Cult Beauty Reviews 

90,518
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(90,518)

12,424 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I had an issue with a previous order…

I had an issue with a previous order and gave one star for the way that my complaint was originally handled. Natalia stepped in and sorted the issue out quickly for me, which I was really grateful for. I have since ordered again without any issue, thanks

6 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 2 out of 5 stars

Expensive delivery charge and reward system is nothing

Cult Beauty delivery charge is gone extremely expensive for Ireland. Standard costs €10! Even with some of their products 15% or 20% off, the delivery cost brings the price back up. Thus, not really a sale. I have noticed that a few products that are marked higher than RRP. I have joined their loyalty system for years and I’m at the top but it feels like a kick in the teeth as there’s no perks to it anymore. It’s also ridiculous how you only get 14 days to spend your birthday credit, you spend all year spending the money to stay at the gold status but only get 14 days to use your birthday credit. I will not be ordering anymore until I see changes in the cost of delivery and pricing.

10 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

Rated 5 out of 5 stars

My go to!

Always great experience shopping with cult beauty. So much choice of brands and products I love. Never have to wait long for delivery. Cult beauty is my go to!

7 May 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great service

Great experience with Cult Beauty. The Kayali fragrance I ordered for my wife arrived quickly and was very well packaged. Everything was secure and arrived in perfect condition. Very happy with the service and would definitely order again.

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Customer Service experience after damaged advent calendar

£245 Advent calendar came damaged - splitting in the middle, folded corners, it was battered so I contacted customer service and agreed on a £5 “good will gesture” because I don’t want the hassle. Customer service then replies with asking for a trustpilot review before even sorting out my issue. I’m very disappointed. I liked Cult Beauty and this was my first time contacting customer service as I have not had a problem before and it’s been a disappointing experience.

10 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

Thank you for taking the time to leave a review.

We are truly sorry to hear about the condition of your advent calendar and the disappointing experience you've had with our customer service. We understand your frustration and would like to look into this further for you. We have sent you a message to your account to help resolve this matter.

Best Regards,
Natalia

Rated 1 out of 5 stars

I never recive my order and not refund…

I never recive my order and not refund back😒

2 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi Albert,

I understand your frustration regarding the unreceived order and lack of a refund. We are actively investigating this issue to find a resolution for you.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

There was a delay in the delivery…

There was a delay in the delivery however the communication from Cult Beauty and Evri was fantastic. Would not put me off using again 😊

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Ordered Monday had delivery upgraded to…

Ordered Monday had delivery upgraded to next day delivery excellent online retailer highly recommend

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great product,service and fast delivery

Great product,service and delivery at a great price. Will undoubtedly reorder through Cult Beauty

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Quick delivery and beautifully…

Quick delivery and beautifully packaged! Thank you!

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fast delivery

Product arrived much quicker than I thought as Cult Beauty upgraded my delivery which was a nice surprise.

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

All Good

Received what I bought - in rapid time! will use again. Not wearing myself, thus can not comment on actual product.

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Really disappointed with how Cult…

Really disappointed with how Cult Beauty have handled an issue with my advent calendar.

The calendar arrived with multiple items missing, with the missing products having a total value of £149. Despite the individual products being in stock and available to purchase, Cult Beauty offered me just £32 and expected me to return the entire calendar — leaving me at risk of losing the calendar altogether if it subsequently went out of stock.

I tried to resolve this directly with Cult Beauty and also raised a dispute with my card provider, but unfortunately the card provider sided with Cult Beauty.

I have therefore had no option but to take the matter to the Small Claims Court to try to recover the £149 value of the missing items.

I’m sharing this so other customers are aware of my experience. I expected a company of this size to resolve a straightforward issue where items I had paid for simply weren’t included in my order. Instead, I have had to take the matter further just to seek a fair resolution.

Order number 779870475

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

Rated 5 out of 5 stars

Perfect items.

Perfect items.
Packaged well.
Very fast delivery

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fast delivery and best offers

Fast delivery and best offers

8 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fantastic prices, clear delivery updates

Fantastic prices, clear delivery updates and fast delivery. Item was packaged well too! Thank you!

2 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Website said advent calendar would be…

Website said advent calendar would be dispatched within 24 hours didn’t arrive the following day contacted customer service they advised as it’s a seasonal item won’t be dispatched till end of September which is when all the calendars get shipped but knew that wasn’t the case as could see people online had ordered theirs and been delivered, then got dispatched later that day, was supposed to arrive today and have still not recieved or heard anything about when it’s going to be delivered.

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I sincerely apologize for the significant delay and confusion regarding your advent calendar order. We understand your frustration with the conflicting information and the unfulfilled delivery. We are actively investigating why this occurred and how to prevent similar issues in the future for our seasonal items.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Great product variety

Great product variety, excellent service, quick delivery

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Speedy delivery and the product as…

Speedy delivery and the product as described.

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 2 out of 5 stars

The item arrived and was as described…

The item arrived and was as described however, as a new customer a promotional offer was being ran which has yet to be honoured. I’ve spoken to multiple customer service agents and found that the issue was not escalated as promised and so, have been told to continue waiting. It’s now been over a month and there’s been no resolution so keep that in mind if you wish to make a secondary order based off of promotions.

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

Thank you for taking the time to leave a review.

I am very sorry to hear about the trouble you've experienced with your promotional offer and the lack of resolution. We understand your frustration and want to get this sorted for you. We have sent a message to your account to assist further.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look