Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more
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Written by the company
FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.
FOW - Fords of Winsford
Written by the company

- Reserve any car for FREE up to 24 hours
- Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
- Enjoy an Award Winning Online Experience
- Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
- FREE Transfers Between our 2 Locations
- Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
- No Hidden Costs or Admin Fees
- Simply the price you see is the price you pay.
- Enjoy a Personalised Video of Your New Car
- Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
- Buy Online - Click & Collect - Home Delivery
- At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
- Multipoint Inspection
- Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
- HPI Check
- Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
- Finance to Match all Budgets
- PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
- Over 60 Years of Trust
- Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
- Part Exchange or Sell Your Old Car
- Quickly and easily part exchange or sell your old car with FOW today.
Great Service Time and Time Again
Why promise when we simply deliver

Contact info
Fords of Winsford Ltd Wharton Retail Park Weaver Valley Road Winsford, Cheshire, CW7 3AL, Winsford, United Kingdom
- 01606 866 199
- hello@fow.co.uk
- www.fow.co.uk
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Fantastic experience from start to finish.
Friendly Staff, Darrell was a great salesman. I Went to view the car on the Saturday, had a call from sales manager on the monday saying my vehicle w
Would br ready for Tuesday even though I couldn't collect until the Saturday. on collection Day the handover was quick and was in the Suv in no time handover complete. Great company to buy from.

Reply from FOW Winsford
Faulty vehicles
I wouldn’t purchase another vehicle from them. I bought a car in January 2026 whilst on maternity leave, I thought the car was perfect, exactly what I needed for my growing family. I got a Tiguan R Line. All was sound for a few months and then, the actuator stopped working. Then my headlight module went in June and I got told under Consumer Rights it’s not their liability and I’ve spent close to £1,000 getting it fixed. Then today I’ve had ANOTHER warning light but this time it’s for my gearbox.
Biggest regret of my life. I’ve had it less than 6 months and it just keeps getting worse.
Great service from Ewan
Great service from Ewan; fantastic car. All the staff were very helpful and the delivery of the vehicle was much appreciated. Thank you!

Reply from FOW Winsford
Excellent service
From the most minute I arrived on site, ie reception to meeting the sales executive I was impressed with her professionalism , friendliness and helpfulness, no sales pressure at all making the experience of buying a car really enjoyable. This was underpinned by the management going just that one step further with the sales executive to ensure I was fully informed about the car
An excellent experience all round.
We’ll done - nice to see people really care about customer service these days
The sales executive is Carla Harding - exceptional - thanks Carla - you made everything appear very easy

Reply from FOW Winsford
Daiva Norkiene from the Manchester…
Daiva Norkiene from the Manchester branch was very professional regarding all parts of the car sale with no presser.
Very friendly and helpful with any of my concerns.
We have happily bought 2 previously cars from FOW.

Reply from FOW Winsford
a mixed experience
Visited FOW (both branches) on multiple occasions whilst looking to buy a new vehicle unexpectedly as they had a large range at a variety of prices. The staff were always friendly and helpful and it was a relatively easy process to view the cars and get keys to look inside.
I’d arranged to test drive a vehicle did have to wait 30mins before it was ready which was slightly frustrating as they knew what time we’d be there. But oh well! Very short test drive lap.
Did eventually purchase a car from them (Winsford branch) they are keen for you to use finance not cash and obviously have upsells which you can choose to take out as well. No discount for cash or competitive deals.
Come collection day I was frustrated. I’d been advised that the car would be valeted, and the scuffs looked at and remedied (documented them on a map of the car as well!). This didn’t happen. Turns out because I’d arranged to collect the vehicle on a Monday they don’t do a final check over the weekend to make sure it’s ready for collection. So what should have been a relatively easy collection resulted in additional time being spent getting the vehicle in a more acceptable condition. I’m aware it’s a used car and there will be wear and tear but to not even clean the vehicle when I was told it would be just made me question other issues which had been raised. I was reluctant to accept the vehicle in the condition but they were very keen we left that day with it. A compromise was made but I was told this isn’t the first time this has been an issue with collections after the weekend.
The customer service was good Maya & Danny dealt with an issue that wasn’t their making, and I appreciated their help to come to a resolution.
Not sure FOW do love new car day as much as they claim or they’d have worked harder to make sure customers were satisfied when they left and the vehicle was ready without additional stress.

Reply from FOW Winsford
10/10 Service by Emily
I had sales rep Emily Eagles I believe - who managed to get my car traded in as a part exchange and me leaving with the car I wanted within 5 hours - the car being washed and serviced too. The customer service was top notch, I don't think anything was left out, and they went above and beyond to help me out, me being in Manchester for only a short time.
I'd recommend anyone doing a part exchange to bring the whole service history and purchase documents as it seems to help the staff out and speeds everything up - I was lucky I did this.
The test drive was disappointing for how restricted it was, but Emily was so knowledgeable about the functionality of the car it more than made up for it - I left far more informed about the car than I started, which ultimately is the best outcome of a test drive I feel.
I left paying about £17000 for a near new 2025 Renault Clio, with a 3 year warranty on almost all of the car.
I would use FOW Winsford next time, and I would recommend them to anyone in the area.

Reply from FOW Winsford
Great people to deal with
I recently purchased a car online unseen, from FOW and the whole experience was dealt with efficiently by Daiva Norkiene.
I would say she excelled in every way possible and found a way that I could receive my vehicle on the day arranged.
I was apprehensive as it is the first time I have bought a second hand car unseen, but it arrived as arranged on time, the driver was courteous and made sure everything was OK,.
On checking the vehicle it was exactly as advertised, I am very pleased and would buy a car again from the same people.
I hope you find this useful.

Reply from FOW Winsford
Sales executive Sienna was very helpful…
Sales executive Sienna was very helpful and took care of all the paperwork with ease. Good part exchange for my old car and the new car is brilliant, bit of a low battery warning which will be due to sitting up for a bit, expecting it to go soon, aftersales were right on after I emailed and very helpful. All in all a good experience.

Reply from FOW Winsford
Great customer service from Rebecca at…
Great customer service from Rebecca at FOW Manchester , I had a few issues during the purchase process of my new Mini , but she was extremely open and honest and provided a good overall interaction.

Reply from FOW Winsford

Reply from FOW Winsford
FOW well organised
FOW was organised, helpful and efficient, allowing us to find just the car that we wanted. In addition, the staff were all friendly and a pleasure to meet.

Reply from FOW Winsford
The charismatic salesman
The charismatic salesman, Mike was confident and helpful throughout the sales process. 👍 Thanks Mike and team

Reply from FOW Winsford
Your patience and understanding made it…
Your patience and understanding made it very easy, and I really appreciated Ruby, Lois and Liam for the absolute patience, support and commitment and dedication, and accuracy. I really appreciated the understanding when I was struggling with IT. They are great and hard working people. It was Pure professionalism. It was difficult but they made sure and did a fantastic job. I really, truly appreciated their time. Thank you. Thank you again and again. I have now received my car, and I am very happy with it. It’s extremely clean and what I expected. It’s in a beautiful perfect condition and I love it. Thanks. Take care and God bless
Kind Regards
Miriam Magezi

Reply from FOW Winsford
Very friendly people to deal with…
Very friendly people to deal with nothing was any trouble

Reply from FOW Winsford
Superb aftercare, fixed issues without question
Cannot recommend these guys highly enough.
We bought online, as is the norm now. All the paperwork was seamless, we received videos and photos, and updates along the way. Delivery was also great.
We then realised the next day that there was an issue with the AC.
FOW immediately helped book it into a garage near us, rather than have it sent back to them. They did diagnostic tests over two or three separate days and found it needed a new part. FOW paid for each of those tests immediately, but I was concerned that they wouldn't cover the fix as it was over £2k... but they did, without question.
Aimee was my point person throughout the aftercare and was fantastic from start to finish. She kept me aware of what was happening, when she'd paid the bills, and when the car was next booked in. I had emails and phone calls throughout, and felt thoroughly involved.
FOW will have paid upwards of £3k to repair the issue, and did so without question. It was fantastic, and to be honest, not what I was expecting.

Reply from FOW Winsford
Thank you FOW!
Sienna was very knowledgeable and helpful. She made the process of buying a new car and part exing our old car very straightforward. Thank you Sienna 😊

Reply from FOW Winsford
Pushy and security concerns
Here's a more polished and impactful version you could use:
Writing
Very pushy from the outset, asking for all of my personal details, finance plans and marketing information before I'd even had the chance to test drive the car.
The test drive itself lasted barely five minutes and I wasn't able to drive above 50 mph, so I didn't get a proper opportunity to assess the vehicle.
I also purchased an EV, but the MG app is still bound to the previous owner. Although I have started the unbinding process, it takes up to four days to complete and the previous owner can apparently cancel the request at any time.
What is particularly concerning is that, while the app remains linked to the previous owner, they can see the vehicle's location and have access to certain remote functions and dashboard controls. This should have been resolved before the vehicle was handed over and raises serious concerns about privacy and security.
If this is for a review or complaint to the dealership, I can also make it sound firmer while keeping it professional.
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