Diamonds Factory Reviews 

7,014
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 755 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stunning product quality, beautiful custom designs, and exceptionally helpful staff members who provide fantastic guidance throughout purchases. People really appreciate the clear communication, helpful size guides, and regular status updates provided during the creation process. However, some reviewers were not happy with the customer service, mentioning communication difficulties or unhelpful responses when seeking assistance. A few consumers also noted that specific items did not fully meet expectations or experienced unexpected issues after delivery. Some buyers felt disappointed when trying to resolve post-purchase inquiries or arrange necessary returns.

What people talk about most

Product

Customers report deep satisfaction with the product, highlighting gorgeous designs, exceptional sparkle, and... See more

Staff

People report positive experiences with staff, highlighting their warm, polite, and knowledgeable approach... See more

Service

Reviewers highlight positive aspects of service, noting excellent communication and frequent email updates... See more

Quality

Users describe positive interactions with quality, expressing high satisfaction and finding the pieces even... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. Some reviewers express immense... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more

Company replied

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more

Company replied

Rated 5 out of 5 stars

Great customer service. Kept me updated with frequent emails as production of the ring reached different stages. Arrived within the time frame they gave me. Very glad I came here for an engagement rin... See more

Company replied


Company details

  1. Jewelry Store
  2. Jewelry Designer
  3. Jewellery Manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 89% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(7,014)

723 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Used for both engagement rings and…

Used for both engagement rings and wedding bands. The Glasgow staff were excellent and fully supported us in making choices that worked for us rather than pushing products they wanted to sell. They were also very inclusive and demonstrated excellent customer service around LGBTQ+ making us feel very comfortable.

4 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Jennifer,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Glasgow team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Excellent support

Samantha and Ashley from Diamonds Factory Glasgow were excellent throughout in helping me choose the perfect engagement ring for my now fiance!

21 May 2026
Rated 5 out of 5 stars

Outstanding service and breathtaking…

Outstanding service and breathtaking quality!I cannot thank Diamonds Factory enough for their incredible support throughout the entire process of ordering an engagement ring. They were extremely kind, professional, and professional. Most importantly, they went above and beyond to accommodate an earlier delivery date so that the ring would arrive in time for my special occasion. The ring itself is of unique, exceptional quality and looks absolutely stunning. I highly recommend them with both hands!

5 June 2026
Unprompted review
Rated 5 out of 5 stars

Great experience!

Am really happy with my purchase as is my now fiancé. Love the amount you can change and taylor to your wants and price point. Fast delivery too. Overall great.

24 May 2026
Rated 1 out of 5 stars

Total lack of response to my query.

Total lack of response to my query.
Very disappointing!!!!

28 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Dear Dave,

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.



We apologise for this experience with response. We cam confirm a member of our team have now responded to help resolve you query.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

We visited the offices in Leeds and…

We visited the offices in Leeds and felt very welcome and felt no pressure in regards to sales… I was able to choose and design my ring and even though I was not able to really see how this may look once made… when my ring arrived 4 weeks later… just wow 🤩 it is more beautiful than I could imagine… 💍💍💍 thank you ☺️

31 May 2026
Rated 3 out of 5 stars

I paid more than the advertised price…

I paid more than the advertised price and when I contacted customer service they didn’t even respond, let alone give me back the difference.

30 May 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.


We’re sorry to hear that your experience and apologise for this frustration & disappointment.

The Diamonds Factory Team

Rated 4 out of 5 stars

Beautiful ring however the returns took…

Beautiful ring however the returns took a very long time and multiple of my chaser emails and messages were unanswered. I believe the returns wouldve taken even longer if not my multiple emails and messages via their website!

15 May 2026
Unprompted review
Rated 5 out of 5 stars

My go to diamonds

My second pair of earrings and they are absolutely stunning! This company is very reliable, you get updates every time there is progress with your order and they arrive perfectly packaged.

21 May 2026
Rated 5 out of 5 stars

Manchester Store

I was attended to by Aaisha in the Manchester store, who was extremely helpful and informative. Looking forward to receiving my purchase!

18 May 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look