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Review summary

Created with AI, based on recent reviews

Considering 111 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their friendliness and helpfulness, often going above and beyond to assist passengers. The online booking process is consistently described as easy and convenient, and people appreciate the comfortable, clean, and modern buses, often noting the spacious seating and good WiFi. Many also highlight the punctuality of the service and the reasonable prices. However, some people were dissatisfied with the service, mentioning issues with bus delays, particularly on certain routes or during peak times. There were also occasional reports of unhelpful or unfriendly drivers, and some customers found the bus stops or connections inconvenient. A few people also felt that the buses drove too fast in certain areas, and some disabled passengers reported difficulties with accessibility.

What people talk about most

Service

Clients share ambiguous opinions on service. Many praise the comfort, cleanliness, and reliability of the... See more

Staff

Users describe positive interactions with staff, particularly highlighting the friendliness and helpfulness... See more

Location

Customers consistently note ambiguous experiences with location. While some praise the convenient choice of... See more

Booking process

People report positive experiences with the booking process. Many customers found the online booking system... See more

Delivery service

Consumers have mixed experiences with delivery services. While some praise timely notifications of delays,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

They set example how to deliver bus service. Friendly drivers, 5star customer service, non problems retrieving items left in the bus. Buses are well maintained and electric, with wifi and usb sockets... See more

Rated 5 out of 5 stars

Took ember to Glasgow and back with bike today. Driver on 8.40 bus explained so well that road was blocked by an accident and we all had to transfer to train at Stirling. Because he explained so well... See more

Rated 5 out of 5 stars

First coach journey for years, from Edinburgh (Corstorphine) to Perth, and it was a joy from booking online (so simple) to the journey itself (friendly driver, good seats, easy-to-connect-to wifi). T... See more

Rated 5 out of 5 stars

Perfect choice of locations in Montrose to board the bus to Dundee. Dropped off at Slessor Gardens and the driver was very helpful in explaining where we would get the return bus. Both buses were on... See more


Company details

  1. Bus and Coach Company
  2. Bus Company
  3. Taxi Service
  4. Transportation Service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

3.9

Great

TrustScore 4 out of 5

126 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 54% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Little disappointed

I am a huge fan of ember as I travel back and forth between Aberdeen and Inverness a lot. I can appreciate that Inverness is included and I can also understand bus journey times and other thing

Although the one issue that I had was when travelling with them and there was a storm happening and the bus was due to arrive at 1:30am which is fine, it was the only bus I could get that day but I politely asked the bus driver if he would drop me off in-between stops ( I am aware that if it is not on the list of areas where it should stop and that they can’t always do that) but I was told no very harshly and told “ it’s not that far, you can just walk” it was about 20 minutes of walking in pure rain, wind and as a teenage girl I felt very upset about the walk back as a city so late at night has many creeps het again this was the only bus I could get
The bus driver of this journey really upset me and made me walk instead of doing an act of kindness which another bus driver has done for me before which I appreciate. Although I would love if ember could inform these sorts of situations to their bus drivers so it doesn’t happen and the option of making my life safer is there. The fact of how quickly I was shut down while trying to talk to this bus driver wasn’t very nice as I was not allowed to expand on it

27 October 2025
Unprompted review
Ember logo

Reply from Ember

Hi Jessica - we're sorry to hear that you had an upsetting experience.

Storm Amy was a challenging day for any operator, and of course we always put safety as the first priority, which can include things like not stopping in unexpected places when weather conditions are difficult.

However, that should not be at the expense of high standards of customer service, and even a difficult decision should always be explained helpfully and constructively. Thank you for drawing this example to our attention - we'll look into it further and assess what follow-ups may be needed.

We hope that your next trips with Ember are much more positive, and to see you on board again soon.

Rated 5 out of 5 stars

Ember: Edinburgh to Glencoe

Traveled with ember from Edinburgh to Glencoe, Kerry was my wonderful driver, she went above and beyond to make my experience into one I would never forget.

If you are deciding between taking a bus into the highlands or a guided tour, let this be your sign. Take the Ember bus. Comfortable seating, almost private bus all to myself, and her kindness and generosity extended beyond. She allowed me to step out very quickly and take some photos at a scenic spot and made sure to give me heads up when the picturesque landscape was coming up.

All in all, for 19£ I will never forget Kerry and the ride I took in Ember this morning

18 October 2025
Unprompted review
Rated 5 out of 5 stars

I had a great experience with this…

I had a great experience with this company taking a night bus from Edinburgh airport to Aberdeen. The bus was new, clean and the driver was very helpful. It was also super easy to change a ticket to an earlier bus online for free, definitely recommend for people who need affordable and flexible night bus from/to Edinburgh airport from Aberdeen, Dundee etc.

16 October 2025
Unprompted review
Rated 5 out of 5 stars

Best option to travel between Edinburgh and Dundee

I'm currently travelling in an ember bus and actively looked online how to leave a good review for others to consider. I live in Dundee but work in Edinburgh and have to travel very often. I used the train and other buses in the past, and does not compare with ember:
-new buses with usb, c-usb and the pin plugs. Si I can charge my laptop and phone while working in the bus
-usually on time, but buses depend on traffic. Whoever if your bus is late you get a notification and an estimate new time
-website is just excellent. Easy to buy, easy to add your ticket to Google wallet, easy to find your tickets, easy to change it cancel your tickets.
-full refund if you cancel your ticket in advance
-easy to change your time or date in advance if your plans changes
-I got a couple of buses delayed, one due to a storm (I still was able to arrive home, while trains were cancelled) and the second time I experienced a delay they reimbursed the full cost of my bus when while I still used the ticket(I was 1 hour late)
-bus drivers are very friendly and professional. They help you change your ticket if your on an early bus and they have the capacity.

And finally, full electric so better for the environment.

Only con is it has quite a lot of stops between Edinburgh and Dundee and it takes a couple of hours compared to 75 minutes by train. Maybe they would consider to add some direct buses between Edinburgh and Dundee in the future.

16 October 2025
Unprompted review
Rated 5 out of 5 stars

Wow, best coach I've been on

Wow, best coach I've been on. I was sceptical how much of a difference the electric would make but wow! Not only is it a very smooth ride, but you can tell that the interior has been crafted with the customer in mind: comfortable seats, chargers, reclinings seats. And it was early!

15 October 2025
Unprompted review
Rated 5 out of 5 stars

Ember Bus Overturns my Horror of Coach Travel

Travelled by Ember for the first time this week on a trip to Dundee and back. It's been many years since I travelled by coach and I'm scarred by the memories but I with my concession card in hand I took my son's advice and tried Ember. It's very different to my past experiences. The bus was super comfy and spacious. It rolled along like a dream even though we were driving into Storm Amy and the drivers were super nice. Definitely recommend this service. Sadly they don't go between Glasgow and Edinburgh yet but I'm hopeful they will soon.

3 October 2025
Unprompted review
Rated 1 out of 5 stars

Slow and uncomfortable

Not a fan of this service at all. Whilst I’m sure Ember will be well satisfied at how packed the coaches are, as a traveler it’s a very tight squeeze.

It maybe wouldn’t be such a problem, but the seats recline an antisocial amount, and it feels incredibly claustrophobic.

Maybe a positive for some, but it also stops at about 20 stops I believe from Edinburgh to Aberdeen which means it’s very slow compared to other services.

Might be nice for some who have a short journey, or need a specific stop for convenience, but longer distance I’d choose something else.

28 September 2025
Unprompted review
Ember logo

Reply from Ember

Hi Chris - we're sorry to hear of this perspective. We do take care to ensure maximum leg-room on our coaches, and in fact we configure them to carry a lower passenger capacity than they are designed for in order to give each row more breathing space. As bus users ourselves, we know how important this is for comfort.

It's tricky to strike a balance in how many stops to serve - we appreciate that the end to end traveller is focussed on journey times, but at the same time we're providing really important connections to some local communities. On some of our routes, we're significantly faster than the alternatives, including the trains, while on others we choose to prioritise reaching a higher number of under-served towns and villages along the way. Thanks for the useful feedback - without this we'd have a less rounded view.

Rated 5 out of 5 stars

Ember Driver - Ryan - SO KIND

We were stuck on the A90 for about an hour and a half and the bus driver from Ember called Ryan let everyone who needed the toilet use it!! Very kind and so friendly - thought he deserved a good review!! Thank you again, meant so much to everyone!

26 August 2025
Unprompted review
Rated 5 out of 5 stars

Been travelling Scotlands mountains for…

Been travelling Scotlands mountains for years and at last a service that gets you to places there competitors don’t at earlier times.Came down earlier than anticipated from the mountains and wanted an earlier bus….no fee to change and zero hassle ❤️

23 August 2025
Unprompted review
Rated 5 out of 5 stars

Lovely Touch From Ember After Long Delays

Had the longest trip ever from Glasgow to Dundee due to no fault of Ember - severe congestion, roadworks. The poor driver even ran out of driving time so we had to wait for a replacement driver. Took over 3 hours. But know what Ember done - they emailed me to apologise for the severe delays and fully credited me the total ticket amount to use on my next booking, didn't even ask for it as was out with their control. Lovely touch and most of the other operators wouldn't have considered such a thing. I received the email before I got home!! Well done Ember!

15 August 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service on the E1…

Excellent customer service on the E1 route, the driver was friendly, helpful and went above and beyond to make sure he could collect passengers who were waiting at a stop that couldn’t be accessed due to a road closure. Our trip was significantly delayed but the information given by Ember and the customer service delivered by the driver were excellent.

8 August 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

I was informed timeously by text that our bus to Edinburgh would be delayed by approximately 6 minutes, which it was. This was not a problem.
Same again with our return journey, the delay being around 15 minutes. Given the volume of traffic entering and leaving Edinburgh delays were inevitable and no fault of Ember. I was therefore amazed and delighted to receive an email from Ember apologising for the delays and fully refunding me for both journeys! What great customer service.
The buses are very clean and comfortable with good wifi access. Also, the drivers on both journeys were both very professional and patient given the heavily conjested roads. I would highly recommend Ember.

6 August 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Travelled between Dundee and Edinburgh and it was brilliant! Seats were comfortable and USB seemed to be fast charging which was brilliant compared to other coaches and trains I've been on. Leg room and recline was excellent and adjustable head rests so you can have a sleep. Brilliant service and will definitely be using them in the future.

4 August 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant service

Brilliant service, will definitely use again! I recently took a trip with them from Glasgow to Inverarnan to do a section of the West Highland Way.

The online booking service was super easy and convenient, prices were also great.

On board service was great, the comfortable seats recline and came with plenty leg room, the driver was friendly and helpful too.

I'm not a regular bus user as I find it a bit too stressful not knowing whether bus is delayed and what to expect but Ember's website and services made the experience stress free!

3 August 2025
Unprompted review
Rated 1 out of 5 stars

Zero clear information about pre-booking

Absolutely horrible. We waited in the bus stop and driver just passed next to us without stopping. There's no clear information anywhere on the website that tickets are pre-booked - in fact, I found a mentioned after scrolling for ages through FAQ section, saying that buses stop even if there was no booking done - ruined mine and my mum's trip, who came down from the Netherlands. We had to book online another bus, which put us in a really uncomfortable position and made us loose a lot of money due to another arrangements we couldn't do anymore. Considering how many people not speaking English are visiting Fort William, it is ridiculous there's no clear information about it on the top of the website- furthermore, it is not inclusive for people who do not use Internet.

2 August 2025
Unprompted review
Ember logo

Reply from Ember

Hi - we're sorry to hear of your frustration on this occasion. Most of Ember's mid-route stops are pre-book only.

The big strength of this system is that it means we don't need to call into stops with no-one booked to get on or off, which can often involve pulling off the main road and holding up other passengers. This approach allows us to reach many more rural communities than many operators with a more traditional approach.

Our FAQs state the following:

You need to book online at least 10 minutes before for pre-booked stops, otherwise the bus will not call there. This covers most of our intermediate stops. If you're unable to book online you can call us on +44 (0)131 510 4007 and we'll ask the driver to stop there so you can buy on board.

We certainly appreciate that if you're initially unaware of this approach, it can be frustrating to have the bus miss your stop. If you'd like to email us at ride@ember.to, we'd be happy to add some credit to your account so that you can, if you wish, try Ember as intended in the future.

Please accept our apologies for any stress encountered on the day - this is something we always aim to avoid.

Rated 5 out of 5 stars

Excellent service from Ember

Excellent service from Ember. Modern spacious and comfortable bus. Friendly driver and so reliable. Prices are very good and service is head and shoulders above other bus companies.

31 July 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding customer service

The customer service was outstanding when I reported leaving a bag on a late night bus. They responded overnight to say the bag had been recovered and gave me options for its return. Within 12hrs the bag was back in my possession after being put on a bus for me to collect at a chosen location. The communication and efficiency from Ember was excellent!

27 July 2025
Unprompted review
Rated 5 out of 5 stars

Having prevoius problems with Ember '…

Having prevoius problems with Ember ' I would thoroughly recommend using them again ,
They helped me out after a difficult situation I was put in i could not predict or them at no fault of there's,
I certainly will be using them again for transport to get me to destination overnight from Aberdeen To Edinburgh Airport 😀 on time for my early morning check in special thanks to management who went out of there way to help a old man get to where there was no other transport available at that time ofnight

15 July 2025
Unprompted review
Rated 5 out of 5 stars

Honestly easily tops as best coach…

Honestly easily tops as best coach service in all of the UK as of now. Their bus drivers honestly are very friendly, the way you book for a ticket is actually really easy. And I like the fact that they operate a very good timetable for each of their services. What mainly makes them stand out easily is the fact that they are consistently expanding. Something of which most bus services aren't doing. Overall I would say the best coach service in the UK as of now as they are doing what the others aren't properly.

22 July 2025
Unprompted review

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