Ford Insure Reviews 

1,830
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 146 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful staff and smooth service, noting that advisors always go above and beyond to provide clear guidance and professional support during every interaction. Many consumers also appreciate the competitive pricing options and the straightforward, hassle-free online application process that makes managing policies very easy. However, some customers also noted unexpected price increases upon annual policy renewal and experienced inconsistent communication from support agents when asking important questions. A few reviewers felt that these rising costs and occasional difficulties reaching knowledgeable representatives slightly impacted their overall satisfaction with the service.

What people talk about most

Staff

Consumers find staff to be positive, highlighting advisors who go above and beyond to help with insurance... See more

Service

Users describe positive interactions with service, praising the helpful and professional staff. Consumers... See more

Customer service

Customers had positive experiences with customer service, noting that representatives were very patient,... See more

Price

Customers consistently note positive experiences with price, highlighting competitive quotes and overall... See more

User experience

Reviewers highlight positive aspects of user experience, noting that the online process is quick,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy to get a Defacto 4* car insurance. Website is very clear and smooth to get through various steps. Online account access for documents is straightforward. While most big companies annoyingly... See more

Rated 5 out of 5 stars

Great service been aloyal customer for a few years , and can not fault the service sales great and all ways comes with wonderful help and advice. Fords a great company along with there cars, sales s... See more

Rated 5 out of 5 stars

I’ve recently been having car troubles and sorting things out with insurance companies are usually such a hassle, but over the last week I’ve had such a good experience with Ford Insure, every advis... See more

Rated 5 out of 5 stars

Had a total loss on my car recently, everything was dealt with very professionally, from the aftermath of the accident to the collection of my vehicle, any residual payment due back and the policy cha... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Insurance Agency

Written by the company

Great cover to get you on the road. Our cars feature many advanced systems and components, all built with pride, passion and expertise. The same applies to the expert care and cover that comes with Ford Insure comprehensive car insurance.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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4.6

All reviews

(1,830)

136 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Good Experience

It always has someone on the end of a phone - a brilliant plus
Its MY ACCOUNT web system is a bit of a faf however

23 July 2026
Rated 1 out of 5 stars

Very Disappointing Experience

Very Disappointing Experience – Poor Communication and Inconsistent Information

I rarely leave negative reviews, but after my family’s experience with Ford Insure (fordinsure.co.uk), I feel compelled to warn other customers to be extremely careful.

For years, we trusted the information provided by Ford Insure (fordinsure.co.uk) staff regarding our policies and named drivers. Unfortunately, we recently discovered that information given by different members of staff was inconsistent and, in some cases, completely contradictory.

When arranging a new policy, we were led to believe that my wife, daughter, son and I were all covered. Only when we contacted Ford Insure (fordinsure.co.uk) to update my son’s newly obtained full driving licence were we informed that neither my wife nor my son were actually listed on the policy.

This was a shocking discovery and could have resulted in a serious financial and legal problem for our family. We relied on the information provided by Ford Insure (fordinsure.co.uk) and had no reason to believe otherwise.

At the same time, my daughter has been dealing with a claim following an accident where another driver entered a roundabout and collided with her vehicle. The car was declared a total loss, yet the claim process has been slow and frustrating. We have been told that part of the settlement and the refund of the excess are being delayed while awaiting confirmation from the third party’s insurer.

What concerns me most is the lack of consistency, transparency and confidence in the advice provided. When customers receive different answers from different staff members, it becomes impossible to know what information can actually be trusted.

Insurance is built on trust. Customers need to know exactly who is covered, what is covered and where they stand. Sadly, that has not been our experience with Ford Insure (fordinsure.co.uk).

Following these events, we have decided to move our insurance elsewhere.

My advice to anyone considering Ford Insure (fordinsure.co.uk) is simple: get everything in writing, check your policy documents carefully, and never assume that information given over the phone is correct.

Based on our experience, I cannot recommend Ford Insure (fordinsure.co.uk) and would strongly advise prospective customers to exercise caution before taking out or renewing a policy.

27 May 2026
Unprompted review
Ford Insure logo

Reply from Ford Insure

Hello Ederson.
We're sorry to hear about your experience and appreciate you taking the time to share such detailed feedback.

We're particularly concerned to read your comments regarding the information provided about named drivers on the policy. We understand how worrying it must have been to discover that the cover in place did not match your understanding. We also appreciate your concerns about receiving inconsistent information from different members of staff, as we recognise how important it is that customers can trust the guidance they are given.

We're also sorry to hear about your daughter's claim experience. We understand that delays during the claims process can be frustrating, particularly following the loss of a vehicle, and appreciate the impact this uncertainty can have.

We'd like the opportunity to review both the policy and claim concerns you've raised. Please email us with full details of your concerns, along with the relevant policy number and claim reference number, and the best contact number for you to ReviewFeedbackSupport@admiralgroup.co.uk We'll ensure the relevant team reviews the matter, gets in touch where appropriate, and that your concerns are fully logged and investigated.

Thank you for bringing this to our attention, and we're sorry that your experience has left you feeling unable to recommend us. - Courtney

Rated 1 out of 5 stars

I had a no fault claim where someone…

I had a no fault claim where someone didnt put their handbreak on and their car smashed into my parked car. (A brand new car) it almost smashed into me and i was quite shaken and upset. Ford took an age on the phone and then insisted i speak to another company if i wanted help with the use of a hire car. (3 hours all in).

From here they left me to do all the chasing and only offered garages miles away from me and again left me to do all the liaising with garages and national / local hire car branches. I was in a state of shock and heightened stress and i simply was not looked after.

Following making me take my car to a city miles away they provided no updates at all on my car, its damage, intended repairs or estimated completion.

Ive been without my car for ages and i have no idea what is going on. I have been caused substantial distress by appalling customer service and poor cultures at ford insure.

Avoid this company

18 June 2026
Unprompted review
Ford Insure logo

Reply from Ford Insure

Hello Ben,

Thank you for taking the time to share your experience. I'm sorry to hear about the distress and frustration you've described following this incident, particularly given the circumstances of the accident and the impact the delays and lack of updates have had on you.

A formal complaint has already been registered to ensure your concerns are fully investigated. I've also added a copy of your review to the complaint file so that all of the points you've raised here are taken into consideration as part of the investigation.

In addition, I have requested a call back from the claims team so they can discuss the current position of your claim and address any outstanding concerns you may have.

Thank you,
Rach

Rated 1 out of 5 stars

AVOID

If I could provide this company with zero stars then I would. I purchased a car on HP through Ford trust (which I also t issues with) and thought it would be best to get Ford insurance too to keep everything in house if in the unfortunate circumstance of an accident, I needed quick simple support. What I received was the opposite. They sold my insurance claim to admiral law (check their reviews - you’ll get the idea). Ford had completely wiped their hands of me. I was involved in a hit and run car accident in February 2023, the other driver was at fault and the case is still ongoing. I’ve been more than fair and patient but I have been left with no resort but to go to the financial ombudsman. Sincerely disappointed, I loved my eco boost fiesta but since it self destructed shortly after the plan was paid off I have vowed I will never use or recommend Ford again. Their employees lack empathy, compassion, accountability, integrity and 3 years later I am still experiencing aggro. Pagans.

5 June 2026
Unprompted review
Ford Insure logo

Reply from Ford Insure

Hello Leah,

Thank you for taking the time to share your experience with us. I’m really sorry to hear how disappointed you’ve been with the support you’ve received following your accident, I can only imagine how frustrating it must feel for this to still be ongoing after such a long time.

We’d like to clarify that Admiral Law is a separate company to us. They specialise in legal services and personal injury claims, and while they work alongside us in certain cases, we don’t have access to their systems or files, and we aren’t trained legal professionals. As your claim involves a personal injury element, it is being handled directly by Admiral Law. They also have their own Trustpilot page should you wish to share feedback specifically about their service.

That said, we’re really sorry to hear that you’re also unhappy with how your claim has been handled from an insurance perspective. This is certainly not the experience we aim to provide. I have registered a complaint to ensure your concerns are fully reviewed and investigated.

If you would like us to request a call back from Admiral Law on your behalf, please can you send your full name and Admiral Law's reference number to the email address below.

Thank you,
Rach

ReviewFeedbackSupport@admiralgroup.co.uk

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