Rituals Reviews 

5,037
TrustScore 2 out of 5

2.0

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Review summary

Created with AI, based on recent reviews

Evaluating 282 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered significant problems with customer service, often finding it unhelpful and difficult to resolve issues, especially regarding order tracking and gift card problems. Many people also expressed dissatisfaction with product quality, citing issues like items not meeting expectations, faulty devices, or poor fragrance performance. Furthermore, numerous consumers reported difficulties with orders, including non-delivery, incorrect items, and missing free gifts. However, some customers also noted positive experiences with specific staff members, describing them as knowledgeable, friendly, and very helpful in stores. A few other people also felt that despite these issues, they generally loved the products or had positive in-store interactions, appreciating the assistance received.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing disappointment regarding... See more

Customer service

Reviewers express significant dissatisfaction with customer service, citing it as disappointing and... See more

Quality

Customers had negative experiences with quality, with many expressing disappointment that products no longer... See more

Staff

Reviewers highlight ambiguous aspects of staff, with many customers praising the helpfulness, knowledge, and... See more

Order

Consumers find order experiences to be ambiguous, with many reporting significant issues. Reviewers... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I just bought the perfume genie 3, thinking I could move it from room to room or place on a tray on my coffee table, but this one does not run on a charge it needs to be plugged in. This limits placem... See more

Rated 1 out of 5 stars

I placed an order on the 4th July for my partners birthday (8th July) with it stating that it would arrive within 1-2 working days so I expected it by the 6th or 7th July considering I ordered on a Sa... See more

Rated 1 out of 5 stars

If I could give zero I would. Wish I’d have read these reviews before ordering online, I fear my order is lost to oblivion much like the others. I have no idea why such a “luxurious” company can’t get... See more

Rated 1 out of 5 stars

I would leave a 0 star rating if I could. The app is terrible, extremely slow its ridiculous. I tried to use the website but it kept taking me to the app. When it finally allowed me to stay on the web... See more


Company details

  1. Cosmetics Store
  2. Cosmetics Industry

Information provided by various external sources

Rituals helps you transform everyday routines into more meaningful moments. By slowing down the pace of your busy life, we encourage you to find happiness in the smallest of things.


Contact info

2.0

Poor

TrustScore 2 out of 5

5K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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2.0

All reviews

(5,037)

1,001 reviews in the last 12 months

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Rated 5 out of 5 stars

Speedy resolution to a problem

I had an online order delivered, and one of the items was damaged. I went on to the Rituals website and emailed the company, telling them what had happened. Within half an hour, they had responded to my email and they offered to send me a replacement, which I received less than 24 hours later. I didn't need to return the damaged item. It was super simple, excellent service, thank you.

18 March 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing Again!!

So disappointing and not for the first time. Chased up order tracking information not updated. WhatsApp the rituals team to be told probably delayed and will arrive in a couple of days....not good enough especially when it was a birthday good. They need to change couriers and also improve their Customer Service. Won't be using them again

17 March 2026
Unprompted review
Rated 1 out of 5 stars

Dont bother

Dont bother. Still not received any the mothers day gift i ordered over a week ago. They use yodel as the delivery service which says it all really so nobody seems to know where my parcel is. Yodel ask me to contact rituals, rituals ask me to contact yodel. The most poor customer service. Still no refund or parcel (and still no help with it either)

13 March 2026
Unprompted review
Rated 1 out of 5 stars

I bought the Rituals Genie ( gold one)…

I bought the Rituals Genie ( gold one) looks absolutely gorgeous in my hall. I am so disappointed in this as very little smell comes from it. For the high price of this I was expecting it to be brilliant! Not worth the money at all. So disappointed 😞

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Rituals (especially Taunton) is highly recommended

I don’t understand some of the negative reviews. Great company, great products.

As for the Taunton store. I couldn't recommend highly enough. Lovely member of staff who is so kind to my daughters.

They helped me return a product I bought by mistake, with no issues at all. Great addition to Taunton.

15 March 2026
Unprompted review
Rated 1 out of 5 stars

Ordering online rubbish

Aside from the website being difficult to navigate, kept throwing me back to empty baskets and pages I wasn’t on, my order won’t arrive on time.
Says delivery 1-2 days won’t arrive in time for Mother’s Day even though it was ordered on 11th March. No where does it say at busy times which was the excuse.
Don’t think I’ll bother again.

14 March 2026
Unprompted review
Rated 1 out of 5 stars

I went into West quay Rituals store…

I went into West quay Rituals store after a long time today there is an older lady late in her late 40s/50s with an eastern European accent, she maybe the supervisor but honestly she was so rude. I picked up a bottle mistaking it for a tester, she came over and confronted me I apologised saying I didn’t notice the actual tester on another side and she still continued to have a condescending tone, I was looking to buy something but swiftly changed my mind. Strangely enough as I left she was very welcoming to the customer who were just going in. Me and my friend didn’t get that warm welcome. I’m a loyal customer with Rituals not specifically that store, but in general they are really nice, I will not be going into that store again.

13 March 2026
Unprompted review
Rated 1 out of 5 stars

ITS TERRIBLE

ITS TERRIBLE! From discontinuing classic scents, which were my favourite, to giving me several allergic reactions, I do not recommend this brand at all!

23 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

I visited the Rituals Bullring Store today as I wished to purchase Ritual of Jing Shower Oil. Retail assistant was very helpful searched database on the till and advised me that this was discontinued in store, however was available at Ritual outlets. Assistant was proactive and advised me that she could order the product for me and arranged for home delivery. I wasn't aware of Ritual Outlet store locations, and assistant was helpful and advised me about how the outlets worked and their locations. It was a first class customer service experience.

7 March 2026
Unprompted review
Rated 4 out of 5 stars

I love rituals

I love rituals - both in store & online. I have ordered online numerous times & the orders come quickly. I’ve only ever bought the bath/shower products so can’t comment on home products, but the creams & shower stuff always last ages & smell gorgeous! Just had a problem with an order & online customer service sorted it out immediately.

6 March 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic brand

I discovered the rituals brand when I was in Covent Garden. I was looking for a body cream and just didn’t like the smell of any of the different brands out there. I came across the Rituals brand and have used them ever since I even buy the brand for my friends. I have recently started using the shampoos and conditioners and these have been fantastic for my hair, the only thing I will say is the creams and shower gels are all fantastic scents and last on your skin but the diffusers don’t seem to hold the scent and fade quite fast so I think they need to improve on this as they are quite expensive.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Was at the Manchester airport T2…

Was at the Manchester airport T2 Rituals store a couple of weeks ago with two other friends. just want to say a massive thank you to Emma she was an absolute joy and pleasure to be greeted by with such a warm and wonderful soul. She was magnificent and so attentive. A absolute marvel. What an asset to have for rituals. She went above and beyond and made us feel so seen. A beautiful person throughout. Well done one of the best customer service experiences I’ve ever had.

16 February 2026
Unprompted review
Rated 1 out of 5 stars

What a Shower !

The Bleu Byzantine Men's Aftershave Spray the bottle has now been reduced to a 50ml from a 75ml pity the Price didn't reduce as well, still been charged the price of the 75ml ,Contacted Rituals on this and was Informed "Ah well the Company needs to Expand we are currently restructuring the company and we need to change with the times and move forward etc etc" what a load of Crap when I told them that it was just another "CUSTOMER RIP OFF EXERCISE" I didn't hear from them again Wonder why, anyway I have purchased a lot from them over the years thats' it now "WE ARE DONE"
It's a case of "Bye for Good" Rituals, Don't bother replying with Another Excuse !

12 December 2025
Unprompted review
Rated 5 out of 5 stars

I’m writing a review to commend a staff…

I’m writing a review to commend a staff named Alicia from Westfield Shepherd’s Bush who has been very helpful and showed good interpersonal skills. I am also happy with the product I bought for my husband which was the shaving balm as it is his favourite.

28 February 2026
Unprompted review
Rated 1 out of 5 stars

The products are very poor quality

The products are very poor quality. Most of them contain unhealthy and questionable ingredients. When you scan the barcode with ingredient analysis apps like INCI, they score 0 out of 20, which says a lot.

The fragrance quality is also disappointing. The scent does not last long. The car fragrance is extremely strong for the first two days, then it completely disappears. Overall, not worth the price.

27 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not buy Rituals’s candles

Do not buy Rituals’s candles. I bought £500 of products for my newly renovated house. A candle, lit once has damaged my brand new bathroom. Tiles had black soot on them, ceiling ruined by black soot, needs to be re painted and grout is ruined, it needs to be replaced. Customer service appalling! Patronising emails, that keep fobbing me off. Beware at all costs. Cheap products overpriced!

31 December 2025
Unprompted review
Rated 1 out of 5 stars

Trash Trash Trash. WhatsApp and Online are Utter Garbage

2nd Review as a reminder and update...:
Rituals "lost" my advent calendar in November and refused a refund. I walked into my local store on 21/2 and spoke to a store manager. I showed them my convos on WhatsApp and showed the receipts and Rituals admitting they failed delivery, I then showed my bank account proving I was not refunded. The store manager even laughed with me about how awful their online customer service and WhatsApp help are saying half the time its just AI bots anyway (I won't be naming which store).

After a short convo I now only got a full refund of the £182-odd quid Rituals stole from me, I also got around £100 of free stuff as an apology.

I'll never shop online here, and even though the manager was truly fantastic, I'll never purchase from here again. Shambolic company.

21 February 2026
Unprompted review
Rated 1 out of 5 stars

Awful packaging

The body cream I ordered from Rituals may be fabulous but I have no idea what it smells like as I am unable to open the jar. This seems to be an issue for others as there are hacks online on how to find a solution for this, none of which have worked for me so far. I shall not be buying from them again as this has been a total waste of my money. Absolutely useless packaging which needs sorted out asap.

25 February 2026
Unprompted review

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