Proactive UK LTD Reviews 2,525

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its excellent service, competitive pricing, and efficient delivery. Many highlight the helpfulness and knowledge of the staff, who provide valuable advice and support, making the purchasing process smooth and reliable. People appreciate the prompt communication and the speed with which orders are processed and shipped, often arriving earlier than expected. However, some customers also noted occasional issues with order fulfillment, such as items being out of stock after purchase or delays in delivery. A few reviewers mentioned receiving products with incomplete components or packaging that wasn't up to standard, and in rare cases, issues with lost deliveries.

What people talk about most

Delivery service

People report positive experiences with delivery service. Many customers praise the fast dispatch and quick... See more

Product

Consumers generally express satisfaction with the products offered, often highlighting their great value and... See more

Service

Customers consistently note positive experiences with service. Many reviewers highlight the quick, efficient,... See more

Price

Reviewers highlight positive aspects of price. Customers consistently praise the competitive and affordable... See more

Order

Reviewers mention positive feedback about order. Many customers praise the easy and clear ordering process,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more

Rated 5 out of 5 stars

I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice h... See more

Rated 5 out of 5 stars

ProAV has been my go-to supplier for video production kit for over 16 years. They are always reliable, easy to talk to and offer great advice. On more than one occassion I have visited their office to... See more

Rated 5 out of 5 stars

ProAv is one of the most professional sales companies I use and have used for the last 10years. Nick and the team always deliver on time every time and are completely transparent on stock and a deli... See more


Company details

  1. Photo Shop
  2. Camera Store
  3. Cinema Equipment Supplier

About Proactive UK LTD

Written by the company

Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.

Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.

We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.

Special Offers

Used / Ex-Demo Equipment

ProAV TV

Contact Us

Contact info

4.9

Excellent

TrustScore 5 out of 5

3K reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Finding the camera I wanted online…

Finding the camera I wanted online happened to be with a local business…
In stock and honestly priced. What’s not to like?
Easily booked online. PROAV Emailed availability and reservation. Delivered next day.

21 April 2026
Rated 5 out of 5 stars

Really impressed

Really impressed - Extremely helpful customer service, quick responses and helped me with a student discount with no hassle, which I really appreciated. Highly recommend!

20 April 2026
Unprompted review
Rated 5 out of 5 stars

So pleased I found this company

So pleased I found this company. We had an issue with the courier, we were able to solve. I found the experience to be pleasant, I found Jordan to be excellent at his job. Cannot fault Proactive UK. I’m also in the market for some lighting, so will be giving them a look. Cheers 👋🏻

20 April 2026
Unprompted review
Rated 3 out of 5 stars

Great service & prices, but read the specs carefully!

Great service and some great prices, but I was caught short by the transparency of one of the listings. I ordered two Black Magic converters, an HDMI-to-SDI and an SDI-to-HDMI. When received, one of them came with a PSU and one didn't. Checking back through the listings, the only difference was that the letters "PSU" appeared at the end of the model number of one of them - there were no words explaining that the other unit explicitly did not come with a PSU. The fact that both devices were about the same price gave me a false sense of security, so it's basically my fault for not checking closely enough, but a bullet point saying "Does not come with PSU" would have helped a lot.

1 April 2026
Proactive UK LTD logo

Reply from Proactive UK LTD

Thank you for taking the time to share this feedback. I understand how the PSU detail could have been clearer and having looked at the product page can agree with your point about the “PSU” note being easy to miss. We’ll review how we present this information on our listings so it’s more obvious in future.

Thanks again for helping us improve the experience. If there is anything we can do to help in future please do get in touch.

Rated 5 out of 5 stars

Face cam 4k purchase

Face cam 4k delivered next day as requested and for a decent price, very happy with purchase, there’s a reason this company gets good reviews and it is justified, thanks loads.
Dan

25 March 2026
Rated 5 out of 5 stars

Excellent

Clear, and helpful on the phone; website easy to use; delivery as promised; item as described and in perfect condition. I call that excellent.

24 March 2026
Unprompted review
Rated 5 out of 5 stars

Couldn't recommend ProAV Enough!

Working with Jordan has been super Easy! His customer services has been second to none.

Ordering our new soft light panels was quite a time consuming operation, with lots of questions, chaning of minds, being put on hold and finding the best price possible. However his patience and willingness to help shined through helping us with every step.

Jordan followed the order through from start to finish, chasing the overseas delivery and even getting our new lights delivered to our door the day the landed at the ProAV warehouse.

If you are looking for honest, easy to work with distributors of top quality, reasonabily price, AV equipment, these are the guys you want to be dealing with!

16 January 2026
Unprompted review

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