FOW Winsford Reviews 

12,395
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the staff for being helpful, friendly, knowledgeable, and professional, making the buying process pleasant and pressure-free. The overall service and user experience are frequently described as easy, straightforward, and efficient, with many appreciating the fast turnaround times and well-organized approach. However, some customers also noted issues with vehicle preparation, including poor interior valeting and unexpected mechanical problems or incomplete checks shortly after purchase. Additionally, a few people experienced delays and disorganization during vehicle collection, or faced challenges with communication and responsiveness from after-sales support regarding reported issues.

What people talk about most

Staff

Clients share positive opinions on staff, frequently describing them as friendly, helpful, and professional,... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

Customers consistently note ambiguous experiences with product, with some expressing satisfaction with their... See more

User experience

Customers had positive experiences with user experience, describing the process as smooth, straightforward,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many praising the efficient, friendly, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Rated 5 out of 5 stars

We found just the car we wanted a red Citroen Picasso, and, even though FOW Winsford in fifty miniutes from home, it worked out perfectly. The price was good, the mileage was low, it had a good servic... See more

Company replied

Rated 5 out of 5 stars

FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside... See more

Company replied

Rated 5 out of 5 stars

Salesman Harry was excellent but let down by other departments. Petrol flap fell off a mile from FOW. Low pressure tyre warning displayed on collection. Remote tailgate opening not working althoug... See more


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,395)

1,601 reviews in the last 12 months

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Rated 3 out of 5 stars

There was 2 large dents on the roof

There was 2 large dents on the roof, that took over 2 weeks to repair. The valet was awful. Then when I got the car home only 1 of the key cards works and there is some trim damaged on the car. I have contacted FOW, but as yet I have had no response

8 July 2026
Rated 5 out of 5 stars

Very easy and no hassle to buy a car

Very easy and no hassle to buy a car. Explains every detail and very polite

8 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a hassle-free experience and found our team helpful. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Very impressed with FOW

Very impressed with FOW, so efficient and well organised.
Special thanks to Ashley for sorting everything out for me.

9 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled you had a great experience with us. Big shoutout to Ashley for helping you out! 😊

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

FOW Winsford have been excellent

FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside the pics and video he took on the condition. Justin kept me informed of progress with delivery times etc. The portal for contract signature etc was really simple. We had the car delivered by transporter, the company FOW contract with to provide this service was also excellent. Based on my experience would highly recommend this company. Big thank you.

9 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad to hear you had a great experience with Justin and found everything easy. Your recommendation means a lot to us! Enjoy your new car! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Buying new car from FOW

Excellent service from start to finish lots of help and advice from the staff who helped us with buying our new car also gave us a fair price part exchange great company to deal with

7 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience with our team and found the perfect car. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Never again. Very disappointed with the overall…

Very disappointed with the overall experience of buying a car from FOW. I felt pressured to collect the car after completing the purchase even though I had paid for it in full. My old car was taken in part exchange and there was a slight delay (one day) in obtaining the log book V5C because I have a personal number plate. This meant I had to pay a further £500 retainer fee which I was told would be refunded after 3-5 days following receipt of the V5C, this actually took 9 days. In my opinion the after sales service was very poor. I have made telephone calls and sent e-mails but no-one has replied.

15 June 2026
Rated 5 out of 5 stars

Fantastic customer service from Lana

Fantastic customer service from Lana, she was incredibly helpful and kept in touch with me during the week to confirm details. Very friendly and personable, made the whole experience very calm and enjoyable. Really happy with the service and my lovely new Renault Captur

9 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome feedback! We're thrilled to hear that Lana made your experience so enjoyable. Enjoy your new Renault Captur! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Extremely disappointed

I've changed my review to one star after what has happened since I first gave my review. Three times I have asked for a call back today, after the car I purchased yesterday evening broke down this morning, and no one has called me back. I now have no vehicle to get to and from work and no one at FOW seems at all bothered about the issue with the vehicle I was sold, or assisting me with the situation I have been left in. The issue I raised hadn't even been documented correctly. Not impressed at all.

9 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the feedback! It's great to hear that our team was friendly and helped you out. Sorry for the hiccup with the documents, but I'm glad it was sorted while you were here. Enjoy your new car, and we hope to see you again!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great range of cars for us to look at but after sales customer service needs reviewing

Update...

Very disappointed to have to write this update. When I part exchanged my car I had a personal plate on it, I was told they will hold a £500 deposit until the new V5 arrived with them which I agreed to.
My V5 arrived and sent to FOW with a photo emailed to Lana , now this is when any car sales customer service proofs how good they are...
One email back confirming they had received the V5 , phoned a few days later and told the refund would take 3 to 5 days, left it a few days and emailed Lana no reply, emailed again no surprise no reply, phoned and told they will pass it onto a manager for a call back. Wait until I get home and phoned again as no calls.4 times cut off and once put on hold then cut off !!!!!
Now on hold again but not holding out much hope.
A garage is only as good as it's customer service and for me Fords of Winsford, they haven't gone any.....

Great range of cars for us to look at , great service from the reception staff to Lana who helped us in buying the car we wanted.

5 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled you found a car you love and had a great experience with Lana and the team. Enjoy your ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great experience

I've never bought from FOW before or from any large dealership before. I have to say the experience was very good. Price of the vehicle was fair and the level of service was very good. They were really busy while I was at the Trafford Park branch and they made sure I was given excellent, personalised service. I would buy from FOW again.

9 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience at FOW Winsford. Can't wait to see you again for your next purchase!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Good selection of cars at a good price

Ruby was very helpful and we didn't feel pressured in anyway. This was the first time we bought a car from Fords of Winsford but we would definitely use them again.

7 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear Ruby helped make your experience great. Can’t wait to see you again for your next car!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Fantastic buying experience

Fantastic buying experience. The car was as described and good value. Dee at the Manchester branch was very polite, professional and a pleasure to deal with, would definitely recommend buying a car from FOW Manchester.

7 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled you had a fantastic experience and that Dee took great care of you. We appreciate the recommendation and hope you enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Ryan cain (winsford) sorted my car for…

Ryan cain (winsford) sorted my car for me and did a brilliant job! Im over the moon with my new car

7 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review, Ebony! So glad to hear you're loving your new car! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Room for Improvement

We recently purchased a car from Fords of Winsford at Trafford Park, and overall we're happy with the experience.

From start to finish, Kerry handled every aspect of our purchase with complete professionalism, courtesy and enthusiasm. She made what was initially a very quick and straightforward sales process feel effortless, kept us informed throughout, and was a pleasure to deal with. She is a real asset to Fords of Winsford.

We bought the car on Thursday for collection at 10:30am the following Tuesday. Unfortunately, this didn't leave enough time for the vehicle to be fully prepared, which certainly wasn't Kerry's fault.

When we collected the car, there was still a dent in one of the doors that couldn't be repaired until the Dentman visited the following day. The valet also hadn't been completed to the standard we'd expected – the interior glass hadn't been cleaned and the 20-inch alloy wheels were still heavily covered in brake dust. We also didn't leave with the car until around 1:15pm.

Despite these issues, we still came away feeling satisfied with the overall deal, largely because of Kerry's outstanding customer service and positive attitude. Without her, our overall impression would probably have been quite different.

Fords of Winsford clearly sell a huge number of vehicles every month, but in our opinion they need to improve the final vehicle preparation process before handover. Get that right, and the customer experience would be excellent.

7 July 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great review! We're thrilled to hear that you had a positive experience with Kerry—she's a star! We appreciate your feedback about the vehicle preparation and will definitely look into improving that process. It’s awesome to know you’re happy with the overall deal despite the hiccups. Enjoy your new car!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

No details for collection

I wasn't informed details of the collection so waited along time. The man who then dealt with me was very good 👍

7 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear that you had a positive experience with our staff. We apologise for the lack of communication regarding the collection details and appreciate your patience. Your input helps us improve!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

This is the first time I have used FOW…

This is the first time I have used FOW the staff are very helpful Mr Geoff Rollins was very helpful explaining the way how FOW sells a car he helped me from start to finish we are a happy customer 🚗😊

6 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear that Geoff took great care of you. Enjoy your new ride! 🚗😊

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Easy and relaxed viewing of cars plenty…

Easy and relaxed viewing of cars plenty of staff about to help and answer any questions. No pressure from sales team to buy. All in all a pleasant experience.

6 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great feedback! We're glad you had a relaxed experience and found our staff helpful. It's awesome to hear there was no pressure from the sales team. We hope to see you again soon!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Hi absolutely love the vehicle.Just aftersale Nightmare

Hi absolutely love the vehicle.Just what we wanted..However trying to pay for it was an obstacle course.paperwork completed incorrectly.First time put HP on it and TIA which we informed her we had already sold !plus car shine additive which we considered but before we left her said do not require.Paperwork arrived digitally incorrect ..Rang I.mediately asked her to amend ..came next day exactly same .Rang asked for figure. Paid it..No receipt received. Went to
Collect on appointment .Like free for all people standing and sitting just leaving In frustration. Had not cleared computor from service. Car now requesting service in 72 days. Took out Warranty. Cannot access informatio or sign in.AN AFTERCARE DISASTER.PAID £549 for RAC Warrantywe have no paperwork and no receipt for car payment. Staff chase sale but once booked moving on to next buyer before finishing last Sale...Happy with car just hope we don't need to access Warranty.

4 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're thrilled to hear that you love the vehicle! However, we sincerely apologise for the challenges you faced with the paperwork and aftercare. Your experience is important to us, and we appreciate you bringing these issues to our attention. We’ll work on improving our processes to ensure a smoother experience in the future. If you need further assistance with your warranty or paperwork, please reach out to us directly.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Overall experience excellent

Luke was very helpful, polite and pleasant. Shame the car had not been valeted before pick up. Luke got that sorted for us as well. Overall experience is excellent.

6 July 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad Luke could help out and make your experience excellent. We appreciate your feedback!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

The whole process was made easy by the…

The whole process was made easy by the sales team. I did not feel pressured to buy or take up any of the warranty options offered. I received a fair price for my existing car and am very happy with my new car.

24 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear the sales team made everything easy for you. Enjoy your new car! 🚗✨

Many Thanks,
FOW Customer Service Team

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