The silver diamond pavé cross that I ordered with a custom bail, was made to perfection. Better than the photo representations on their website. Beautiful. I am also impressed with how quickly I recei... See more
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ItsHot Diamond Watches & Jewelry Store NYC. We specialize in High Quality Custom Designer Jewelry and custom watches. We have been in jewelry business since 2004. You can purchase our designs online at www.ItsHot.com or at our Manhattan jewelry store in NYC. Visit us for top designs and best prices on Diamond Watches, Diamond Engagement Rings & Wedding Rings, Diamond Earrings, Diamond Bracelets, women's and men's diamond ring, necklaces, gold chains and more!
Contact info
48 West 48th Street, Suite 302, 10036, New York, United States
- 1-212-398-3123
- www.itshot.com
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Replied to 62% of negative reviews
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Great service, thanks!
I can't say enough about the personal attention I receive here. Al is always so pleasant and patient, helping to find just the right jewelry piece for myself or my family. His attention to all the details I'm looking for is astounding. But it doesn't stop there - all their staff goes over and above to make your experience a lasting experience. I needed to customize their lion ring with a ruby in its mouth and size it, needed it for a present, but couldn’t wait while they do it at the store. They finished the job and overnighted it for me to present it on the next day! And this is what makes them outstanding.
Really great place!
Really great place! Very helpful and friendly staff who did not try to over or up-sell us and helped us find what we were looking for at our price point. Will definitely be back for additional purchases/repairs/cleanings. Thank you!
Customer Service and Live Chat has been…
Customer Service and Live Chat has been second to none! Will recommend this shop to my friends!
I recommend this store!
I recently went here for the first time and was very impressed with the selection of jewelry. The staff is very friendly and knowledgeable. I was thrilled with a pair of blue sapphire earrings and just knew I must have them. Earrings are perfect and look extraordinary - the quality is just beyond! I would definitely recommend this store.
Amazing store and friendly!
Second-time visit to ItsHot. I trust Al's advice and know that he will give me a fair price for my jewelry. Al helped me to pick a diamond tennis bracelet for my wife, and we both are satisfied! Great experience.
Excellent service!
I recently purchased a pair of black diamond earrings from ItsHot online but first called as I had a few questions about the black plating. The customer service was lovely to deal with, and the shipping was prompt! Thank you, love the earrings!
Best selection of diamond jewelry!
Good selection of diamond jewelry and probably best selection of real hip hop jewelry and mens diamond jewelry. More than reasonable prices and a knowledgeable and very accommodating crew. The diamond white gold earrings I purchased were a perfect addition to my necklace and ring and a cross I purchased for a present was also really appreciated.
Great job, thanks!
From all of the jewelers I've been to, they are the very best in terms of customer service and merchandise quality. Their prices can't beat high end, unique items. The salesman there helped me search for nearly an hour for the perfect diamond bands to go with the engagement ring for me to propose to my now fiancée and soon to be wife. Highly recommend!
Excellent customer service!
Excellent customer service! Everyone was professional, friendly, and knowledgeable. Special thanks to Al for answering all my questions patiently, and providing superior customer service. I was nervous about getting my pendant customized and waiting 2 weeks for it, but I'm glad I selected this store to do it at. I can't praise them enough for their work.
Keep up the great work!
Oksana did a great job giving us some great chain options within our budget. She excelled at explaining all the details about diamond chains. We did our research before and visited other retailers, but still learned a few things and saw designs we did not see anywhere else. We were delighted with our experience. Thank you so much, keep up the great work!
Absolutely recommend!!
We come here for all our jewelry needs, from rings, earrings, bracelets, to watches. The service is fantastic, amicable and they always get us what we are looking for, either they have it in stock or can custom make it for us if we don’t find exactly what we wanted. Would absolutely recommend these jewelers to anybody looking for high end jewelry pieces.
i ordered a Gucci watch for 4000+$
i ordered a Gucci watch for 4000+$. It came it only had one hand. And it didn't move! I took it in and the shop said " this is fake as caca". I had an investigation by my card company. they decided that I needed to pay for it since I ordered it. no duh I ordered it but I didn't order a fake. Thanks apple

Reply from ItsHot.com Diamond Jewelry & Watches
exceptional experiences!
I had multiple exceptional experiences here. Bought my Cuban link gold chain here at first, then a nice pendant, brought my sister-in-law here. Top-quality service and cannot-be-beat prices, really affordable, exquisite jewelry. Will definitely be back for more purchases, already put a ring on layaway.
Best customer service!
I've worked with Mark on a few jewelry purchases now, and he's always gone above and beyond to help me out. He's accommodating and incredibly helpful. He will also give you an honest opinion based on his expertise, even if it steers you away from a higher-cost item. They definitely understand the value in developing great relationships with customers to earn repeat business.
Excellent customer Service!
I was in search of a beautiful engagement ring for my now wife, as well as a matching wedding band for her and me. Al sat down with me and showed me many types of rings and diamonds, and even let me look at them through the loop. I showed him a picture of the ring that I wanted for my wife, and he and ItsHot team was able to replicate it perfectly. I really appreciate All taking the time to walk me through the options that were available to me and making me feel good about ordering and walking me through the manufacturing process.
Thank you so much!
First and only place we checked out. Based on reviews we thought we can't go wrong. Apparently it is the only place you need to go for all your diamond needs. Al was more than helpful and really gave us a great deal. I was surprised to walk out of the store with a ring that I thought I could only dream of. Thank you so much! Will definitely be back!
Best price and selection!
I got an affordable but still real diamond watch for my brother at ItsHot, and it was superior quality at an amazing price. I will be back for all of my jewelry purchases, as their selection is really something to awe over.
Recommend!
ItsHot has so many great jewelry to choose from. I needed a gift for my wife and am so glad I found them. They have such an amazing selection, and great prices too. I found the perfect set of diamond drop earrings and a matching diamond necklace for her, and she really loves it. Highly recommended.
The quality is just amazing!
I absolutely love my engagement ring I got here. The service was amazing and my diamond is gorgeous. 100% recommend, they worked within our budget to show us great options and we are so happy with the end result. The quality is just amazing, the price is great, especially when we compared to prices and qualities we were offered at our local jewelry stores. It was a difficult choice to order online but we read the reviews and decided to take a chance and how glad we did! Thank you for great service and products!
Amazing experience!
Best experience (and engagement ring) I could have possibly hoped for! Oksana is truly an expert. She designed a custom engagement ring that exceeded my highest hopes, and had all of the elements that I wanted. She provided outstanding assistance in helping me choose the style and components that I wanted. I couldn't ask for a better experience
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