While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 421 reviews, reviewers had a great experience with this company. Customers consistently praise the exceptional service and the helpful, friendly, and knowledgeable staff who go above and beyond to assist them. Many people appreciate the quick and efficient repairs, often completed within a few hours, making the overall experience smooth and convenient. Reviewers also highlight the fair pricing for repairs, with some noting that the costs are significantly lower than alternatives. However, some customers reported issues with product quality, such as refurbished phones malfunctioning or new batteries causing network problems. A few other people also felt that the service was not always transparent regarding costs or repair timelines, leading to unexpected charges or delays.

What people talk about most

Service

Consumers find service to be positive, with many reviewers highlighting the efficiency, friendliness, and... See more

Product

Reviewers highlight ambiguous aspects of product repair experiences, with some customers reporting successful... See more

Staff

Reviewers mention positive feedback about staff, frequently describing them as helpful, friendly, and... See more

Price

Customers had ambiguous experiences with price, with some reviewers praising good prices and reasonable costs... See more

Quality

Clients share ambiguous opinions on quality, with some reviewers expressing satisfaction, noting their phones... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Took my Samsung S24 Ultra to the Ismash branch on Bull St in Birmingham. The rep gave an exceptional service. I was struggling to back up my phone and expressed to him that my mums 80th birthday, my a... See more

Rated 5 out of 5 stars

Went to iSmash in St James Centre Edinburgh, staff member was really friendly and fixed my phone without any issues and quickly. Would highly recommend this shop for anyone needing repairs for iPhone... See more

Rated 5 out of 5 stars

I hadn’t really appreciated this business until I badly cracked the back of an otherwise perfectly good iPhone14. Much cheaper than replacing it or getting an OEM repair. Highly professional and ve... See more

Rated 5 out of 5 stars

What a very rare thing that a company like I-smash replaced my battery for iphone 13 pro max cheaper than local small shops, whilst being an approved repair dealer... Also, if you have phone insu... See more


Company details

  1. Electrical Repair Shop
  2. Computer Repair Service
  3. Phone Repair Service

Information provided by various external sources

iSmash specialises in the express repairs of smartphones, tablets & computers. We now have 27 conveniently located stores throughout London and Greater London, plus in Kent, Essex, Sheffield, Manchester and Bristol, Leeds, Brighton and Guildford - with more new stores nationwide coming soon. We offer a quick and easy online booking for store appointments. Our repairs are covered by a warranty. With over 500,000 happy customers, come to iSmash when your device needs some TLC.


Contact info

3.9

Great

TrustScore 4 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Great service, the guys fixed my phone in 5 minutes. I had been told by Google I needed to send it away. So I am very happy.

20 November 2025
Unprompted review
Rated 1 out of 5 stars

Wasted trip – refused battery replacement for non-UK phone

I booked an appointment to replace the battery in my S22 Plus at the Bond Street branch. When I arrived, I was told that because I didn’t buy my phone in the UK, they couldn’t replace the battery.

If this is their policy, it should be made clear before you book – either by asking where the phone was purchased during the booking process, or by stating it clearly in the confirmation email. Instead, I travelled there only to be turned away on arrival.

It felt like a complete waste of my time and theirs, especially as they had already ordered the part. A bit of basic screening up front would have avoided the whole situation.

20 November 2025
Unprompted review
Rated 1 out of 5 stars

Buy low sell high as possible

They buy as cheap as possible making any reason 2 get the price down then when they sell the phone those problems have gone all by them self's and the price can be put back up 2 the maximum price another rip off company

19 November 2025
Unprompted review
Rated 4 out of 5 stars

Difficult to contact but persevere!

A bit tricky to contact at first (4 rather than 5 stars) Email is better than phone. They emailed me a link to a repair form. The battery in my old Samsung had swollen but other than that the phone was still usable, just that Samsung themselves didn't offer repairs any more. Choice between taking it in to my local shop or mailing it. I chose the latter which was more expensive but I would have spent as much getting to the shop. They sent the box, I mailed it back and it was back within a week. Overall really straightforward once I'd managed to contact them and a very good price.

27 September 2025
Unprompted review
Rated 1 out of 5 stars

Don't bother - waste of time and money

Visited Kingston branch as website indicated they had a replacement screen in stock (this was done on the advice of the branch), told that they didn't have a screen in and they would order and book an appointment, received an email to say screen had arrived, visited the branch to be told they don't have the screen, given a new date with a new screen ordered - screen hasn't arrived only found out when I phoned up to check, to save another wasted journey, finally managed to get someone to check local stock (Croydon) and they promised to phone back, nothing yet. They hardly ever answer the phone - don't cancel appointments when they don't have stock - clearly poorly run store with no customer regard at all

13 November 2025
Unprompted review
Rated 1 out of 5 stars

Damaged my phone during battery replacement - 3 visits, still broken

I visited the Charing Cross branch on 25/09/2025 for a simple battery replacement. The technician damaged my Face ID sensor during the repair and admitted it was their fault.
Since then, I've made THREE separate visits trying to get it fixed:

Visit 1: Sensor ordered (not in stock)
Visit 2 (04/11): New sensor installed but didn't work Visit 3 (11/11): No sensor available, told it might never work

I've been without Face ID for over 6 weeks, causing serious issues with banking apps and authentication. The solutions offered are inadequate: send phone away for 48 hours (not viable), try another sensor (already failed once), or accept £50 discount (insulting when they broke my phone).
I came in with a fully working phone and left with a broken one. The technician even suggested I "might have to accept the phone is broken" with no guarantee another attempt would work.

Still waiting for a proper resolution. Avoid.

25 September 2025
Unprompted review
Rated 5 out of 5 stars

Crackingly good professional repairs!

I hadn’t really appreciated this business until I badly cracked the back of an otherwise perfectly good iPhone14. Much cheaper than replacing it or getting an OEM repair. Highly professional and very quick. Really impressed tbh and would definitely use them again. They also sell serviced / repaired phones, which I hadn’t appreciated.

18 October 2025
Unprompted review
Rated 1 out of 5 stars

Appalling Service, Damaged My Phone & Still Delayed the Refund

I had an extremely stressful and unacceptable experience with iSmash at the Croydon branch with an employee there called Ibrahim. I booked in for what should have been a simple screen repair on my iPhone. Instead, the phone was returned to me in worse condition than before.

From the moment I got it back, my Face ID stopped working, the screen became unresponsive, and the fitting itself was clearly slanted and poorly aligned. Within days, the phone became completely unusable — I couldn’t work, missed a medical appointment for my child, and had no functioning phone for an entire day.

I ended up having to go to Apple, who confirmed the screen needed replacing again. My partner paid £300 for a genuine Apple repair because the iSmash one had been fitted so badly that it was unusable.

To make matters worse, when my partner called the Croydon branch to speak with the technician, the staff laughed on the phone. The level of unprofessionalism was shocking.

When the store manager finally called, he offered a “free replacement screen,” despite the fact that I had already explained in my complaint email that the Apple repair had been done that same day. It was clear he hadn’t bothered to read the details of my situation.

After escalating this with head office, they eventually agreed to issue a refund — but even then, the process was mishandled. A single digit was entered incorrectly, delaying the refund yet again. I had to chase multiple times for something that should have been resolved immediately, especially considering the stress and inconvenience they had already caused.

I rarely leave reviews, but this entire experience has been awful from start to finish. The repair quality, customer service, communication, and professionalism were all far below acceptable standards. I will never use iSmash again and strongly advise others to be cautious, especially with something as important as a phone repair.

7 November 2025
Unprompted review
Rated 4 out of 5 stars

A ruined (but now salvaged) phone

I've had a disappointing experience with iSmash Charing Cross which started with a successful battery replacement but which also unfortunately caused the breakage of the volume control buttons.

I raised this with the store and was promised the inexpensive part would be sourced and I'd be notified when this would be available for fitting. So far there have been several email exchanges suggesting the part may be available but no firm commitment. The result is I now have a phone that's difficult to use and worthless for trade in purposes.

iSmash do helpfully warn customers that whilst changing a battery the opening of the case may cause the screen to break and if so will be replaced free of charge. What they don't tell you is they could render your phone worthless by damaging other parts.

Thankfully another store at Bluewater stepped in to salvage the phone and have done a great job.

23 August 2025
Unprompted review
Rated 5 out of 5 stars

Never heard of iSmash before

Had never heard of iSmash before. Was recommended to try them for 'value for money' iPhone 8 battery replacement.

Everythingwent perfectly well. Have no hesitation whatsoever in recomending the Stratford Westfield service booth.

They would be my number one port of call for any similar future requirement.

3 November 2025
Unprompted review
Rated 5 out of 5 stars

Great service

walked in, told them my booking reference and that's it, phone screen repaired within the hour

1 November 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic professional service

My wife's smashed phone was repaired under our insurance company Assurant (after paying the excess charge)and she took it to the Chiswick branch where Mauro was extremely helpful and informative. They replaced phone's screen, back and battery so she now has a pretty much brand new working machine. All this was done within a few hours,fantastic service.

23 October 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look