Ideal World Reviews 

104,760
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 5,030 reviews, reviewers had a great experience with this company. Customers frequently mention how easy it is to place orders through the website or by phone, enjoying a smooth and pleasant shopping journey. Shoppers also appreciate the wide selection of reasonably priced products, describing the great value and impressive quality of their purchases. Furthermore, consumers consistently praise the fast delivery service, noting that packages arrive promptly and in good condition. Some reviewers were not happy with faulty items that developed defects or completely stopped working shortly after arrival. A few other people also felt that handling returns was frustrating, mentioning unexpected postage costs and delays with replacements.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items arrive promptly and in perfect... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the fast shipping times and... See more

Quality

People report positive experiences with quality, noting that items are very well made and match descriptions.... See more

Order

Users describe positive interactions with order, highlighting how simple the purchasing process is both... See more

Price

Reviewers mention positive feedback about price, frequently highlighting great deals and reasonable costs on... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recd. the limited edition lab life golden Titan which I'm very pleased with. Ordering was easy & quickly rcd. it. How ever since then I've ordered 2 further items by telephone but according to Cus... See more

Company replied

Rated 4 out of 5 stars

If you watch at he right time there are some great bargains. Especially with beauty. The Elizabeth Grant range is excellent. Still waiting for invoice statements to show flexi-pay dates!!!!?

Company replied

Rated 5 out of 5 stars

I am very happy to deal with Ideal World as I have purchased many items from them over a long period of time and have found them a very good shopping channel to deal with .Its easy to order ,items del... See more

Company replied

Rated 5 out of 5 stars

I buy zhuzh tan enhanc4r for years now always get good deals on iv told many people as i keep getting asked what i use .in 3 days i go from whute to dark. Even with no sun tanning lotion in this or an... See more

Company replied


Company details

  1. Online Marketplace

About Ideal World

Written by the company

Shop Fashion Shop Beauty & Fragrance Shop Accessoreies Shop Home, Leisure, Garden & More Follow Us on Facebook Contact Customer Care
Ideal World is one of the largest E-Commerce businesses with a TV home shopping channel in the UK. Ideal World delivers a dynamic and entertaining shopping experience, backed up by a website offering all the deals you see on TV and lots more! With leading brands and great deals, Ideal World offers quality items for you, your home and everything in between!

Ideal World TV - Delivering a dynamic and entertaining shopping experience.

Ideal World, TV - SKY 668 | Freeview 51 | Virgin Media 747 | Freesat 810 | Youtube

Share A Meal

Written by the company

With every purchase we donate one meal to a hungry child in India and the UK

Contact info

4.1

Great

TrustScore 4 out of 5

105K reviews

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4.1

All reviews

(104,760)

4,820 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

The item was far too small.and very…

The item was far too small.and very impracticable very awkward to use.

27 July 2026
Ideal World logo

Reply from Ideal World

Dear Kitty,

We have investigated your query, and as discussed with you over the phone, we understand your concern that it was informed the Vibration Heated Massage Belt could also be used on the shoulder. We appreciate that this did not fulfil your intended purpose, as you were specifically looking to use it on your shoulder.

We would like to clarify that while it was suggested that the belt could be tried on the shoulder, it is designed specifically as a waist massage belt. As such, it is intended to provide the best fit and performance when used around the waist and may not work as seamlessly when used on the shoulder.

We would kindly ask you to return the item. To help resolve this matter as quickly as possible, we can confirm that your refund has already been processed, and we hope this helps address your concerns.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Great company

Great company, ive bought so many things from Ideal World. Do recommend.

18 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Polite helpful telephone operators…

Polite helpful telephone operators received parcel within specified time

26 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Easy to order very quick delivery easy…

Easy to order very quick delivery easy to return if needed to products are always better when you see them close up and delivery service is great and quickly resolved if not

23 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Fast delivery

Fast delivery. The products you sell Elizabeth Grant really work. Great deals thank you.

27 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

I am sorry but I can not remember my…

I am sorry but I can not remember my purchase from you but it must have been an article that my wife or myself wanted.

23 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

We have checked your account and would like to confirm that your recent purchase was for the Linsar 3-in-1 Cordless Vacuum Cleaner. We hope you and your wife are pleased with your purchase and that it meets your expectations.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

I recd Lab Life Titan.

I recd. the limited edition lab life golden Titan which I'm very pleased with. Ordering was easy & quickly rcd. it. How ever since then I've ordered 2 further items by telephone but according to Customer Services they haven't recd. these orders. I won,'t purse this
It's their loss.

22 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

We're pleased to hear that you are happy with your Limited Edition Lab Life Golden Titan and that you found the ordering and delivery process straightforward.

We have also checked the issue you mentioned regarding your telephone orders. We can see that orders have been placed across two separate customer accounts—one registered with your email address and another with your phone number—which appears to have caused the confusion.

If you do not require two separate accounts, we kindly ask that you contact our Customer Services team. They will be happy to review your accounts and assist in resolving the issue to help avoid any confusion with future orders.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Easy to use quality

Easy to use quality

23 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Great bargains and prices

Great bargains and prices

27 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Smooth process and most importantly…

Smooth process and most importantly trust in the product and company

26 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Brilliant pair of sunglasses

The clarity of the sunglasses wasn't something I expected, so good I bought a second pair for one of my daughters, who also agreed with me.

25 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Small in size why do they not design…

Small in size why do they not design bras for the larger bust ladies. Got it on no problem but the cup size was so small ridiculous

27 July 2026
Ideal World logo

Reply from Ideal World

Dear Helen,

We're sorry to hear that the sizing did not meet your expectations. We understand your disappointment, particularly regarding the fit, and we appreciate you sharing your experience with us.

Your comments have been passed on internally for further review, as customer feedback is important in helping us improve our product range and offerings.

We can also confirm that we have received your returned item and your refund has now been processed.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

The order was managed simply and…

The order was managed simply and quickly. My stuff arrived in a couple of days and it is good quality.

26 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Tut tut Ideal World

Ideal world, Ideal world, tut tut tut I used to shop watches and other products loads and loads, No Longer will! Only when there is an honest and fair deal will I purchase,PLEASE MAKE SURE YOU READ THIS! Before you buy do a search on the product you wish to buy, I wanted a Vostok Europe Glacier watch £699 from IW, GOT it for £549 brand new from UK source/supplier/distributer, when i text their studio number to find out more, I was ignored completely, no acknowledgement from the studio or the gallery so dont bother wasting a text message cost, you wont get an answer. SO ONCE AGAIN IW YOU LET US ALL DOWN, REALLY FED UP WITH YOU NOW.

30 July 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Jon,

We always aim to provide the most competitive prices possible; however, prices can vary between retailers depending on the offer available and the source or supplier/distributor. We understand the importance of finding the best value and appreciate you sharing your experience.

We're also sorry to hear that you did not receive a response to your text message. Our studio team does its best to answer as many viewer questions as possible during live broadcasts, but due to the volume of messages received, it is not always possible to respond to every enquiry.

For product-specific questions or assistance with an order, we recommend contacting our Customer Services team directly, as they are the most appropriate channel to provide detailed information and support.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Watching ideal world watches last…misleading the viewers

Watching ideal world watches last couple of weeks, they never ever stop deceiving the viewers, ie honest kev has continually stated their will be no more teaser watchs as traser will only be selling direct from traser, lie, traser will be supplying there distributors word wide now and in the future, they are already selling a new model Which is a £160 cheaper online, the ideal world presenters are shameless liers.

2 August 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Customer,

We have investigated your query and carefully checked the relevant presentations. Based on our review, we could not find any instance where the presenters made the claim mentioned in your review.

We understand your concerns regarding pricing and would like to assure you that we always strive to offer our customers the most competitive prices possible. However, prices can vary across different online platforms depending on factors such as promotional discounts, offers, and how the products are sourced.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

memory foam pillow price

A great product at a great price, and excelent fast delivery service.

22 July 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Rubbish purse

The purse thst I received was a disgrace and I dont know how it passed your quality control,it looked like someone had used it and sent it back after scraping some of the coating off it. I have opted for another one which I hope I will be able to use

25 July 2026
Ideal World logo

Reply from Ideal World

Dear Shona,

Please accept our apologies for the disappointment caused by the condition of the purse you received.

We have looked into your query and understand your concerns regarding the condition of the item. As you have returned the purse, we have assisted you with a replacement as requested.

We hope the replacement arrives in perfect condition and that this helps address your concerns.

Regards,
Ansh
Ideal World Customer Care

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