We enjoyed our experience in DFS today Staff did not jump on you as soon as you entered the shop bu Wet let you wander to your heart's content. We eventually found a fabric sofa we wanted Then f... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
We recently bought two sofas and dealt with Mike, who was really helpful throughout. We weren’t too happy with the delivery charge initially, especially as we were already spending quite a lot, but... See more
Company replied
The customer service we received from Sham was first class, we had visited a few weeks prior and she remembered us which was so nice. The purchase was seamless and very smooth
We were looked after by Mike, not pushy at all and he knew his stuff. Nothing was an issue for him, we came into store ready to order a sofa we had previously decided on, it took us ages to decide as... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Valentine Road, Unit 5, LN6 7BH, Lincoln, United Kingdom
- 0333 999 9833
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
New 3 seat sofa.
We were looking for a new 3 seat sofa and after looking at several furniture stores found an ideal sofa in DFS. The lady who served me was very helpful but a bit too pushy on the updates. I was looking for 1 sofa but she kept asking if a should buy a second piece to get the pattern the same, even though I had said I did not need.
That said, I would definitely use the store again as they had a good range at competitive prices.
19 June 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
The young lady that served us was very…
The young lady that served us was very nice and helpful. She didn’t rush us.
15 June 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Our salesperson was very conscientious…
Our salesperson was very conscientious and attentive , explaining clearly and carefully all the necessary details involved in the purchase of our new sofa . Thanks Sham 😊
24 June 2026
Reply from DFS Furniture - Lincoln
Hello Anthony,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine A
DFS Customer Support
Excellent service from Little Josh
Excellent service from Little Josh, demonstrated the sofa bed. Explained everything we needed to know clearly and checked that we had understood. There was no pressure at all.
23 June 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
We chose our sofa with the help of tall…
We chose our sofa with the help of tall Josh he showed us samples of colours and textured fabrics and was patient while we discussed what would suit our room best he was plesent polite and talked us through all the options avaliable a credit to the company
21 June 2026
Reply from DFS Furniture - Lincoln
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
Good customer service from and very…
Good customer service from and very helpful with great product knowledge
21 June 2026
Reply from DFS Furniture - Lincoln
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
One of the nicest sales experiences ever
One of the nicest sales experiences we have ever had. Mike was personable, friendly, inclusive, funny, kind AND patient. We had a really great experience and cannot wait for our new sofa to arrive.
20 June 2026
Reply from DFS Furniture - Lincoln
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Great experience, friendly staff
We were not hassled in the DFS store. Employees were friendly but gave us space to look around. Very helpful once we wanted to ask some questions.
20 June 2026
Reply from DFS Furniture - Lincoln
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Lincoln
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Hi I have had a three setter and a two…
Hi I have had a three setter and a two setter and they are very good Thanks
12 June 2026
Reply from DFS Furniture - Lincoln
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Customer service excellence from DFS
Sham who took our sofa order was extremely friendly, helpful, and professional. She took us through all the questions we had with consummate ease and knowledge making the experience pleasant and stress free. Sham is a credit to DFS we hadn't bought furniture from a store for a while and thanks to Sham all was simply dealt with.
17 June 2026
Reply from DFS Furniture - Lincoln
Hello,
We are happy to hear that you enjoyed your visit to the DFS store and you experienced excellent customer service. Thank you for taking the time to write us a review, it is much appreciated!
Kind regards
Holly M
DFS Customer Support
Great saleman
10 June 2026
Reply from DFS Furniture - Lincoln
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Josh made the buying process feel very…
Josh made the buying process feel very premium, even though we were just buying a clearance sofa. Professional and calm.
17 June 2026
Reply from DFS Furniture - Lincoln
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Vanessa
DFS Customer Support
I what to give DFS sofe company a
I what to give DFS sofe company a
Top marks for what they have done
The Lincoln DFS store was very good
We did not have any problems with
DFS at all I wish we had gone to them
Before because we had a sofa and chair from furniture village in Lincoln in the past never again will I be going
To the store again but . DFS thank you So much for making it good 💯
3 March 2026
Unprompted review
Reply from DFS Furniture - Lincoln
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Lincoln
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Helpful and friendly staff
Shona was very friendly and helpful, was happy to spend time discussing design ideas and offer experience.
13 June 2026
Reply from DFS Furniture - Lincoln
Hello,
Thank you for sharing your positive feedback with us.
Kind regards
Holly M
DFS Customer Support
Fantastic Staff
Very friendly, polite, helpful and knowledgeable staff. A huge selection to choose from and great quality. Fantastic payment options too
13 June 2026
Reply from DFS Furniture - Lincoln
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Lincoln
Good Afternoon,
Thanks for the fabulous review, we really appreciate you taking the time to share with others!
Kind Regards,
Lorraine A
DFS Central Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.