Hoka Reviews 

13,435
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,885 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the product for its comfort and support, often finding shoes excellent for various activities. Reviewers also frequently mention fast and accurate delivery services, with orders arriving on time and good communication regarding tracking. However, a significant number of people express dissatisfaction with customer service, citing unhelpful support and issues like orders being cancelled after payment due to stock. Concerns also arise regarding product quality, with some items falling apart quickly or having uncomfortable design flaws. Additionally, delivery problems, such as parcels not arriving or being left incorrectly, are mentioned by some.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and durability, with many expressing significant... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many praising fast and on-time... See more

Quality

Clients share ambiguous opinions on quality, with many reviewers expressing significant disappointment... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many finding the ordering process easy and... See more

Customer service

Customers had negative experiences with customer service, with many describing it as unsatisfactory.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I absolutely love the Hoka brands,I own 2 pairs white and black. Unfortunately I recently purchased a black slip resistant Hoka Sr Bondi and the inside is hard as a brick. My feet was killing me, tota... See more

Company replied

Rated 4 out of 5 stars

Good clogs! However, as my previous HOKA footwear offered wide options and this did not, I ordered half size bigger. Big mistake, although almost comfortable and usable. I will keep to use after a run... See more

Company replied

Rated 3 out of 5 stars

I bought the Infini Hike sandals, and after one month (walking the dog, nothing crazy) the rear strap pulled out of the shoe. I exchanged them for another pair, a painful process taking another month.... See more

Company replied

Rated 3 out of 5 stars

Comments based on UK experience. First wonderful shoes, comfortable, supportive just excellent. Wish the same could be said about customer service. Firstly returned a pair of shoes. Nearly three we... See more

Company replied


Company details

  1. Shoe Store
  2. Running Store

About Hoka

Written by the company



Welcome to the official Trustpilot profile for HOKA®.

Thank you for sharing your reviews with us.

Our story:

Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles.

Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide.

Our goal:

Our goal is to inspire people to move and empower athletes of all types.

Our products and services:

Shop the latest footwear, apparel and accessories from HOKA for running, walking and the outdoors.

HOKA is the fastest growing, premium running shoe brand in the world.

Athlete or casual runner; our Shoe Finder can help you find the perfect pair.

We’re confident that once you've tried HOKA, you won't look back. If you weren't satisfied with your purchase, returns are easy, with no questions asked with our 30 Day Guarantee.

Free standard delivery & returns

See our shipping information for UK, Germany, France, Italy, Spain, Austria, The Netherlands, Belgium, and Luxembourg.

Free returns and exchanges are made easy in our online portal. Returns can take up to 15 working days once the parcel arrives back with us. Start a return or exchange.

Our Customer Service promise:

At HOKA, your feedback is important to us and we carefully read your reviews for Europe. Our Customer Service team is always here to help you find joy in movement.

Contact our Customer Services

Contact info

3.7

Average

TrustScore 3.5 out of 5

13K reviews

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3.7

All reviews

(13,435)

3,561 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Comments based on UK experience

Comments based on UK experience. First wonderful shoes, comfortable, supportive just excellent.
Wish the same could be said about customer service. Firstly returned a pair of shoes. Nearly three weeks later have still no received confirmation return has been processed and refunded. Website tracking says nothing. But credit card does show refund was made when I go and search.
Paid for next day delivery on an order. DOD have admitted their driver messed up and tried to deliver to wrong address. Hoka bot is terrible. Kept cutting off conversation before all info provided. Then told me DOD was returning package to Hoka when DPD said they would try again. But told me I would have to wait up to 20 days for a refund but it could place me another order and charge me immediately. Who does that?
Still waiting for a satisfactory response from customer services over next day delivery charge, refund system/timescales and the appalling bot.

22 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi There,

Were really sorry to hear this. A member of our customer service team will be in touch shortly to assist you further.

Kind regards,
Sue

Rated 5 out of 5 stars

Great and comfy!! ( like Heaven}

I've have arthritic feet , and been advised to get something like this ! Well they are now my new slippers!!!! little bit big but , I'm keeping them !!! love them and would 100% recommend them .

27 June 2026
Hoka logo

Reply from Hoka

Hi Debs,

We are so happy to hear our product is providing comfort for your arthritic feet and has become your new favorite! Thank you for your wonderful recommendation.

Kind regards,
Sue

Rated 1 out of 5 stars

Premium price, absolute joke of a service

I am extremely disappointed with both Hoka UK and their chosen courier, DPD. I paid extra for express delivery, which turned out to be a complete waste of money.

On the first day, the DPD driver refused to leave the package at the reception, claiming it wasn't a "safe place." I immediately contacted both DPD and Hoka support to clarify the address and explicitly authorize them to leave it with the receptionist. The next day, the driver completely ignored these instructions and left the box stranded in a public hallway. Since I was away, I had to ask DPD to rectify this and move it to the secure reception so it wouldn't get stolen. Instead of resolving the issue, DPD simply shipped the package straight back to Hoka.

I sent multiple emails to Hoka customer service trying to save my order, but I received absolutely zero real response. The only thing I got was a single, completely automated generic template email apologizing for the delay and stating my refund was on its way. They didn't even read my messages—a refund was never my question!

Because Hoka’s automated system forced this return, I had to go back and reorder the exact same shoes. However, because the original promotion was gone, I had to pay a much higher price for them AND I was forced to pay for delivery all over again. To top it all off, now that the refund has arrived, I noticed they did not even refund my original express shipping cost.

This total lack of coordination and terrible customer service left me very disappointed.

18 June 2026
Unprompted review
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Reply from Hoka

Hi Héra,

Were very sorry to learn about your experience. A member of our Customer Service team will be in touch with you shortly to discuss this further.

Kind regards,
Sue

Rated 5 out of 5 stars

Good service and product by Hoka and dof

Good reliable delivery by dpd.
Good price in the sale.
Hoka recommended by my Podiatrist because of arthritis in my big toe joint.
also I need wide fitting shoes.

27 June 2026
Hoka logo

Reply from Hoka

Hi There,

We're so glad to hear you found a great price and that our delivery met your expectations! We hope your Hoka shoes provide the comfort you need.

Warm regards,
Sue

Rated 1 out of 5 stars

Very disappointing experience…

I had a very disappointing experience with HOKA. I ordered the same pair of sandals twice because they were shown as being in stock on the website. Both orders were later cancelled due to stock issues.
For a company of this size, I would expect much better inventory management. If an item isn't available, it shouldn't be listed as in stock. Having my order accepted and then cancelled twice was a complete waste of my time and very frustrating.
Unfortunately, after this experience, I won't be ordering from HOKA again.

25 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi Timmy,

We are truly sorry to hear about the frustration caused by the repeated order cancellations due to stock issues. We understand how disappointing this experience must have been, and we appreciate you bringing this to our attention.

We are actively reviewing our inventory management processes to prevent similar situations in the future.

Please contact customerservicesuk@hoka.com if you have any questions.

Kind regards,
Sue

Rated 1 out of 5 stars

Ordered shoes online

Ordered shoes online, never got them , despite the address being a pick up in a popular store. I had to write numerous emails , to them , as they were happy to just let them disappear, since they had taken the money. When they finally acknowledged that they had not been delivered, the shoes were no longer in stock. They offered nothing in the way if compensation, I had to suggest they offer me a discount which they finally did, but at 20%, all of the shoes left even with the discount were more expensive than the ones I originally purchased. Their attitude was not caring, if I hadn't kept in sending emails, they wouldn't have returned my money, or sent the shoes. I was a potential new customer, as I get through a lot of trainers, however I wouldn't buy from them again. I get a much better service from brooks, new balance , even fit flop

26 June 2026
Unprompted review
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Reply from Hoka

Hi there,

I am truly sorry to hear about the frustrating experience you had with your recent order and the subsequent customer service. I understand your frustration with the lack of resolution and the difficulty in securing a satisfactory outcome. Our team are currently looking into this and will be in touch shortly.

Kind regards,
Mia

Rated 5 out of 5 stars

Hola service is good in the store in…

Hola service is good in the store in Ginza but I just love my Gaviota 9 shoes, no more issues with my chillies tendon hurting after a bit of walking.

24 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi There,

We are so pleased to hear you love your shoes and that they've made such a positive difference! Thank you for your wonderful feedback.


Kind regards,
Sue

Rated 5 out of 5 stars

Lovely trainers quick delivery.

Lovely trainers quick delivery.

26 June 2026
Hoka logo

Reply from Hoka

Hi Paul,

We're so glad you love your new trainers and our quick delivery! Thank you for your wonderful feedback.

Kind regards,
Sue

Rated 1 out of 5 stars

Hoka quality is a Joka

I purchased a pair of Hoka Gaviota 5 men's walking shoes based on their positive ratings for comfort and stability. In only 3 months of wearing the shoes on a daily basis, the inner heels wore through the fabric and into the foam. I reached out to Hoka via their website and phone regarding this problem, as no quality shoe should wear out in 3 months. Their response was this was "normal" and would not reimburse nor provide a replacement pair of shoes. Not sure how many of you spend $150 on a pair of walking shoes only to have them wear out in 3 months, but you might as well purchase the "cheap" sneakers and a good quality insert, and avoid this extremely disappointing experience. Their customer service is an absolute joke... so save yourself the bad experience and purchase some real quality footwear.

Update - "Mia" of their "EU" team responded with "Try contacting the US team". Did they both reading what I wrote, or is that just some AI generated response?
Pretty apparent that no one at HOKA has the slightest sense of what customer service and product support is supposed to do when they have a product durability issue. Received other feedback from previous HOKA purchasers stating they had the same issues and have changed to purchasing a much better pair of shoes through another company (starts with B and ends with rooks)

26 February 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi Thomas,

Thank you for sharing your experience. We are sorry to learn about the issues you encountered with the inner heels of your walking shoes and your subsequent interaction. As we are HOKA EU, I would kindly suggest contacting our US team for any further assistance with this.

Kind regards,
Mia

Rated 1 out of 5 stars

Shocking

I placed an order with HOKA (Order EU15309513) and received an official order confirmation email, complete with an order number. A payment authorisation of £629.93 was also placed on my card, so naturally I believed my order had been successfully placed.
After receiving no updates for several days (and when my shoes were already supposed to be with me), I contacted customer service to ask about my order. To my surprise, I was told they couldn't even locate it in their system. Only after I repeatedly chased customer support did HOKA finally admit that the order had never been successfully processed due to an internal system failure.
The most frustrating part is that I was never proactively informed that my order had failed. If I hadn't contacted them myself, I would still have been waiting.
Because of this delay, several of the discounted sale items I had ordered have now sold out. Had HOKA notified me promptly, I could have reordered them while they were still available.
To make matters worse, £630 REMAINS unavailable on my card because of the payment authorisation. Whether HOKA considers this "pending" or not makes no difference to me—the result is that I have been unable to access a significant amount of my money because of an order that HOKA failed to process. Merely based on the transaction I see in the banking app, it looks like the order WAS successful — so the money is naturally not available to me to this moment. But Hoka hopes my money will be with me in 5-7 working days.

What has disappointed me even more is the response afterwards. Instead of offering a meaningful solution, I received generic apologies, lots of stalling and nonchalant explanations about internal system issues and even wishing me a good day! Needless to say, that several day’s mood has been spoiled completely because of this stressful situation. When I requested expedited fulfilment or appropriate compensation for the inconvenience, the time I spent chasing customer service, and the lost opportunity to buy discounted products, my requests were ignored. Now they are just ignoring my letters completely.

Technical issues can happen to any company. Failing to notify customers, providing contradictory information, tying up hundreds of pounds, and then failing to meaningfully address the consequences is not the level of customer service I would expect from a premium global brand.

At this point, I don’t even believe HOKA takes this situation seriously. I’m becoming quite desperate and low key exploring what can be done about it in the legal field.

25 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi there,

Thank you for sharing your detailed feedback. We sincerely regret the frustration and inconvenience this situation has caused. I have reviewed this for you and have reached out via email to further assist.

Kind regards,
Mia

Rated 3 out of 5 stars

Quality has gone down hill on Recovery Slides

Hello,
I am reaching out today to express my disappointment in my 2nd pair of Hoka recovery slides.. I got a pair last year on the recommendation of my
Podiatrist, I loved them and wore them approx 350 days all day, in doors and out, after 1 year and a few months they had stretched but given the amount of hours worn, I was ok with that. This March 26( shipped via running room) I got my 2nd pair.. I did not start wearing until May as I live in western Canada and have only worn about 10 times and they already feel stretched and unsupportive as my previous well worn pair.. I loved my last pair but feel the quality of this pair is definately inferior. I suspect in a short time I won't be getting the foot benefit I expected and for the price is very disappointing.

26 March 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi Karen,

Thank you for sharing your experience with your second pair of recovery slides. We appreciate you bringing this to our attention, especially after your positive experience with the first pair. We are concerned to hear about the quality issues you've encountered so quickly. I have passed this on to our US team as we are HOKA UK and someone will be in touch shortly.

Kind regards,
Mia

Rated 4 out of 5 stars

Great shoes, but limited options for me

Hoka does not have an email or an option for feedback or even to review the shoes that I bought so I'm doing it here. I have been wearing Hoka Bondi shoes for six years now and overall I'm pleased with them. I have a foot problem called hallux limitus, which is a stiff and painful big toe joint. Hoka is one of the recommended orthotic shoes that can be comfortable for this, and the Bondi is the best one because of the big toe box and also because it comes in 4E. But in truth, I believe it's really a 2E, and Hoka's width system skews narrow. Its regular D width is actually a narrow size and its 2E is a regular D and its 4E, my size, is actually a 2E. I know this because I've had many 2E shoes over the years and I know that I am a 2E (or a D with shoes that run wide). What makes it frustrating for me that Hoka runs so narrow is that for many of their shoes they do not offer a wide version and that's a shame because I'd really like to get a waterproof version of a Hoka shoe, but like most of their models, it does not come in 4E width. Also, these shoes are quite expensive, but because it's high-quality it's worth it to me. However, there's no loyalty program or membership discount (other than free shipping). As a loyal customer who regularly spends nearly $200 on a pair of shoes, it would be nice to get some kind of benefit. In short, I'm happy with my Bondi footwear, but I wish the company offered more options for someone like me.

24 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi there,

We appreciate you taking the time to share your detailed feedback regarding your Bondi shoes and your experience with our brand. We understand your concerns about the width sizing, the limited availability of wide options in certain models like waterproof versions, and the absence of a loyalty program. Your insights as a long-time customer are valuable, and we will certainly consider them as we continue to improve our products and services.

Kind regards,
Mia

Rated 5 out of 5 stars

Quick, efficient, quality.

Quick, efficient service, delivered next day, quality trainers, very pleased.

25 June 2026
Hoka logo

Reply from Hoka

Hi Lee,

I am so pleased to hear you're happy with our quick service and quality trainers. Thank you for your positive feedback!

Kind regards,
Mia

Rated 1 out of 5 stars

Paid for expedited shipping-7 days later no product, no communication

I ordered my husband new sneakers for Father’s Day. Paid for expedited, next day shipping to ensure they would arrive in time. 7 days later they still haven’t arrived and my email to customer service (written FIVE days ago) still hasn’t been unsanwered. Further, they state that if you dare to email for an update on your original complaint you straight to the bottom of the list- so am completely stuck.x
Horrible customer service. How can you flat out not deliver a package and not even reach out to the customer? And then ignore their email?

Because of the Trustpilot review, I got a response stating that I would receive no compensation and that my order was being sent back to the warehouse. Zero explanation as to why its on its way "the parcel has now been returned back to our warehouse". I made sure I was home all day on Saturday. Apparently, Hoka thinks its ok to not communicate with customers at all, respond only when they get a back trustpilot review, return parcels for no reason and offer absolutely no compensation. This is the type of company HOKA is.

18 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi there,

I sincerely apologise for the delay in your order. I am pleased to see our team have been in touch to assist with this.

Please contact customerservicesuk@hoka.com if you have any further questions.

Kind regards,
Mia

Rated 4 out of 5 stars

Leona in Customer Service

I was lucky enough to have email correspondence with Leona when customer services replied to my email. Leona went above and beyond sorting out my concerns. Thank you.

25 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi Rebecca,

I'm so glad our team could assist you. We appreciate you sharing your positive experience with us. Thank you for your kind words!

Kind regards,
Mia

Rated 1 out of 5 stars

I have been a HOKA customer for years but will never support them again

I have been a HOKA customer for years, which makes this experience all the more disappointing.

I purchased a pair of HOKA Mach 6 (women's, size 5) in Hong Kong to replace my previous HOKAs, which were also a size 5 and lasted me several years without issue. These shoes saw extremely light use—just six runs (all recorded on Strava and other fitness apps) and occasional casual wear to the shops. I estimate they were worn fewer than 20 times in total.

During one of those runs, I suddenly developed a sharp pain in my heel. When I stopped to inspect the shoe, I found that the inner heel lining had completely worn through, exposing the hard plastic heel counter underneath. The exposed plastic had created a sharp edge that was cutting into my heel with every step. By the time I got home, the second shoe had begun to fail in exactly the same way.

What disappointed me even more than the product was the customer service.
I contacted HOKA by email and was asked to provide details of the purchase and photographs, which I did. I was then told I hadn't provided the required information and was asked to submit it again. After resending everything, I was informed that the issue was simply a sizing problem, despite the fact that I had replaced an older pair of HOKAs in the exact same size. The case was closed with no apology, no replacement, and no willingness to investigate further.

When I requested that the decision be escalated and reviewed, I was asked once again for the same information that already existed in the email thread. Because I no longer had the original receipt, I contacted the retailer in Hong Kong, obtained the purchase details, and sent HOKA the product code, purchase price, place of purchase, and the retailer's contact information.
Once again, I was told information was missing. I reformatted my email so that every requested detail was clearly laid out and also asked for the correct procedure to make a formal complaint. I never received a response.

Instead, I was contacted by the retailer in Hong Kong, who informed me that HOKA had changed its position. The problem was no longer considered a sizing issue—it was now deemed to be "general wear and tear," and my request for a refund or replacement had been rejected.
The changing explanations, repeated requests for information that had already been provided, lack of communication, and failure to respond to a request for the complaints procedure have left me with very little confidence in HOKA's customer service. A premium running shoe should not expose sharp plastic after such minimal use, and customers should not have to fight this hard simply to have a genuine defect properly assessed.
I expected much better from a brand I had previously trusted. Unfortunately, based on this experience, I cannot recommend either the product or the after-sales support, and I certainly will not be supporting this supposedly premium brand

24 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi Sarah,

I am truly sorry to learn of your disappointing experience, especially as a long-standing customer. We appreciate you bringing these concerns regarding both the product's durability and our customer service process to our attention. I can see our team are currently reviewing this and will be in touch soon.

Please contact customerservicesuk@hoka.com if you have any questions.

Kind regards,
Mia

Rated 5 out of 5 stars

I was looking forward to these boots…

I was looking forward to these boots because of their reputation for comfort and support. Unfortunately, the sizing hasn't worked for me. I ordered a UK 11, then an 11.5, but my left toe was still touching the top/front of the boot.
The boots seem well made and comfortable otherwise, but I'm having to return them and try a size 12. If you're buying these, you may want to consider sizing up, especially if you wear thicker hiking socks or have foot or ankle issues.
The returns process has been straightforward, which is a positive.

25 June 2026
Hoka logo

Reply from Hoka

Hi there,

I appreciate you sharing your experience with the sizing of our boots. It's helpful to know that while the quality seems good, the fit has been challenging. We're glad the returns process has been straightforward for you. We hope the size 12 works out better.

Kind regards,
Mia

Rated 1 out of 5 stars

Worst website on the planet

Worst website on the planet. Constantly cancels orders no matter which card, which address, which product. You buy it, it goes through, then 30 mins later it cancels. This has happened 6 times before I gave up and went to a different site. This has happened to many others online. The email says “due to billing or address issues” but that’s false.

23 June 2026
Unprompted review
Hoka logo

Reply from Hoka

Hi there,

I appreciate you sharing your experience. We are actively investigating these order cancellation issues to prevent future occurrences. I have requested some additional information from you to assist further with this.

Kind regards,
Mia

Rated 5 out of 5 stars

Brilliant shoes

Hoka have wonderful shoes and an absolute wonderful customer service
The Hoka brand are absolutely brilliant and make my walking life easier
The delivery DPD man never knocks on the door just throws them over the back gate even when I'm in, that's not good

25 June 2026
Hoka logo

Reply from Hoka

Hi Jan,

I am so glad to hear our shoes make your walking life easier and that you appreciate our customer service! We are concerned about your delivery experience and will address this with DPD. Thank you for your feedback.

Kind regards,
Mia

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