. It means a lot to us that you keep coming back – and we’ll keep doing our best to live up to your expectations.
All the best,
Michael, Saphe
Best support
12 September 2025
Unprompted review
Reply from Saphe
Hi Mircea,
Thank you so much for your kind words! 😊
We’re thrilled to hear that you’ve had a great experience with our support team. We always aim to be fast, helpful, and friendly – so it’s great to know that it’s making a difference.
All the best,
Michael, Saphe
Reply from Saphe
Hi Imran,
Thank you so much for your kind words! 😊
We’re really happy to hear that you’ve had a great experience with our customer service. We always aim to be helpful, friendly, and quick to respond – so it means a lot to know it’s appreciated.
All the best,
Michael, Saphe
The will bother you with notifications…
They will bother you with notifications constantly, i mean many times a day.
They want to track you all the time. If you only allow tracking when using the app Saphne will bother the shit out of you.
They have NO respect for your privacy.
Update: Saphne notifications CAN NOT be turned off.
Saphnes answer is WRONG
Update. Saphne does NOT relate to the review i made.
IF I AM NOT USING YOUR APP/DEVICE I DONT WANT TO ALLOW YOU TRACKING ME IF I DONT ALLOW “ALL THE TIME TRACKING” YOU SHOWER ME WITH NON STOP NOTIFIKATIONS.
6 September 2025
Unprompted review
Reply from Saphe
Hi Peter,
Thanks for sharing your concerns.
Saphe only uses location when connected to the device.
Update: I'm not sure what you mean about your update. We have nothing to do with Coinbase. Please write to us at support@saphe.com, so we can look into what it is.
Best Regards
Michael, Saphe
saphe stopped working
called saphe and they talked me through the solution
2 September 2025
Unprompted review
Reply from Saphe
Hi Jim,
Thank you for your review! We're glad we could guide you through the solution – that's exactly what we're here for.
Safe travels, and thanks for choosing Saphe! 😁
/ Emilie, Saphe
informative…
The person i spoke to was patient and knowledgeable, she was pleasant and friendly whilst remaining professional
20 August 2025
Unprompted review
Reply from Saphe
Hallo,
Thank you for your feedback! 😊
We’re happy to hear that you had a great experience with our support team. 👍
/Asta, Saphe
🚨 Saphe – from smart gadget to expensive scam 🚨
I bought a Saphe One some years ago because it was a simple product with no hidden or ongoing costs. One-time purchase – done. That was exactly why I chose Saphe over other options.
But now Saphe has changed the rules of the game. Suddenly, my device ONLY works if I buy a Saphe Pro subscription for 300 DKK/year. Without it, my fully functional device is reduced to nothing more than useless plastic.
This is not innovation – this is a scam.
It’s taking customers hostage and changing the terms after we’ve already bought the product.
Had I known Saphe would force a subscription on us, I would never have become a customer.
I honestly cannot understand how this can even be legal – and I can only warn others to think twice before you decide if Saphe is the right product for you.
I’ve just learned that Saphe offers “old costumers” 12 months free subscription… And so what! What am I gonna do after 12 months? The fair approach is to grant free access to pro until you replace the product. The 12 months free offer seems more like an attempt to shut up old customers and hope they’ve forgotten all about it 12 months later. To me it’s a very good indicator of how much Saphe cares for their customers.. 12 months!
22 August 2025
Unprompted review
Reply from Saphe
Hi,
Thank you for sharing your experience with us!
I understand that you bought a Saphe One a few years ago and now believe it only works with our Saphe Premium subscription, but that’s not the case.
Saphe One still works without a subscription. Only our Saphe Drive Pro requires a subscription to connect and provide alerts.
We also don’t offer 12 months of free subscription for existing customers. However, we do have a Starter Pack, which includes a Saphe Drive Pro and 12 months of subscription for one total price. Perhaps that’s what you’re thinking of?
I’m sorry to hear that you feel it’s a scam, but I can assure you that’s not the case. We work hard to deliver a great product and an excellent customer experience.
/Asta, Saphe
Reply from Saphe
Hi Jakub,
Wow, thank you so much for your kind words! We’re really happy to hear that you consider Saphe the best speed limit and speed camera warning device and app. Your feedback means a lot to us. 😊🚗
/Sabina, Saphe
excellent device it is exactly what i…
excellent device it is exactly what i wanted
it has already helped me out many times, making sure i dont go over the speed limit
6 August 2025
Reply from Saphe
Hi Matt,
Thank you so much for your great feedback 🙏
We’re really happy to hear that your Saphe device is exactly what you were looking for, and that it’s already been helpful in keeping you within the speed limit.
/Asta, Saphe
The device is accurate in most…
The device is accurate in most conditions and routes, battery lasts long time. But the screen hasn’t enough contrast under direct sunrise.
13 January 2025
Reply from Saphe
Hi Mahmoud
Thank you for your feedback!
We’re glad to hear you find the device accurate and the battery life strong. We appreciate your note about screen contrast in direct sunlight and will keep it in mind for future improvements. 🌞💙
/ Emilie, Saphe
Reply from Saphe
Hi,
Thank you for your review! 🥹
We really appreciate your positive feedback – great to hear that you're happy with our service!
/Asta, Saphe
Emilie at Saphe
Emilie was most helpful and professional in every way possible dealing with my problem she did everything she said she would do, emailing me back on the same day during the day and always polite she gave me a service that is so rare these days in the service industry she is a credit to Saphe
14 July 2025
Unprompted review
Reply from Saphe
Hi Clive
Thank you very much for your kind review and your thoughtful words about Emilie 😊
We're really glad to hear that she was able to assist you in a professional and helpful way, and that you felt well taken care of throughout the process.
We truly appreciate you taking the time to share your experience – it means a lot to us and helps us improve 🌟
Well I can’t find fault with my Saphe…
Well I can’t find fault with my Saphe experience.
I bought a Saphe Drive Pro recently and I am surprised they have packed so much into such a small device and considering it could save your license and at worst, your life for under £60 that’s a bargain.
I fitted mine close to the drivers position on my Audi A4 but although the Drive Pro was pretty accurate with speed it’s the warnings I was most excited about.
The device has a built in speaker but obviously with its such diminutive size it only has so much volume however there is a connection via Bluetooth to your car’s sound system but for the life of me I couldn’t get the notifications to send the signal via my iPhone to the Audi MMI so I sent an email to Saphe and a wonderful lady called Anne found all the correct settings for me and emailed it over and it works an absolute treat now.
So remember if you have issues with your Saphe device their customer service is one of the best especially Anne!
15 July 2025
Unprompted review
Reply from Saphe
Hi
Thank you so much for your kind and detailed feedback – it truly means a lot to us! 😊
We're thrilled to hear that you're enjoying your Saphe Drive Pro and that it's living up to your expectations, both in terms of features and value. It's great to know you've placed it optimally in your Audi and are especially benefiting from the alerts – that's exactly what it's designed for. 🚗💡
And a big shout-out to Anne – we're delighted she could help you get everything set up correctly with the Bluetooth connection. We'll make sure your kind words reach her!
Should you ever need anything else, we're always here to help.
/ Emilie, Saphe
Reply from Saphe
Hi Michael,
Thank you so much for your positive review! 😊
We're happy to hear that you like your Saphe and find it easy to use – that's exactly what we aim for!
Feel free to reach out to us anytime if you have questions or need assistance.
/Asta, Saphe
Excellent product
Excellent product keeps me well informed while driving. It's not overbearing and is easy to use.
18 June 2025
Reply from Saphe
Hi Wayne,
Thank you for the great feedback – we're happy to hear that Saphe is keeping you informed and is easy to use. Safe driving! 😊
/Michael, Saphe
Saphe Mini subscription …
When I purchased Saphe Mini it was subscription free, now it has stopped advising speed cameras and I have to purchase a subscription! It is of no use to me whatsoever, not when speed alerts are free in Waze and Google. My Mini has now been despatched to the trashcan where it belongs.
Even when it was working it didn't always detect a fixed camera.
Now not worth purchasing.
8 July 2025
Unprompted review
Reply from Saphe
Hi Derek,
Thank you for your review – we’re sorry to hear you’ve had a disappointing experience. 😅
We just want to clarify that there is still no subscription required for Saphe Drive Mini. You can continue using the device without paying anything extra, and it should still provide alerts as usual.
If your device has stopped giving alerts, it might be due to a connection issue, outdated app settings, or a device error – and we’d really like to help you solve that. Most of the time, a quick check in the app or a simple reset can get it running again.
Please don’t hesitate to contact us directly – we’re happy to assist and get your Saphe back on track. 📞
/Asta, Saphe
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