We were greeted by Elaine who was really friendly and calm (not overpowering at all which sometimes sales assistants can be in my opinion). She ran the Sleepmatch diagnostic, offered us a drink and t... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
The service was excellent. Your agent Scott was knowledgeable and very helpful . A computerized bed enabled me to choose the most comfortable mattress.
Greeted by s very pleasant lady in shop who i can't remember her name, sorry, and she made sure we have picked the correct mattress for us, nothing was too much trouble. Gent was also very helpful in... See more
Very efficient service all round. The staff member who took our order guided us to exactly the mattress we wanted. He was friendly, polite and very helpful throughout our time in the Dreams showroom i... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 3 Valentine Road, LN6 7BH, Lincoln, United Kingdom
- 01522213509
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The mattress arrived at said day and…
The mattress arrived at said day and time,the men that delivered the mattress were very friendly and helpful.
Good experience
Received excellent information and help in making my choice from Scott.
Everything happened as it should.
From start to finish
From start to finish, an excellent experience. I am delighted with the Lynmouth mattress and have had good nights sleep since getting it. Thank you 😊
This was my personal first experience…
This was my personal first experience within a dreams shop the guy we were served by was so helpful, informative and kind and caring even towards my son who joined us in this experience to so am thankful to him for the extra kind care he showed towards him in getting him involved in our experience to and letting him try out the bed mattresses machine to. We found a mattress and had it delivered last month and all has been successful my back pain and neck pain has gone and I am sleeping far better then I have been doing on the old mattress we had. So big thank you to all from dreams muchly appreciated.
Great delivery service
Great delivery service. The guys who delivered our mattress, were polite and helpful.
Very professional. I would recommend Dreams
Great experience
Lads were here on time,gave me a call to let me know they were 30 minutes away. They were polite and put the bed up with no issues .took other mattress away. Great experience. Thank you
Brilliant customer service in store and…
Brilliant customer service in store and excellent delivery , the new bed is all I expected and more
Members of staff were helpful, polite and were genuinely interested in our needs.
Members of staff were helpful, polite and were genuinely interested in our needs. The inclusion of a Sleepmatch trial was interesting and informative. No hard sale just what we were there for.
Very very helpful
We were unsure as to whether to buy a mattress from Dreams in Lincoln and went to brouse and try out mattresses. At the beginning we were left alone to try out their stock. My wife said that she liked a very expensive mattress but Elaine suggested that we use their machine to configure what sort of mattress would be most suitable and we ended up having five to choose from that met our requirements. Ultimately we bought a very expensive one but at no point were we pushed into that. We were left alone to decide from a variety of mattresses with very different prices and some considerably cheaper than the one we chose. We were also given free coffee and some discounts when we purchased.
I would thoroughly recommend this shop and particularly Elaine who got the balance between knowing when to get involved and leaving us to discuss the purchase, absolutely right.
This experience is obviously not available on-line
Visited my local Dreams store
Visited my local Dreams store, not really knowing what I was looking for in a replacement mattress. The salesman - Christopher - was most helpful and explained the 'test bed' procedure to try and find the correct mattress for my weight/stature/sleeping position. After trying 5 different models, I made my choice. There was no pressure - it was my final decision and I am more than happy with that choice.
The payment and delivery procedures were duly explained and I happily took delivery of my new mattress a month later.
The delivery guys were excellent in their pre-delivery notifications and took away the old mattress and placed the new one in position. The whole process was easy and stress-free.
Would highly recommend.
Prompt service and polite friendly…Prompt and quick sevice
Prompt service and polite friendly delivery men. Only black mark is that the headboard was fitted upside down. correctly installed by myself. Happy with our new bed.
Great experience all round
Staff in the shop where great, they didn't pester. They made us aware they was available, asked a couple of questions and left us to look round and try out and talk about products. The delivery staff where also great, very helpful and courteous.
All I can say is I am very happy with…dreams
All I can say is I am very happy with dreams and recommend them to everyone
as they delivered my bed with great respect to the walls of thouse so not to damage anything
Our new look Dreams Bed Base
My experience with Dreams Beds was very straightforward.
We are very pleased with our new base and it looks great now we have all the bedding on it
The delivery was on time and the boys that built the base were very good.
Purchase of new mattress
Purchase of new mattress, sales lady in shop very informative, delivery date was issued, text msg day before delivery with time slot, delivery guys called 20 mins before arrival, both guys professional & went through paperwork on delivery, put mattress just inside front door, last of all mattress is very comfortable
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







