Rituals Reviews 

5,031
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Looking at 282 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, finding it unhelpful and often unresponsive to their issues. People frequently encountered problems with their orders, including incorrect items, missing products, and unfulfilled deliveries. The quality of some products also fell short of expectations, with issues ranging from faulty items to misleading descriptions. However, some customers also noted positive experiences with staff members in physical stores, describing them as knowledgeable, friendly, and very helpful. A few other people also felt that despite issues with online orders or customer service, the products themselves were of good quality and they enjoyed using them.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing disappointment regarding... See more

Customer service

Reviewers express significant dissatisfaction with customer service, citing it as disappointing and... See more

Quality

Customers had negative experiences with quality, with many expressing disappointment that products no longer... See more

Staff

Reviewers highlight ambiguous aspects of staff, with many customers praising the helpfulness, knowledge, and... See more

Order

Consumers find order experiences to be ambiguous, with many reporting significant issues. Reviewers... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I just bought the perfume genie 3, thinking I could move it from room to room or place on a tray on my coffee table, but this one does not run on a charge it needs to be plugged in. This limits placem... See more

Rated 1 out of 5 stars

I placed an order on the 4th July for my partners birthday (8th July) with it stating that it would arrive within 1-2 working days so I expected it by the 6th or 7th July considering I ordered on a Sa... See more

Rated 1 out of 5 stars

If I could give zero I would. Wish I’d have read these reviews before ordering online, I fear my order is lost to oblivion much like the others. I have no idea why such a “luxurious” company can’t get... See more

Rated 1 out of 5 stars

I would leave a 0 star rating if I could. The app is terrible, extremely slow its ridiculous. I tried to use the website but it kept taking me to the app. When it finally allowed me to stay on the web... See more


Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Information provided by various external sources

Rituals helps you transform everyday routines into more meaningful moments. By slowing down the pace of your busy life, we encourage you to find happiness in the smallest of things.


Contact info

2.0

Poor

TrustScore 2 out of 5

5K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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2.0

All reviews

(5,031)

991 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I have always had a wonderful customer…

I have always had a wonderful customer experience and love their products. Eleanor at York Outlet really looked after me and I left a very happy customer and lots of lovely purchases. Thank you Eleanor.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

Don’t buy their diffusers

Don’t buy their diffusers, they evaporate overnight. Filled in 5 diffusers, 75 mls each and overturn all gone. Very cheap quality. Shame because their imperial rose scent is amazing but not if lasts 1 day.

16 January 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful shopping experience…

I just had a wonderful shopping experience in the store in Bristol. Kelsey was knowledgeable, genunie and really helpful. I left with a big smile on my face (and very smooth hands!) I will definatly be back.

16 January 2026
Unprompted review
Rated 5 out of 5 stars

Shop in Braehead

Shop in Braehead. Staff are so helpful and guide you to the products that are best suited for your skin type. I was so impressed with the knowledge of the products and staff. Shopping online was a benefit and it saved me from carrying large purchases. I much prefer to shop in store.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

My delivery was meant to be yesterday…

My delivery was meant to be yesterday but the courier service claimed there was an issue with my address. They (Yodel) insisted this would be corrected. I contacted Yodel this morning and they said the parcel would definitely arrive and to "kindly wait". Now they're saying there's an issue with my address again. That's two days off work stuck in the house waiting for something not to arrive. I'm livid.

I've rearranged a date for delivery and manually entered my address. Just in case there's an issue with Rituals communication to them.

At this point I don't even want the items. I tried to cancel but both companies are super sketchy with returns I've now come to realise.

If I don't get my parcel I will go through my bank and/or the police for the refund.

Honestly save yourself the hassle and don't buy online with them

14 January 2026
Unprompted review
Rated 1 out of 5 stars

Misleading Free Birthday Gift

I waited over a month for my deluxe birthday gift to unlock so I could place a special online order. On the actual day of my birthday, it still hadn’t unlocked.

I contacted customer services and was then told I had to be subscribed to their newsletter to receive the free gift. This is not made clear at all. Why show the reward in the rewards section if it’s not going to unlock? And why not clearly state that newsletter subscription is required? I had no idea.

A few weeks earlier, I had successfully used another voucher in-store, so I assumed everything was working as it should. Clearly not.

Customer services were completely unhelpful and basically told me to subscribe now so I could maybe get next year’s gift instead. Thanks very much.

Extremely disappointing experience. I won’t be buying from you again.

12 January 2026
Unprompted review
Rated 1 out of 5 stars

Love the products but they're…

Love the products but they're overpriced, and the customer service these days is shocking. Trying to contact them puts you into endless loops of ai chat bots who tell you that you don't have a problem, goodbye.

useless.

8 January 2026
Unprompted review
Rated 5 out of 5 stars

Delighted

I visited Rituals outlet in Freeport village Braintree Essex today. As I suffer with Lupus and have lots of problems with my skin I discussed my problem with Kelly she was understanding and helpful also the other lady in the store helped me also. I was so pleased that Kelly gave me a sample of day and night cream which I’m really looking forward to trying it tonight. I have lots of Rituals body washes and creams, defusers, etc to say just a few. I hope the creams is suitable for my skin. I want to say a big Thank You to Kelly for her understanding and excellent customer care

8 January 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service and strange billing issues

I tried to place a Christmas order on the Rituals UK website from overseas to be delivered to a UK address. This is a very common purchasing scenario and one I completed successfully with many other UK retailers.

Rituals UK does not allow a non UK billing address at checkout at all. The billing country is hard coded to the United Kingdom, which means legitimate overseas cards are blocked even when the billing address matches the card issuer and delivery is within the UK. This is a merchant side policy decision, not a bank or payment issue.

What made the experience particularly poor was the customer service. Over several days, across WhatsApp and email, I received contradictory explanations, incorrect advice, and repeated assurances that this was “not typical,” when it is clearly by design. No one took ownership or explained the policy transparently until the very end.

As a returning customer buying gifts specifically because my family enjoys Rituals products, this resulted in a lost Christmas order which I placed elsewhere with competitors who accept overseas billing without issue.

The policy itself is disappointing, but the lack of clarity, consistency, and ownership in customer support is what ultimately damaged my confidence in the brand. I hope management take note of this.

19 December 2025
Unprompted review
Rated 5 out of 5 stars

Great experience with Rituals

I would like to sincerely thank the Rituals.com customer service team for the quick resolution of my complaint. I purchased a perfume gift set in Madeira for €49.90. After unpacking it at home in the Czech Republic, I discovered that the perfume cap was damaged and half of the perfume had leaked out. As a result, the perfume was incomplete and unusable.

I contacted Rituals.com customer service, and we subsequently handled the matter via WhatsApp. I would like to express my great appreciation for the speed and exceptional willingness of the customer service team to resolve my complaint. I experienced immediate follow-up responses, along with very clear, friendly, and professional communication.

Without any delays, I received a full refund of €49.90 to my bank account from Rituals, and as an apology, I was also given a 20% discount on my next purchase. Incredible! Thank you very much. I highly recommend Rituals anywhere in Europe. Aleš Lang

27 November 2025
Unprompted review
Rated 1 out of 5 stars

Had a terrible experience with rude…member of staff

Had a terrible experience with rude staff apart for eyes rolling every 2 seconds. Amsterdam Airport, went to buy face scrup asked the girl if they have this, she said can you not see it ? It's on the shelf, in a rude tone. Then I moved some product on the shelf to read the label, and she moved it right back and went tut tut, and shook her head. What's wrong with these people ? 😕 I am a customer hello 👋 beware of this shop you will not get a warm welcome.

4 January 2026
Unprompted review
Rated 1 out of 5 stars

I ordered products from Rituals

I ordered products from Rituals on the 6th of Dec which I never received. I emailed them and phoned them and was initially told my issues were with Yodel for not delivering. I contacted yodel and they informed me they had sent it back. Rituals refused to give back my money until they received it. And today 4th of January they had still not sent my money back.

6 December 2025
Unprompted review
Rated 1 out of 5 stars

Poor customer service

Poor customer service I bought some perfumes paid , and after finished,and 1 minute before I trayed fix but they said that I have to wait do the delivery to do the return to fix again. so this is my second and last time that buy something from this company

3 January 2026
Unprompted review
Rated 2 out of 5 stars

the diffuser liquids evaporate very quickly

Rituals reed diffusers look quite luxurious but the fragrances don’t last long at all - a couple of weeks and they have totally evaporated which is extremely disappointing
the diffuser refills are also far too expensive when you need to use them so frequently - over £90 a bottle - really ??!!
I will probably continue to use the diffuser bottles but will use another brand to fill them up

3 January 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY

DO NOT BUY FROM THIS COMPANY. They are a scam. I ordered the changing foundation on 26/11/25 and found it to be very shiny with no coverage, not offering a quality foundation finish at all. It actually felt terrible on my skin. I did not subscribe to receive further orders. On 26/11/25 I received notice that my next order was on the way and money would be deducted from my account. I cancelled immediately and withdrew authorisation for them to take funds. My cancellation was not accepted and after 15 emails from me with similar replies offering 'deals' if I stayed with them, the product arrived and funds deducted. I had to cancel my credit card to stop them. I returned the product unopened, with a request for refund. No further communication has been received and no refund after 3 weeks. AVOID AT ALL COSTS!

26 November 2025
Unprompted review

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