The London Pass Reviews 24,133

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, noting significant savings compared to purchasing individual tickets for attractions. Many appreciate the ease of access to numerous sights and museums, often bypassing queues and enjoying a smooth user experience. People also found the pass made it easier to explore more of London and discover attractions they might not have otherwise visited. However, some customers were not happy with the booking process, mentioning issues with changed visiting hours for pass holders or attractions being fully booked. A few also noted that some listed attractions were closed or had limited availability, leading to wasted time and travel.

What people talk about most

Location

People report positive experiences with location, finding the pass helpful for exploring London and visiting... See more

Value for money

Reviewers highlight positive aspects of value for money. Many customers found that the pass saved them a... See more

Price

Clients share positive opinions on price, with many reviewers reporting significant savings compared to... See more

User experience

Consumers generally express satisfaction with the user experience, highlighting its ease of use and... See more

Booking process

Customers had ambiguous experiences with the booking process. Many found the booking process excellent,... See more

Based on these reviews

Rated 4 out of 5 stars

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river. Only the Hop-on/ Hop-off-bu... See more

Company replied

Rated 4 out of 5 stars

It's not cheap to get the London Pass, but overall it seemed worth it. It was easy to use for getting into the attractions, though you always have to check the details (booking needed, eligible hours,... See more

Company replied

Rated 4 out of 5 stars

We found getting value from our pass difficult as access times limited what one can do. We arrived two minutes later than expected and had no way of linking up with the guided group. Sometimes we were... See more

Company replied

Rated 5 out of 5 stars

Because the passes were prepaid, it didn’t feel as if we were spending lots of money while in London. We never had to queue to get in places, because in effect we already had tickets. We took our gran... See more

Company replied


Company details

  1. Travel Aggregator

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

24K reviews

5-star
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Rated 5 out of 5 stars

Excelent

Thanks, so many different attractions included

17 April 2026
The London Pass logo

Reply from The London Pass

Hi There,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Great AI pass

We had a great experience with London pass+! We recommend it!

18 March 2026
The London Pass logo

Reply from The London Pass

Hi Sitaru,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

Weekend in London

We got into the muesums faster and we saved a lot of money and time.
We are a bit dissapointed with the buses cause we waited long to get on a bus and the bus stops weren't visibile and hard to understand

28 March 2026
The London Pass logo

Reply from The London Pass

Hi Verena,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

London Pass

It was my third time in London and my third London Pass.
I always bought it because it gives me access to a lot of activities and I enjoy it.
I recommend it 100%.

26 March 2026
The London Pass logo

Reply from The London Pass

Hi Favier,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

B&M Co. False 30-day returns policy.

Bought a coffee bean jar from B&M. By mistake, the wrong sort got picked up. It was advertised as a 30-day return. On asking for an exchange, they refused, saying once an item is out of store, no exchange or returns. View our returns' policy. In the policy, no returns are mentioned, as for perishable food items, the coffee beans are not perishable. B&M has no justification, but it still refuses to exchange.

30 January 2026
Unprompted review
The London Pass logo

Reply from The London Pass

Hi Chander,

We really appreciate your feedback and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Value for money

5 September 2025
The London Pass logo

Reply from The London Pass

Hi Bijumon,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 5 out of 5 stars

We had a great time with our two day…

We had a great time with our two day London Pass. The Palace and Parliament walking tour was fantastic! Dan, was wonderful and very knowledgeable. We recommend this tour to everyone.

13 March 2026
The London Pass logo

Reply from The London Pass

Hi Sandra,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thanks for sharing your review with us and the community. We're happy to hear you enjoyed using the pass while visiting one of our cities. We hope to serve you again in the future.

Warm Regards,
Go City

Rated 4 out of 5 stars

The experience was great, but...

The experience was great. It's certainly good value for money and it's just the perfect way to have very valuable access to the most important sights in London. There are more than 100 different sights to choose from and that's wonderful, but it's also so wide a list that intelligent decisions have to be made. You cannot do everything and cannot be everywhere. The pass worked perfectly almost everywhere. I only had incidents with certain walking tours. The booking process was excellent, but nobody actually turned up for the tour. It happened twice with the same company on different tours. This particular incident annoyed me a lot and marred the whole otherwise great experience. The tours that never runned even when booked were the Greenwich Tour and the West End and Soho tours, both operated by Top Tasting Tours. I am still expecting an apology or some compensation, because in London, both time and transport are extremely expensive and valuable and I simply cannot accept such lack of professionalism by not operating the tour without notice of cancelation. The London Pass, or Go City are not responsible for other company's faults, but I notified about this incident and I must say that Customer Care is not their main strength. The customer is the most important asset to any company. It should not be so difficult to get in touch with the company to notify incidents. And Go City should also notify a kind of resolution with these kind of incidents. Apart from this, I was very happy with the London Pass in general terms and would certainly recommend it. I have myself bought it on two different occasions for London and would do it again, but I must still state that Customer Attention should be considered a priority and I don't think that is the case.

5 March 2026
The London Pass logo

Reply from The London Pass

Hi Victor,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. Additionally, we sincerely apologize for the inconvenience you experienced during your trip.

We kindly request that you contact us via email at "reviews@gocity.com", including your order details. Our team will be happy to review your case and assist you accordingly.

Warm Regards,
Go City

Rated 4 out of 5 stars

There was a bit of a bump at our first…

There was a bit of a bump at our first use of the pass as it was not scanning properly. After a couple of minutes the issue was resolved, and then our day went off without a hitch. Very easy to use!

17 March 2026
The London Pass logo

Reply from The London Pass

Hello,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Best Regards,
Go City

Rated 5 out of 5 stars

The various offers

The various offers, the flexibility, absolutely recommendable

6 March 2026
The London Pass logo

Reply from The London Pass

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Pain free entries where you want to go

Takes off a lot of headache. Includes a lot of the relevant things you should see in London, and it offers very good value for money. We took a 2 day Pass Plus for 3 adults and one child, paid a bit below 500 pounds. We went to see the important things, and we should have paid a bit over 200 for each adult if we would have booked individually the most basic tickets.

18 February 2026
The London Pass logo

Reply from The London Pass

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City

Rated 5 out of 5 stars

so good and so easy

10 March 2026
The London Pass logo

Reply from The London Pass

Hi there,

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

It was a wonderful family time in…

It was a wonderful family time in London. We gathered many new impressions.

16 February 2026
The London Pass logo

Reply from The London Pass

Hi Sandra,

We are beyond thankful for your review and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 1 out of 5 stars

The buses were infrequent

The buses were infrequent, we did not get to visit all the attractions we paid for.

6 March 2026
The London Pass logo

Reply from The London Pass

Thank you for taking the time to share your feedback. We’re very sorry to hear that the bus frequency affected your experience and that you weren’t able to visit everything you had planned.

We understand how disappointing that must have been, especially when you were hoping to make the most of your pass. While London is a very busy and popular city, and we do recommend combining public transport with the hop-on hop-off buses for greater flexibility, we completely appreciate your frustration.

We’re glad to hear you were still able to enjoy five attractions during your trip, but we understand this did not make up for the inconvenience caused. Your comments about the infrequency of the buses are really valuable, and we will make sure this feedback is shared with the relevant team.

Rated 5 out of 5 stars

Great

Great value. 10/10 will recommend.

6 March 2026
The London Pass logo

Reply from The London Pass

Hi Fabien,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 1 out of 5 stars

Poor Value & Lack of Customer Support

I purchased London pass for 2 adults and a child for trip during half term in February, a Christmas gift for my daughter. I reached out via Chat for advice prior to the trip because I was concerned that the non-bookabke attractions may be busy but they reassured me I shouldn’t have any issues getting in, but some may ask us to pop back later in the day if it is busy at that time. I was also told to get back in touch if we did have any issues.

In reality we could only get into one of the four attractions we tried to visit - the rest turned us away and told us they were fully booked all week. This resulted in a lot of wasted time, money and I had a very disappointed and upset 8 year old.

I tried to get hold of customer services via Chat for help during the trip but it was impossible to get past the AI bot to talk to an actual person. Since returning, I have tried to report via Chat, Social Media messages and 3 different email addresses. I have not yet received a single reply and it has been 8 working days since my last attempt to contact this company. This is my first time leaving a negative review for anything but feel like I need to given the poor experience followed by an appalling lack of customer service response.

17 February 2026
Unprompted review
The London Pass logo

Reply from The London Pass

Thank you for sharing your feedback. We’re very sorry to hear about your experience during your half-term trip and the disappointment caused to you and your family.
We’re especially sorry that the guidance you received before travelling did not match what happened in practice. While some attractions on the pass do not require advance booking, entry can still be affected by availability and capacity, particularly during busy periods such as school holidays. We understand how frustrating this must have been.

We also regret that it was difficult for you to get support during and after your trip. This is not the level of service we aim to provide.

We would like the opportunity to review your case fully. Please contact us at reviews@gocity.com with your order number, and our team will investigate this for you.

Thank you again for taking the time to share your experience. We’re sorry we let you down..

Rated 5 out of 5 stars

This was very convenient and easy to…

This was very convenient and easy to use. We were able to go to a number of different sites and excursions with the London Pass and was very glad that we had it during our trip !

3 March 2026
The London Pass logo

Reply from The London Pass

Hello,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Great experience

Great experience and everything worked out well and without and problems. We would recommend it for other London tourists.

20 February 2026
The London Pass logo

Reply from The London Pass

Hi Leni,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great saver

Great saver, I recommend.

13 February 2026
The London Pass logo

Reply from The London Pass

Hi Michal,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars
The London Pass logo

Reply from The London Pass

Hi Jose,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

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