The London Pass Reviews 

24,314
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 289 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the wide variety of available attractions and highlight the significant financial savings compared to purchasing individual tickets for each site. People also mention that the pass is very easy to use directly on mobile devices, making overall city exploration completely smooth and well-organized. Some people were dissatisfied with the overall costs, noting that the pass can feel quite expensive or restrictive given the strict time limits involved. Some reviewers also noted that certain venues do not allow pre-booking, resulting in rushed daily schedules, difficult planning, and wasted time.

What people talk about most

Value for money

Clients share positive opinions on value for money, frequently highlighting significant financial savings... See more

Location

Customers had positive experiences with location, noting how easy it was to see major tourist sites and... See more

User experience

Users describe positive interactions with user experience, highlighting how well-organized, convenient, and... See more

Price

Reviewers mention positive feedback about price, noting that the pass offers great savings compared to... See more

Product

Customers consistently note positive experiences with product, highlighting the wide variety of attractions... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The pass includes most of the attractions in the city and also offers discounts in some bars/restaurants (just on selected products in the menu). The price is honestly a bit high, so the pass could... See more

Company replied

Rated 5 out of 5 stars

No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back. The web app was easy to... See more

Company replied

Rated 4 out of 5 stars

My family and I enjoyed all the options we had with the London pass, principallyas it included also pre-paid meals, nevertheless it was not useful that we couldn't make appointments through the app an... See more

Company replied

Rated 5 out of 5 stars

A wide variety of attractions and must-see places and must-do activities. Great saving of money.. all what's required is to be active and ready to start your day as early as possible to cover as many... See more

Company replied


Company details

  1. Travel Aggregator

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

24K reviews

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4.5

All reviews

(24,314)

409 reviews in the last 12 months

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Rated 5 out of 5 stars

No Problems for Reservations and Cancelings

Cancellation was very easy and even possible an hour before the reservation.

28 August 2026
The London Pass logo

Reply from The London Pass

Hi There,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

The London pass is very easy to use

The London pass is very easy to use. You just need to program your own schedule for the attractions that you want to go and that is.

28 August 2026
The London Pass logo

Reply from The London Pass

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

We expected more for the service hop on…

We expected more for the service hop on and hop off. The frecuency of the buses wasnt convenient.
Some atraccions were closed due to the hot western but, in general, the experience was great

28 August 2026
The London Pass logo

Reply from The London Pass

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

The pass worked well and was worth the…

The pass worked well and was worth the money!

3 August 2026
The London Pass logo

Reply from The London Pass

We really appreciate your feedback and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

Price is crazy but all day you are…

Price is crazy but all day you are doing things.

25 August 2026
The London Pass logo

Reply from The London Pass

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 1 out of 5 stars

bad experience, not worth to get the pass

Unfortunately, in practice, the pass did not live up to your service promises. Instead of simplifying our stay and allowing us flexible and uncomplicated access to various attractions, we were confronted with significant restrictions, long waiting times, additional costs, and, in our opinion, an inadequate selection and quality of partner services.

Due to these significant shortcomings, I believe a partial refund of the purchase price is justified.

Our stay was significantly impacted by the following issues in particular:

1. Repeatedly Unacceptable Waiting Times with Big Bus Tours

We had to wait for a Big Bus Tours bus on several occasions, sometimes for over an hour. During these waits, numerous buses from other providers, including Golden Tours, drove past us. The long and repeated waits were particularly frustrating, as they put us at risk of missing our pre-arranged appointments.

To keep to our plans, we were repeatedly forced to resort to the subway. This resulted in additional transportation costs, even though the use of the bus service was supposed to be included in the Go City Pass.

In our opinion, it is unacceptable that a service included in the pass could not be used effectively due to its repeatedly unreliable availability, forcing us to incur additional expenses.

2. Unsatisfactory Quality of Dining Partners
The dining partners offered also failed to meet our expectations. Some of the selected restaurants are located significantly away from the main attractions, unnecessarily lengthening our walking distances and making it considerably more difficult to plan our day.

As a result, we increasingly felt like we were constantly being sent back and forth on site, instead of being able to meaningfully and quickly combine the attractions and services of the pass.In addition, the food quality was, in our opinion, inadequate. The fish and chips at "Seashell," for example, were served with very poor-quality fries. The Indian curry was also disappointing in terms of both quality and portion size, and by no means lived up to what we would have expected from a pass advertised as high-quality.

3. Impractical App Structure and Lack of Flexibility
We also found the app's structure to be not very user-friendly. Dividing the attractions into different categories or sections instead of by geographical proximity unnecessarily complicates on-site planning. Especially for a tourist pass for a large city like London, a sensible orientation based on location and distance would be much more helpful.

Due to the combination of the confusing app structure, the widely separated partner locations, and the unreliable bus connections, we repeatedly felt like we were being made to take unnecessary detours and constantly being shuttled back and forth between different places. This significantly hampered our stay and wasted a lot of time.

Furthermore, the rigid requirement for certain activities to be used on specific days severely limited our planning. The lack of flexibility meant we had to change our original plans several times. Under these circumstances, we didn't actually save any money.

Overall, due to the aforementioned limitations, the repeated problems with partner services, and the additional transportation costs, the Go City Pass did not provide the expected value for us.

I therefore request that you carefully review my case and offer me a reasonable partial refund. Please inform me promptly of the amount you can reimburse us, given the significant limitations and additional costs described.

5 August 2026
The London Pass logo

Reply from The London Pass

Thank you for taking the time to share such detailed feedback about your experience with the Go City Pass. We completely understand how frustrating it must have been to experience longer waiting times with Big Bus and how this may have impacted your plans.

We encourage customers to mix the Big Bus service with public transport where needed, particularly when travelling between attractions. Customers can also enhance their Big Bus experience by using the Big Bus app, which includes a live bus tracker to help with planning and reduce waiting times.

We also encourage customers to group attractions that are close to one another when planning their days, helping to minimise travel time and make the most of the pass. Our website and app also include helpful tips and information to help customers plan their days and make the most of their Go City adventure.

We appreciate your feedback regarding the app, dining partners, and overall flexibility, as we’re always looking for ways to improve the experience for our customers.

We’d really like to investigate your experience further and understand the issues you encountered. Kindly contact us at reviews@gocity.com with your booking details, and our friendly team will be happy to look into this for you.

Thank you again for sharing your feedback and giving us the opportunity to assist.

Rated 5 out of 5 stars

Fabulous service

Fabulous service. Easy to use and all the places we stopped at were happy we were using the London pass

25 August 2026
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Reply from The London Pass

Hi Annie,

Thank you for taking the time to share your review. We are truly grateful for your review and kind words, it truly boosts our confidence as we continue striving to provide a hassle-free experience. We’re delighted to hear that you enjoyed using the Go City pass and hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

SUPER!!

The app is simple and easy to use.
You can find all the infos and verify availabilities at any time. Booking changes are simple and extremely useful. You can do almost anything and really enjoy all attractions. SUPER!!!

25 August 2026
The London Pass logo

Reply from The London Pass

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Best city pass I have used

Best city pass I have used, easy and efficient for all the major sights and many extras in London!

25 August 2026
The London Pass logo

Reply from The London Pass

Hi Marianne,

This truly made our day. We’re so grateful for your kind words and appreciate you taking the time to share your review with us and the community. We’re delighted to hear that you enjoyed using the Go City pass and hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars
The London Pass logo

Reply from The London Pass

Hi Marianne,

This truly made our day. We’re so grateful for your kind words and appreciate you taking the time to share your review with us and the community. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

Good Value for Money

No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back.

The web app was easy to use, and every attraction we visited accepted the pass without issue. We also got a 10% discount at booking, and overall we're fairly certain we saved around $200 per person.

Didn't use it for any food perks, but for attractions alone it's well worth it.

Just plan your route in advance so consecutive-day use lines up with opening hours and availability.

25 August 2026
The London Pass logo

Reply from The London Pass

Hi Rashmi,

Thank you for taking the time to share your review. We are truly grateful for your review and kind words, it truly boosts our confidence as we continue striving to provide a hassle-free experience. We’re delighted to hear that you enjoyed using the Go City pass and hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great value to explore London

Great value to explore London.
Managing the reservations on the app was great and being able to see what else is nearby.

25 August 2026
The London Pass logo

Reply from The London Pass

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 2 out of 5 stars

It’s expensive psss for limits time

It’s a good pass
But the time limit on it is very restrictive
U really have to just go go to get to see a few places
Cuz everything end up being lined to get in
I think it’s pretty expensive for how much u can be able to use it
So I’m really disappointed with that
I don’t feel like I got $600 worth out of it
Remember places are from one end to the other
If u don’t plan out your daily activities it’s a waste of money u losing alot a lot of time
So hopes this helps
Too expensive for the time u given
Yes more days cost more money as well
So it’s a no win situation

25 August 2026
The London Pass logo

Reply from The London Pass

Thank you for sharing your honest feedback. We’re sorry to hear that you felt the time available with Go City was too restrictive and that queues and the distance between attractions made it difficult to get the value you expected.

We understand how important it is to choose an option that suits your travel plans. We offer a wide range of passes to suit different customer needs and itineraries, and our website and app provide helpful information to support customers when planning their visits. Planning your itinerary in advance and grouping attractions that are close together can also help you make the most of your Go City experience.

We genuinely care about our customers’ experiences and really appreciate you sharing your feedback. Your comments are valuable in helping us continue to improve Go City and make exploring as easy and enjoyable as possible.

Rated 5 out of 5 stars

The London Pass has all the attractions…

The London Pass has all the attractions we wanted to see and visit, plus the restaurants and food tasting walks; it's just a matter of good planning. It's really value for money, highly recommended. Can't wait to get back to London.

25 August 2026
The London Pass logo

Reply from The London Pass

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 3 out of 5 stars

Not the best city pass but still a good choice

Several of the activities are just there to make the choices wider but are not relevant.

More importantly it is close to impossible to know how many credits have been use. This is a major flaw.
Great to skip the lines everywhere and to have everything prepaid.

14 July 2026
The London Pass logo

Reply from The London Pass

Hi, thank you for sharing your feedback. We're pleased to hear that you enjoyed the convenience of skipping lines and having your activities prepaid.

We noticed that you purchased a 4-day All-Inclusive Pass This pass gives you access to a wide range of included attractions for the selected number of consecutive days, allowing you to visit as many attractions as you like within that period.

To get the most value from your pass, we encourage customers to plan ahead, group attractions together, and only activate their pass when they are ready to start exploring. This helps make the most of the available days and ensures you can enjoy as many experiences as possible.

If you ever need any support or have questions about your pass, our friendly Customer Support team is always happy to help.

Thank you again for sharing your experience.

Rated 4 out of 5 stars

The London pass gave us access to a…

The London pass gave us access to a variety of different experiences. It was hard due to crowds to fit in more than a few each day. Also it sometimes only allowed you to access the experience in the afternoon when it was extremely busy.Morning access would work much better when it is hot.

15 June 2026
The London Pass logo

Reply from The London Pass

We really appreciate your feedback and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Very usufull

5 August 2025
The London Pass logo

Reply from The London Pass

Hi Gaelle,

This truly made our day. We’re so grateful for your kind words and appreciate you taking the time to share your review with us and the community. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

A Must have For Seeing The Sights of London

Excellent value and would not hesitate to buy it again on any future trips to London

8 May 2026
The London Pass logo

Reply from The London Pass

Hi Philip,

Thank you so much for your amazing feedback! It truly means the world to us and motivates us to keep delivering a smooth, hassle-free experience. We’re thrilled to hear you enjoyed using the pass and can’t wait to welcome you again!

Warm Regards,
Go City

Rated 3 out of 5 stars

The London Pass was a bit misleading

The London Pass was a bit misleading, as London Pass holder there were entry restrictions which were not diclosed on website prior to puchase the tickets. For example London pass holder were not allowed to enter Windsor Castle untill after lunch, which missed the most important event of changing of the guard at the castle. Also as London Pass holder we had to que up in a special line to enter Westminster Abbey, entract que was about a hour waiting, where as normal ticket holder can walk straight in without waiting in line.

29 May 2026
The London Pass logo

Reply from The London Pass

Thank you for your feedback. We’re sorry to hear your experience felt unclear, and we appreciate you taking the time to share your comments.

For Windsor Castle, entry times are based on the seasonal schedule. As stated on our attraction information page and in the app, April to August: entry is from 12:00 PM onwards. We encourage all customers to review individual attraction details before visiting, as this helps ensure smooth planning and allows you to make the most of your day.

We understand how important it is not to miss highlights such as the Changing of the Guard, and we appreciate your feedback on how timing impacted your visit.

For Westminster Abbey, during Easter holidays, June, July, August, and the Christmas period (December 20–January 3), entry with your pass is available from 1:00 PM. Visiting in the afternoon is often a great choice, as it can offer a more relaxed experience with lighter crowds.

If you wish to share more, kindly contact us at reviews@gocity.com.

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