Rebecca and Co were very nice and helpful throughout our experience in the store at New Cross. We were taken through the bed machine test and patiently took through virtually all the mattress/... See more
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Rahima was excellent! She clearly explained the differences between mattresses and bed frames, and talked me through adjustable beds. The sleep match machine was very helpful too! Thank you
Edwina was super helpful and even helped keep our 3 year old entertained whilst we found a great mattress!
Laura in the store at New Cross was really helpful in choosing our mattress. We tried out lots of different mattresses having had our lying positions analysed in the sleep match monitor. We even got a... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
New Cross Gate Retail Park, SE14 5UQ, New Cross, United Kingdom
- 02045329248
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The delivery was on schedule
The delivery was on schedule, and the engineer was humble and responsible. My home was respected and it was finished on time. Both were courteous
Laura at New Cross is exceptional
We went to the London New Cross store and were met by Laura (LF27) who was friendly, knowledgeable and gave us exactly the right amount of space and information to make a decision on the mattress we wanted. We didn't feel at all pressured to buy there and then and actually came away and bought the mattress on the Dreams website which turned out to be about 15% cheaper than the in store price with an additional discount today. The sale itself was down to Laura though - her experience, knowledge and approach made us feel comfortable spending with the company. She is a master and the company is lucky to have her!
Exceptional experience with Dreams the…
Exceptional experience with Dreams the moment I walked into the store. Friendly and supportive customer service the man who served me I cannot remember his name went above and beyond for my satisfaction and his colleague a lovely lady made me a coffee and was a delight. The delivery was also prompt and the guys were super nice and carried the mattress up a flight of stairs for me with no hesitation! My dreams have certainly come true! I sleep like a baby!
The assistance from the staff that…
The assistance from the staff that attended to me made a whole lot of difference. She was very helpful and searched to find just what I needed and more.
From shop (Newcross) to delivery and…
From shop (Newcross) to delivery and the bed+mattress, altogether a very good experience. Thank you
+1 happy customer
+1 happy customer. The ordering and delivery process were easy and smooth. We are very happy with our new sofa! It looks beautiful and is easy to clean. I already used an opportunity to spill a glass of wine on it. I wiped it quickly and it didn't even leave a mark! The sofa stayed completely dry!
We've had the most amazing experience…
We've had the most amazing experience of choosing the matress at Dreams Store and now enjoying the one that is a perfect fit for our needs.
Special thank you to the delivery guys, who managed to bring our matress upstairs through the narrow staircases. Amazing delivery with very kind and polite team.
Lovely people, amazing bed!
Store staff were hugely helpful. Delivery staff were lovely - polite, friendly, took off their shoes. They set up my bed quickly, and took away the old one, and all the boxes.
I cannot tell you how much I love my new bed!
I have an energy-limiting illness, and have to spend a great deal of time in bed. Having an adjustable bed makes this much more comfortable for me.
Best investment ever!
Thank you!
It just makes my bedroom stand out
It just makes my bedroom stand out. Will soon upload a picture
Laura in the store at New Cross was…
Laura in the store at New Cross was really helpful in choosing our mattress. We tried out lots of different mattresses having had our lying positions analysed in the sleep match monitor. We even got a cup of tea. Delivery also was really efficiently and easily done. A really good experience.
I love the product I bought ❤️❤️❤️
The customer assistant really did…
The customer assistant really did explain all the products available very well to me that help me to make choice of what I want.
Great experience at the shop and with delivery
The experience at the shop was very enjoyable. We were given the advise and help we needed to pick the best bed for us. The delivery was fast and efficient. All and all, the experience was excellent
Excellent mattress shopping experience at Dreams New Cross
I recently visited the Dreams store in New Cross and had a fantastic experience. From the moment I walked in, the staff were welcoming and knowledgeable, especially Kai, who was incredibly helpful. He took the time to understand my needs and offered expert advice without any pressure, making the whole process enjoyable.
The store has an impressive selection of high-quality mattresses, with something to suit every preference, from memory foam to pocket sprung. What really set the experience apart was the innovative Sleepmatch system. After a quick assessment, it recommended the perfect mattresses for my partner's and my sleep profile, making it so much easier to choose.
Kai’s professionalism and the store’s outstanding service made this an experience worth sharing. I’m so happy with my purchase and would highly recommend the New Cross branch of Dreams to anyone in the market for a new mattress. A big thank you to Kai and the team for their excellent service!
Great to deal
Great to deal with in store, good Comms around delivery, great delivery and instal guys.
I have now bought three matrasses from…
I have now bought three matrasses from Dreams. They are all great value. …
The Service i received was excellent
The Service i received was excellent. Dream staff at New Cross, and those two who delivered my Bed were Excellent. I will definite recommend Dream Beds to my Friends, and Family.
Excellent quality metal bed
Excellent quality metal bed, delivered on time, assembled by the team who were polite and friendly.
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