Imaginfires Reviews 

3,069
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the stunning design of the fireplaces and how effectively they heat up entire living spaces. Reviewers regularly mention the exceptionally fast delivery times and note that purchases arrive securely packaged without issues. Buyers consistently appreciate the very helpful assistance provided by the team when managing orders or selecting the right stove. However, some customers also noted occasional issues with unexpected delivery delays or receiving items that were damaged upon arrival. Others occasionally experienced missing parts or reported that communication regarding tracking and order updates could be improved.

What people talk about most

Product

Clients share positive opinions on product quality, frequently praising the beautiful design, impressive... See more

Delivery service

Customers consistently note positive experiences with delivery service, often highlighting fast shipping... See more

Quality

Customers had positive experiences with quality, expressing high satisfaction regarding the build, materials,... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and exceptionally helpful support from... See more

Order

Reviewers mention positive feedback about order processes, highlighting quick and easy ordering options... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service. Arrived four days after ordering. Had a problem with fuel box as it was creating a mist and smell. Contacted Inaginfires and Brenda sent a replacement straight away arriving again f... See more

Company replied

Rated 5 out of 5 stars

Have always bought our fuel from this company Might be more expensive than elsewhere - haven't checked in too much detail as trust that their fuel keeps our fire in good service Excellent delivery... See more

Company replied

Rated 5 out of 5 stars

Oh my goodness, why didn’t I buy this fire before? Yes the fuel can be a little bit expensive but it really does heat up my conservatory, they are addicted to it and probably need to use it slightly l... See more

Company replied

Rated 5 out of 5 stars

Amazing company. Exceptional & faultless customer service. Brenda and team were so helpful with changing our order from the Burford Stove to the Howarth. This was processed and delivered within 5 day... See more

Company replied



Company details

  1. Fireplace Store

Information provided by various external sources

At ImaginFires we exclusively design and manufacture stylish Bio Ethanol fireplaces. Whether you require a contemporary or more traditional style fireplace, we have the solution for you. Our fireplaces are all compliant with the European Standard EN/BS 16647 and come with a one year warranty and free delivery as standard.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(3,069)

361 reviews in the last 12 months

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Rated 1 out of 5 stars

HAVE NOT RECEIVED THE ORDER YET

HAVE NOT RECEIVED THE ORDER YET

5 January 2026
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Reply from Imaginfires

Apologies for the Trustpilot review request, they do not allow for back orders sorry.
We are still currently on track for February delivery. The couriers will be in touch with the Delivery details.
Thanks for your continued patience.

Rated 5 out of 5 stars

Great

Delivered on time, product does exactly as it should

22 December 2025
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Reply from Imaginfires

We love hearing your delivery was on time and you are enjoying our vanilla fuel.

Rated 5 out of 5 stars

Amazing Company!!!

Amazing company. Exceptional & faultless customer service. Brenda and team were so helpful with changing our order from the Burford Stove to the Howarth. This was processed and delivered within 5 days to the Inner Hebrides. We cannot thank you enough. And the stove? Absolutely stunning!! We are thrilled to pieces with it.
We 100% highly recommend this Company.

5 January 2026
Unprompted review
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Reply from Imaginfires

Thank you so much for the glowing 5-star review! We are absolutely thrilled to hear that you are happy with your new Howarth stove. It was a pleasure helping you with your order change, and Brenda and the rest of the team will be delighted to hear your kind words. Shipping to the Inner Hebrides in just 5 days is a great result, and we’re so glad it arrived safely. Enjoy the warmth of your stunning new stove, and thank you for the 100% recommendation!"

Rated 5 out of 5 stars

Awesome product bought for my cabin in…

Awesome product bought for my cabin in back garden heats up room fast and
cosy luv the scented products highly recommend stylish modern for any room

22 October 2025
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Reply from Imaginfires

Happy to hear the Stow fire is keeping you warm and cosy and you are enjoying our scented fuel.

Rated 3 out of 5 stars

Quick response but issues

On the upside, fire was as described and arrived in the timeframe advised.
The logs, which were an extra cost , arrived but half of them were smashed up. When we complained we were told that we would receive replacement logs. We still await delivery of these.
Stove was delivered , but also in a crushed up box When we opened there was a chip in the top edge of the fire, this was a sharp edge Via email we were told to send back in original packaging … but this was basically in shreds so not possible, or offered a £100 refund. It was too much hard work so we accepted the discount and brought something to sand down the sharp edge and painted over the filed edge.

After all this …. We like the fire It gives off a nice amount of extra warmth to supplement the heating Just need the replacement logs to arrive. !!!

15 December 2025
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Reply from Imaginfires

Apologies for the problems you had with your order it is not our usually standards. You are on the back order for the ceramic logs as a priority when the new stock arrives in February.

Rated 5 out of 5 stars

Delivery on time, good quality

Delivery on time, surprised how heavy the log burner was, good quality. Much less hassle and mess than a real log burner so suits me. Can take it with me when I move too.

5 November 2025
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Reply from Imaginfires

We are thrilled to hear you are enjoying your Hampton fire.

Rated 3 out of 5 stars

Item was easy to order and sent out…

Item was easy to order and sent out promptly. I purchased the scented biofuel and don’t like the smell of the fuel and have noticed it has removed some of the black coating inside my fire as well.

17 December 2025
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Reply from Imaginfires

Apologies for the problem with the fuel. Can you please email us at support@imaginfires.com with photos of your fire and the fuel please.

Rated 5 out of 5 stars

Efficient Bioethanol Fire place

Extremely efficient service was provided Imaginfires. Overall it was smooth from start to end. I ordered the new fire and was delivered to me on the very next day!
Reasonably priced and well provided information about the fire.
Thank you for your service.

9 December 2025
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Reply from Imaginfires

Wonderful to know you're happy with both the fire and our service. Thank you for choosing us.

Rated 5 out of 5 stars

I ordered twice in error

I ordered twice in error, within the hour customer service had got back to me, cancelled my duplicate order and refunded the money. Excellent service

30 November 2025
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Reply from Imaginfires

Thank you for your review.

Rated 5 out of 5 stars

Gorgeous fire

Gorgeous fire, worth every penny and the service was fabulous. Thank you to all the team for making my home look amazing this Winter

30 November 2025
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Reply from Imaginfires

We're thrilled you are happy with your Howarth fire and our customer service.

Rated 5 out of 5 stars

Great experience

Great experience! The delivery was super quick and everything as expected!

15 November 2025
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Reply from Imaginfires

Happy to hear your delivery was quick and your order arrived safley.

Rated 4 out of 5 stars

Lovely little fire

Lovely little fire - prompt delivery and easy to set up. Not much heat but very pretty in the grate for days when I’m not after the roaring fire.

17 November 2025
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Reply from Imaginfires

Thank you for your review.

Rated 5 out of 5 stars

Excellent company

Excellent company. Fast service and delivery and very good back up service. Would definitely recommend their services for anyone thinking of purchasing a Bioethanol fire.

30 November 2025
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Reply from Imaginfires

Thank you for the excellent review. We are delighted that you found our service and delivery to be prompt and our support team helpful. Your recommendation means a great deal to us.

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