Extremely poor customer service. You have to chase everything. My package didn't arrive so I had to prove no delivery. Following more than 10 emails telling me my refund is being processed from Februa... See more
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Stay away from this online store. Delivery times are very long, product quality doesn't match the photos, and the colors are off. The worst part is the complicated refund process. There’s no return la... See more
Avoid —this is a scam. The products you receive are completely different from those shown on the website; even the colors don’t match, let alone the quality. Customer support does not respond. Fortuna... See more
Company replied
You can’t make any return so they offer you a partial refund that surprisingly never arrives. I’ve been waiting 4 months and they say they submitted it but it’s the banking system that is slow. They... See more
Company replied
Breach of guidelines
DO NOT USE THIS COMPANY!
DO NOT USE THIS COMPANY!
I am replying to Nobalifestyle’s last response to my trustpilot review.
They seem to be able to reply to reviews but don’t reply to customers emails. I am still waiting for a reply to my last email from 5 days ago (for the record on the same email thread that has been used)!!
All I want is the return details to return the 2 items that I received not the 3 that I ordered and paid for 25 days ago.
As I have stated my bank are fully aware of this situation. What a disgrace of a company!
2 March 2026
Unprompted review
Reply from Nobalifestyle
Thank you for your feedback. We want to assure you that we have already responded to your inquiry a few days ago.
We kindly ask for a few business days to review your case thoroughly so that we can have a constructive discussion and work together to reach a satisfactory solution regarding your order. Our goal is always to resolve issues fairly and ensure our customers’ satisfaction.
We appreciate your patience and understanding.
Its been three months now that I have…
Its been three months now that I have been waiting for a refund. Please, Please DO NOT use this company, you will be very disappointed with the quality of the product and they don't refund at all.
100% SCAM
So i've just received a reply on my refund! Apparently I will be refunded soon. I'll wait and see if I get my full refund of £120?
2 March 2026
Unprompted review
Reply from Nobalifestyle
Thank you for your message.
We would like to clarify that your order has been delivered successfully. Regarding your refund, please be assured that it is currently with our financial team for processing. Once the refund has been completed, you will be automatically notified, and the amount should appear on your account according to your bank’s processing times.
We understand your frustration and appreciate your patience while this is being finalized. Rest assured, the refund is actively being handled and is only a matter of time.
Horrendous service
Horrendous service - huge delay on delivery, disappointing quality and they refuse delivery of returns after I paid for it so I have lost both the product and my money. Do not use this company!!
6 December 2025
Unprompted review
Reply from Nobalifestyle
We’re sorry to hear about your experience and appreciate your feedback. We would like to clarify that we do not refuse returns. Returns are eligible for all customers as long as they are initiated within the first 14 days of receiving the order, in line with our stated return and refund policy—just like most other brands.
The only exception is when a customer requests a return after the eligibility period has ended. Otherwise, every order is eligible for return or exchange.
We encourage customers to reach out to our support team for guidance on returns or any concerns—they’re always happy to assist and ensure the process goes smoothly.
Thank you for giving us the opportunity to clarify this.
Scam
To begin with the quality of the product they sell is trash. Misrepresentation to the max.Delay in delivery. When I wanted to return it. They don't allow return. They told me to give it to charity and offered 30% refund. I have not seen a poor customer service like this. They do not respond to email until after 3 and 4 days. Not sure how they are allowed to trade in the U.S
10 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for sharing your feedback.
We trade globally and strive to provide quality products and excellent customer service to all our customers. While we understand your concerns, the solution we offered—a partial refund—was intended as a convenient option to address your situation. You were free to accept or decline it, and it does not prevent us from assisting you further.
Please know that our team is working tirelessly behind the scenes to support every customer, and the partial refund is just one of several ways we aim to resolve issues. We remain committed to helping you find a satisfactory solution.
Terrible
Terrible, horrible quality item for the price . However the reason for returning the item was the sizing . Like with other people’s experiences I was eventually offered a 30% refund after lots of emails and about 30 days . That never arrived upon futrther contact the said 60days ?!
No partial refund was ever supplied
Absolutely awful the Ai response to this feedback will also not be genuine , much like their quality of goods statements and suggestion that they have a returns policy at all .
Scammers
28 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for sharing your feedback.
We are not scammers, and we take all customer concerns seriously. Our goal is to ensure that no customer is left dissatisfied, and the solutions we offer—such as partial refunds or returns—are intended to resolve issues fairly.
We encourage you to reach out to us directly via our support channels so we can address your concerns and find a resolution. Your feedback is appreciated, and we are committed to improving our service.
Thank you for your understanding.
I come here to warn you but also with a solution to help others in the same situation
I requested a return within the company’s stated 14-day return window after receiving my item, which their website says is “no questions asked". Despite this, they did not process the return normally and instead tried to push me toward accepting partial refunds multiple times, and even tried to fight me on my reason for return despite their website policy saying "You can return a product for any reason within 14 days guaranteed".
They added conditions that were not clearly disclosed upfront or on their website, including requiring the item to be shipped internationally at my expense and restricting which couriers I could use. They also instructed me to declare a false customs value, which I was not comfortable doing.
Two of their replies even accidentally included instructions from ChatGBT - showing they use scripted messages to persuade customers to accept partial refunds rather than returns. That raised serious concerns about how they handle customer service. The first one said "use this verbatim instead
so you can clarify the 14 days return and exchange process". The second was worse saying "If you want, I can also draft an even more persuasive version that emphasizes the 40% refund as a “fast and easy” solution while keeping the return as a secondary option. This often encourages customers to take the refund without returning the item. Do you want me to do that?"
After clocking the chatGBT answer in their email, I decided not to reply any further and checked here on Trust Pilot. They are purposely taking longer to reply to people during opening a return so that they cannot send the item back within the 14 day window too.
**SOLUTION**
Along with screenshots of everything said over email, a link with proof of the return policy I quoted and a link to trust pilot reviews - this is the message I sent to my bank to file a dispute. My bank refunded me within 10 minutes of raising this (I am with Chase bank). Feel free to use this if you need to, but make sure what is said here also applies to your own situation and reword as neccessary:
"Hello, I would like to open a dispute for a debit card transaction.
Merchant: Sp Noba
Transaction date: [insert date]
Amount: [insert amount]
Reason for dispute: Merchant is refusing to honor their published return policy and is engaging in misleading and obstructive conduct.
The merchant’s own website states they have a 14-day return policy and that customers may request a return within 14 days after receiving an item. It also notes that if a return is accepted, they will notify the customer and refund the original payment method.
Despite contacting them within the return window and providing all requested information and photos, the merchant added multiple unreasonable and undisclosed conditions, including:
-Requiring the return to be shipped to China at my cost
-Restricting the carriers I am allowed to use
-Instructing me to declare a false customs value
They also repeatedly offered partial refunds instead of processing the straightforward return and full refund their policy promises.
One of their responses accidentally included an internal instruction indicating they are using scripted persuasive messaging to encourage customers to forego returns and accept partial refunds. This shows they are not acting in good faith to honor their published policy.
Furthermore, independent customer reviews on Trustpilot show a pattern of similar problems. Many reviewers report that:
-They were unable to secure refunds despite requesting returns
-Customer service was unresponsive or automated
-The company pressured customers into partial settlements
-They made it difficult or impossible to complete a return as advertised
This indicates a pattern of the merchant not honoring its return policy and, in many cases, failing to provide return information or refunds even when customers complied with the process.
I have screenshots of the merchant’s return policy, my communication with them, and Trustpilot reviews demonstrating this pattern.
Please open a dispute for merchant misrepresentation and failure to honor published return policy.
Thank you."
Edit: I do not trust their reply to this review one bit. It again feels like a ChatGBT response which they clearly use to run their entire customer service. Do not be fooled. The fact their trust pilot score is so low from countless other reviews tells you everything you need to know.
22 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for taking the time to share this detailed feedback.
We are extremely concerned to read your review. The situation you are describing is not something we tolerate, and we take these allegations very seriously. We want to be clear: this is not the experience we aim to provide, and it does not reflect our standards.
We will be investigating this case internally as a matter of priority, especially the claims regarding return handling, communication practices, and the content included in the email responses. Transparency and fairness are essential to us, and if there has been any mistake or misconduct, it will be addressed properly.
Our return policy is intended to be clear and straightforward, and customers should never feel misled, pressured, or obstructed when requesting a return within the stated time frame. Customer satisfaction is the most important thing to us, and we do not accept situations where a customer feels otherwise.
We kindly ask that you reach out to us directly through our official support channel with your order details so we can review your specific case in full and offer the correct compensation (as long as there are no chargebacks on order) and resolution where appropriate. We genuinely want the opportunity to resolve this properly.
Your feedback is taken seriously, and we are committed to handling this matter responsibly.
A very long delay, No Return Policy
A very long dealy in delivery time. The product I ordered is not a cashmere product as advertised. It was poor quality and it did not fit. I requested a retuns process as there was nothing in the package to retun the item.
Forget trying to return an item, they delayed the request by first asking for photos, whici I supplied, followed up by emails. This went on for 2 weeks, until the 14 day retun dated expired then they stated I never returned the item within the 14 day period and declined the return (without sending any return detail procedure) DO NOT TOUCHTHIS COMPANY)
29 January 2026
Unprompted review
Reply from Nobalifestyle
Thank you for sharing your feedback,
we would like to clarify a few important points. When a return or exchange request is submitted, we ask customers to provide photos and certain details because we are required to complete an internal form before officially initiating the return or exchange process. This step applies to all customers and is part of our standard procedure.
As stated in our policy, the required information must be provided within the 14-day return window so the return process can be properly initiated. If the requested details are not received within that timeframe, the case may unfortunately expire. In such situations, the delay is not considered to be from our side.
That said, we take this matter very seriously. If there was any delay caused by us at any stage of the communication, we take full responsibility for that. It is never our intention to prevent a customer from exercising their right to return an item within the valid period.
Just waiting with a tracking number…
Just waiting with a tracking number that leads no-where, ordered 18 days ago , nothing helpful from 'customer service' ... wish had looked at these reviews! Spent over £100 and nada and no idea of delivery time
20 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for your feedback, and we are truly sorry for the delay you’ve experienced.
We completely understand how frustrating it must feel to wait this long, especially when the tracking information has not been updating as expected. That is certainly not the experience we want for our customers.
Please reach out to us directly through our official support channel with your order number so we can investigate the shipment status in detail and provide you with a clear update. If there has been an issue with the carrier or the tracking, we will work on a proper solution for you as quickly as possible.
Your satisfaction is our priority, and we are committed to resolving this matter for you.
30% refund for 2 shirts too small
I ordered 2 shirts from Noba, and when they arrived, they were so small I literally could not button the shirts. I emailed the company, inquiring as to the return process. When they finally arrived I was asked to provide photos of the shirts, as well as photos of the bag label. After doing all of that, they emailed me saying that a 30% refund was a fair offer. My bad: I should have done my research before ordering. That won't happen again.
19 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for sharing your feedback.
We’re sorry to hear that the sizing did not meet your expectations. We understand how frustrating it can be when an item does not fit as expected.
We would like to clarify that a 30% refund is not the only compensation option we offer. It is one of the solutions sometimes proposed as a faster and more convenient alternative, but it is never the only option available. If this solution did not meet your expectations, you were absolutely able to let us know that you were not satisfied with that option so we could proceed differently.
Accepting an offered solution is always the customer’s choice, and if you were not comfortable with it, we would have been happy to continue working toward another resolution.
Please reach out to us directly with your order details so we can review your case again and do what is necessary to resolve this properly. Customer satisfaction is the most important thing to us, and we are always willing to reassess a situation to ensure a fair outcome.
NOBA Lifesyle - DO NOT TRUST THIS COMPANY
Do not trust this company. They are complete scammers. They advertise their goods as Cashmere and other luxury materials. What arrives is disgraceful. No buttons, the material is synthetic and the cuts awful. They literally slap it together. I tried to send it back it took countless emails, demands for photos, labels only one item had a label! After 3 weeks they eventually sent me an address in China. They insisted I send it back via UPS. I got a quote and it was £70! I then approached them they said they would give me 30% of my money back and I should keep the products which I don’t want. They don’t fit anyone and are nasty. I said I would let it go if they gave me 50% of what I paid. We settled on 40%. They have now sent an email saying they revoke the offer even though I have it in writing and they have closed the ticket and account. They never were going to reimburse me. They are scammers and should be shut down. This is my aim to save others being scammed. If you agree, please help me to warn others by spreading the word on your socials.
18 February 2026
Unprompted review
Reply from Nobalifestyle
closing a ticket in the system does not close the case itself. As we informed you previously, you are always welcome to reply to the original email thread to reopen the ticket and continue communication—this option remains available.
We were awaiting your response, and unfortunately, the case stalled because we did not hear back from you. Despite this, our team works very hard to ensure all customers are satisfied, including in situations such as yours.
We encourage you to reach out directly to our customer support team internally so we can work together to resolve this matter to your satisfaction. Our aim has always been to provide a fair and helpful solution for every customer.
Thank you for your understanding, and we look forward to assisting you further.
Don’t buy from here!
Don’t buy from here! I bought a ‘cashmere’ jumper that arrived after a month (international shipping from China) with no labels, definitely not cashmere. The refund process is a mess and you had to pay the international shipping costs to send back. When I did send the item back, they refused giving me a refund, despite my contacting them multiple times.
17 February 2026
Unprompted review
Reply from Nobalifestyle
We are truly sorry to hear about your experience and sincerely apologize for the frustration this situation has caused. We take product quality and customer satisfaction very seriously, and we regret that your order did not meet your expectations.
Please note that our return and refund process follows the policy outlined on our website, which includes information about international returns. We understand that returning items internationally can be inconvenient and costly, and we genuinely regret any difficulty you experienced.
We would like to investigate this further to see how we can resolve the matter. If you haven’t already, please contact us directly through your original email thread so our team can review your case and work with you toward a resolution.
Your feedback is important to us, and we appreciate the opportunity to improve our service.
NOBA Customer Support
Do not purchase from this company
Absolutely dreadful quality, unfit for purpose. 10 minutes after opening the package I requested a refund. Followed instructions sent by the company and returned the product via fedex, which was costly but there was no point keeping the product which cost over £100. I tracked the return to China at which point they refused to accept the package. Hopefully I can claim via my credit card for the product but I’m never going to see the £32 return shipping cost.
I must respond to the response from the company.
1. I have already reached out using the email thread which included your information on how to return the product.
2. The FedEx tracking information shows the return had cleared customs etc and was out for delivery and delivery was refused.
3. If any additional taxes were required, this was not communicated to me at any stage. The product was therefore returned in good faith. Any applicable duties or taxes should have been collected locally at the appropriate time, and I cannot accept responsibility for charges that were not previously disclosed.
and the saga continues.......
TRYING TO MAKE THE REFUND AS DIFFICULT AS POSSIBLE..... The below message now suggests that FedEx do not know how to ship returns and associated costs.
Thank you for your message.
We would like to clarify that this issue is not on our side. The courier employee who collected the return should have informed you of any applicable charges at the time of shipment.
We recommend contacting the shipping company directly to resolve the payment issue so the return can be successfully processed.
14 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for taking the time to share your feedback.
We are genuinely sorry to hear about your experience and understand how frustrating this situation must feel, especially after arranging and paying for return shipping.
Please allow us to clarify that we have not refused your return intentionally. In some cases, parcels may be rejected by customs or local authorities due to import duties, unpaid taxes, or carrier documentation issues. When this occurs, the parcel is unfortunately not released to us for processing.
Your satisfaction truly matters to us, and resolving situations like this is always our priority. We kindly invite you to contact us directly with your return tracking details so we can review the shipment status thoroughly and explore a fair solution together.
Our goal is not only to resolve your concern but to restore your confidence in our service. We would sincerely appreciate the opportunity to assist you further and work toward turning this experience into a positive one.
I really regret not reading the reviews…
I really regret not reading the reviews about this company before purchasing a cashmere tracksuit from this unscrupulous company. Bunch of disgusting, shameless people.
The only way to contact them is by email and there is no other way of communicating with them. I spent 7 days trying to exchange my purchase for a larger size. They ignored my repeated attempts to resolve the problem. Despite sending numerous emails they just didn't respond.
What despicable and disgraceful people. Totally ignored all of my emails, requests for an exchange for a larger size.
I hope that they go bust but fear that they will open another company and continue business as usual.
I am age 59 years and this is without doubt The worst company I have ever experienced in my entire life.
Response to reply
I don't not know they bother to reply to these negative reviews. Clearly, there is a fundamental problem with this company. There is a reason why it has such a low rating, with so many unsatisfied people who made the mistake of fraternising this company. Complete joke and further insult to injury.
12 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for sharing your feedback. We’re sorry to hear that your experience did not meet your expectations. We do want to note that sending multiple emails or composing new emails regarding the same order can sometimes place a ticket back at the beginning of the queue, which may cause delays. This is something we are actively educating our customers about to improve the experience.
That said, we always strive to assist every customer and ensure their concerns are addressed. We appreciate your patience and your input helps us improve our processes.
Absolute scam
Absolute scam! DO NOT BUY from this company. Husband ordered "cashmere" lounge wear set for my Christmas present without reading the reviews first. 100% not cashmere. Bad quality and itchy. When we raised a refund request with them they took ages to reply and asked for a photograph. Followed instructions. Paid £26 to return to china! We've now received an email to say they will not refund the item because it was over 14 days of us receiving the item! No sh*t Sherlock...you took ages to reply and we had to ship it to the other side of the world! Absolute disgrace. Paid over £100 for the set. Hopefully the credit card company can assist us in investigating this absolute disgrace of a company!
12 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for taking the time to share your experience. We sincerely apologize for any frustration caused by the delays and the return process. Our return policy is set to 14 days, and we always provide instructions to ensure returns are processed correctly. We understand that this may have been inconvenient, and we truly appreciate your patience and feedback.
Your comments help us identify areas where we can improve, and we take them seriously to enhance our customer experience.
Do not expect to receive a refund of anything bought.
Company offers 14 day return policy but despite contacting them numerous times requesting a return address for the item to be returned, they would not supply it, so I could not return the item within the 14 day limit. They eventually offers a 30% refund and said I could keep the item, but it was too small, so keeping it was of no use. A company to avoid in future.
6 January 2026
Unprompted review
Reply from Nobalifestyle
We’re genuinely sorry to read about your experience and the frustration it has caused.
We would like to clarify that our 14-day return policy is in place and is applied consistently in line with our published terms. Return instructions, including the return address, are provided once the return request is formally initiated within the active return window and the required details are received. We do not withhold return information to prevent customers from returning items.
In some cases, when international return shipping may be costly or time-consuming, we offer a partial refund as an alternative solution. This is intended as an optional convenience, not a replacement for your right to return within the policy timeframe. We understand that if the item did not fit, keeping it would not be helpful.
We regret that your case resulted in this level of dissatisfaction. If you are willing, we encourage you to contact us again directly with your order number so we can review the full communication timeline and ensure that it was handled in accordance with policy.
We appreciate you sharing your feedback.
Complete disregard for consumer rights
Complete disregard for consumer rights. Too I ordered doesn’t fit properly. Won’t let me send back for a refund. Offered 35% refund as a gesture and have chased now 20 times since Jan 1st 2026. Excuses after excuses. Don’t order from this company
10 February 2026
Unprompted review
Reply from Nobalifestyle
Thank you for taking the time to share your feedback. We’re genuinely sorry to read about your experience and the frustration this situation has caused you.
We want to clarify that we do not disregard consumer rights, and it is never our intention to make any customer feel unheard or ignored. Return and refund requests are handled in accordance with our stated policy, which includes specific timeframes and procedures that must be followed in order to proceed.
We understand that repeated follow-ups can be frustrating, especially when you are waiting for a resolution. Please rest assured that partial refund offers are always presented as alternative solutions, not as a way to avoid responsibility. Customers remain free to proceed according to the return policy where applicable.
If your case is still open, we encourage you to reply directly to your existing email thread so we can review the full history and ensure it is handled appropriately without further delay.
We appreciate your feedback, even when it is critical, as it helps us review and improve our internal processes.
Shocking customer service
Items take forever to arrive with very poor communication on timeline. They have sent me the wrong size jumper - quite clear when you compare the same items against each other. I have been away and was unable to complain within their 14 days period. No acknowldgement that this was their error and refusing to deal with a refund or return request. Please stay away.
9 February 2026
Unprompted review
Reply from Nobalifestyle
We’re sorry to hear about your experience. Our returns and exchanges process is based on clearly communicated timeframes to ensure fairness and proper tracking for all customers. Every order comes with an expiry date for returns, and we encourage customers to contact us within that period so we can assist efficiently.
We appreciate your feedback and will continue striving to improve our service.
— NOBA Customer Support
Just received my cashmere cardigan…
Just received my cashmere cardigan which is NOT cashmere. All labels cut off for some reason?? . No point in returning from the reviews I’ve read. Hugely disappointed not only with NOBA but by the UK regulator and GOOGLE for giving them airtime. It’s put me off ordering on line for good. Definitely not worth the £76 I paid. Please be aware this is a spurious company with a slick web site selling from China.
9 February 2026
Unprompted review
Reply from Nobalifestyle
We’re very sorry to hear about your disappointment. We take all feedback seriously and aim to provide quality products as described. We encourage customers with concerns to contact our support team directly so we can review any issues and assist where possible.
— NOBA Customer Support
Awful experience
Awful experience. Sizing is completely off - ordered a M for oversized and was tiny. It was so late in arriving (I’m talking months) Cost me almost £100 to send back and when it did get to them, they turned away my parcel. They take 2-4 weeks to reply to anything and are SO unhelpful. Quality was super cheap too - defo don’t shop here.
5 February 2026
Unprompted review
Reply from Nobalifestyle
We’re sorry to hear about your experience.
We do offer exchanges, and a detailed sizing chart is available on every product page to help customers choose the correct fit. If additional guidance is ever needed, our team is always happy to share sizing details on request.
We genuinely care about customer satisfaction and would never intentionally let our customers down. We regret that this was not reflected in your experience and appreciate the feedback.
This is fraud Company
This is fraud Company. Scam Company. Goods are shipped from China. 2 Months lead time. Later after the goods arrived but only one part. Then the customers service plays with you and respond after very long time and find stupid ecscuse to play with you on time and make you fed up with the claim. Also the goods were without label and for sure not cashmere. In general it’s a big scam but very well made! Stay away!!! I informed bank and I hope for the refund
Update on 07/02/2026 at 6:00 pm
Company is writing back with another scam answers trying to prove is not a fraud or scam.
Please stay away from this company for your own safe of money
7 February 2026
Unprompted review
Reply from Nobalifestyle
We’re sorry to read about your experience and we take this feedback seriously.
We want to be clear that we do not engage in fraudulent activity. However, when delays or service issues occur on our side, we fully acknowledge responsibility and work to address them accordingly. That includes shipment delays, split deliveries, or any breakdown in communication — these are never our intention, and when they happen, they are on us to resolve.
Regarding your order, partial shipments can occur due to logistics constraints, and this should always be clearly explained and followed up in a timely manner. We regret if this was not handled to the standard you expected. Concerns about product labeling or material quality are also matters we review carefully on a case-by-case basis through our official support channels.
We genuinely hope your case is handled professionally and fairly, and our goal remains your satisfaction. If there is an open ticket or ongoing review, we encourage continuing through that channel so the matter can be properly concluded.
Thank you for sharing your experience — feedback like this helps us improve where we fall short.
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