Business Choice Direct Insurance Services Reviews 1,893

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, often highlighting specific individuals for their exceptional service. People frequently commend the excellent customer service, noting the ease of interactions and the personalized approach. The service provided is often described as brilliant, with consumers appreciating the efficiency and quick response times, making the overall experience smooth and stress-free. However, some customers expressed dissatisfaction with the pricing, finding it to be high or not competitive. A few other people also felt that the customer service was occasionally impersonal, frustrating, or that some staff members were primarily interested in making money, leading to a less positive experience.

What people talk about most

Staff

Customers consistently note positive experiences with staff. Reviewers frequently praise the team for being... See more

Customer service

People report positive experiences with customer service, highlighting the helpfulness, professionalism, and... See more

Service

Customers had positive experiences with service. Many reviewers praise the great service received,... See more

Response time

Reviewers highlight positive aspects of response time, with many praising the quick and instant replies... See more

Price

Reviewers mention ambiguous feedback about price. Some customers express satisfaction, highlighting... See more

Based on these reviews

Rated 5 out of 5 stars

I purchased a new van and swapped my insurance over but unfortunately after getting my new vehicle I had many issues with it and have had to return it. BCD we're excellent in changing my policy... See more

Company replied

Rated 5 out of 5 stars

Today i received a call from Aidan Davies, Senior Fleet Broker. He has been amazing. Easy to understand, answered all questions. Came back to me within hours with a quotation. Now in the process of fi... See more

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Rated 5 out of 5 stars

Brilliant service with a customer first approach. Truly appreciate all the interactions at every singe touch point. What’s app chat service is a great way to get the issues sorted and it helps on... See more

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Rated 5 out of 5 stars

Been with this company last couple of years for courier insurance. Evandro was great sorting out my renewal this year. By far the easiest people to deal with compared to other companies. Documents sen... See more

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Rated 5 out of 5 stars

First class customer service by Max I have switched my broker this year for my hire and awards and goods in transit insurance to BCD and Max got me the best quote even better than I was hopin... See more

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Rated 5 out of 5 stars

Abi at the cancellation team was very helpful, polite and kindly explained everything well. She was efficient with the process. It was great to insure the van with business choice direct. Unfortunatel... See more

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Rated 5 out of 5 stars

Had a slight issue with my breakdown/recovery. So came straight to BCD as they supplied the policy. They could not have been more helpful in resolving the situation, no excuses etc, just resolved the... See more

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Rated 5 out of 5 stars

I have been a customer with BCD for a good few years, always found them helpful, polite, and professional. Any issues (of which there very few) have always been swiftly dealt with, and when the time c... See more

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Rated 1 out of 5 stars

Dalian macmillan should be promoted to a manager, really professional. The other staff are only interested in making money and are very selective in who they are rude to and treat with different st... See more

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Rated 5 out of 5 stars

Abi was extremely professional and willing to help. She made the whole process smooth and fast, which is different from my other older experiences with BCD. So, definitely, it is important with who yo... See more

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Rated 5 out of 5 stars

Dont like auto chat and takes a long time to speak to a human Once through Mia was friendly znd proffesional and sorted out my new insurance very quickly. Staff at BCD are always very good and to... See more

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Rated 5 out of 5 stars

Took out car insurance through Business Choice Direct in July 2024. I had been off the road for 5 years and was being quoted up to my eyeballs on comparison websites, we’re talking £8,000 - £1... See more

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Rated 5 out of 5 stars

I needed to change my Car Insurance to include Hire and Reward. I spoke to Max and he was absolutely amazing from the start. He made the whole process so easy and smooth. I cannot recommend them highl... See more

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Rated 5 out of 5 stars

Absolutely excellent company to deal with ,,, I need hire and reward etc etc honest to god the chap made it so easy one phone call , all sorted instantly ! I got a great discount for paying the whole... See more

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Rated 5 out of 5 stars

I was contemplating not renewing my policy, I have been with Business Choice Direct for nearly a year. I spoke to several people working with the company, unfortunately I had no interest in... See more

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Rated 1 out of 5 stars

TOTALLY IMPERSONAL AND FRUSTRATING. TIME CONSUMING AND BASICALLY I AM DOING THE ADMIN AND THEN SUFFERING AN ADMIN CHARGE. BRING BACK THE GOOD OLD DAYS WHEN YOU MAKE A PHONE CALL TALK TO A TRAINED PERS... See more

Company replied

Rated 5 out of 5 stars

I have been dealing with Aidan, and now have Fleet insurance in place. He has made the process so easy, explained things clearly, answered any questions i had and contacted back when he said he would.... See more

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Rated 5 out of 5 stars

Where to start with this amazing company B.C.D. Dealt with a lad called Sam who went above and beyond to sort out my insurance for me and there customer service is threw the roof which I thrive on. I... See more

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Rated 5 out of 5 stars

Was transferred through to Danny to help with me and issue that needed a speedy solution. He was an absolute gentleman, friendly and professional. My issue was resolved in no time at all, fantastic se... See more

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Rated 5 out of 5 stars

Highly recommend them. Always professional and helpful. I have spoken to few people when I needed help never disappointed me. Thank you everyone at business choice direct insurance.

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Rated 1 out of 5 stars

Terrible experience, I bought a policy everything was smooth, but when I tried to take help from the support regarding the documentation, the customer support me was very rude. She wasn’t making sense... See more

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Rated 4 out of 5 stars

They don’t leave you on hold. They speak to you with an understanding I prefer the WhatsApp messaging as anytime of the day theirs always someone to hand to help. They’re knowledgeable and tell you ex... See more

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Rated 4 out of 5 stars

Staff that I dealt with were all very helpful. My enquiry, in this instance was a change of address and a set of renewal quotations. My only reason for not marking at the top level was the amount of t... See more

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Rated 1 out of 5 stars

I had Been with business choice direct for 10 years . I changed my self employment to a ltd company I was told that my insurance wouldn't swap the policy to my ltd comoany name and was told that the n... See more

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Rated 1 out of 5 stars

As an insurance broker and partner of CX and AnyVan, my experience has been extremely disappointing. I paid over £250 as an initial deposit in December 2025, followed by monthly p... See more

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Rated 5 out of 5 stars

Abi was extremely helpful and professional today. She explained everything clearly and made the whole process simple and stress-free. I really appreciate her support and excellent customer service. Th... See more

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Rated 5 out of 5 stars

2nd year with bcd been nothing but helpful, all staff are very clear when communicating. Cheapest quote i can get for business insurance anywhere.

Company replied

Rated 5 out of 5 stars

**5-Star Review for Motor Sales Broker** I recently had the pleasure of working with Anton Flood from Business Choice Direct, and I couldn't be happier with the experience. From start t... See more

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Rated 5 out of 5 stars

Honestly you'll find it hard to find a more professional and genuine insurance company, staff are really helpful. Great service and experience all round Thank you for your help and support

Company replied

Rated 5 out of 5 stars

I've been with these guys a few years now and they've always been fantastic at what they do. I recently purchased a new vehicle and needed to swap my insurance. They have gone above and beyond to hel... See more

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Rated 5 out of 5 stars

A big thank you to Annemie Bossert for helping me out with my renewal fantastic customer service and a what gem she is ! If I could give more than 5 stars I definitely would

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Rated 5 out of 5 stars

Best insurer I've been with. Competitive price on my van, competent customer service and the WhatsApp chat is brilliant for any issues/changes that need to be made without sitting on hold.

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Rated 5 out of 5 stars

Very straight forward with these lot. Any questions ive had they always replied instantly and got me the best deals. Will defiantly be using them going forward.

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Rated 5 out of 5 stars

Very understanding of my current illness. And came to a great solution to enable me to cancel my insurance I will be going back to these guys when I'm back at work 👍👌

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Rated 5 out of 5 stars

It makes life easier chatting on whatsapp and the response is very proffessional. One the best business insurance. Thank you Danny for your brilliant service

Company replied

Rated 5 out of 5 stars

BCD make insurance hassle-free for sure, plus there are actual people easily accessible to talk to for help. On renewal of my insurance, everyone I spoke to was very warm and helpful particularly Lian... See more

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Rated 5 out of 5 stars

I have been using Business Choice Direct for several years now and have always been satisfied with their service. On my most recent renewal, Jacob Livingston stood out for his excellent sup... See more

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Rated 5 out of 5 stars

This was my 1st time dealing with Charlotte and all i can say is WOW!! It's very rare to find the efficiency and customer service i received from Charlotte. What an absolute gem! Thanks for the great... See more

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Rated 5 out of 5 stars

These guys really go above and beyond for their customers there is no other insurance company like these. prices are low and their customer service is beyond expectations

Company replied

Rated 5 out of 5 stars

I've been using Business Choice Direct for 6 years now and I'm very satisfied, they're always prompt in their responses and helpful.

Company replied

Rated 5 out of 5 stars

Great service received from Kiele. Addressed my issues quickly and dealt with my frustration excellently. Credit and asset to the company.

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Rated 5 out of 5 stars

My experience with Business Choice Direct has been genuinely outstanding. The team is professional, knowledgeable, and very easy to communicate with. They took the time to understand my busines... See more

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Rated 5 out of 5 stars

Lianne Yates made it so nice and easy to get through the cancellation process. Answered all my questions very clearly. Really appreciate it!!

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Rated 5 out of 5 stars

Lianne was very very helpful and reassuring as to the next steps in the process. A genuine credit to the company with her knowledge and expertise. Thank you.

Company replied

Rated 5 out of 5 stars

Been with this company for about 7 years now, never had any issues and it’s a company that is easy to deal with, specially now that you can do most changes and adjustments to the policy through WhatsA... See more

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Rated 5 out of 5 stars

Very easy to use with WhatsApp. Very quick replies from my first query. Easy instructions. Straight to the proper links for my situation. Problem sorted in minutes. My thanks to abi for guiding me thr... See more

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Rated 5 out of 5 stars

I spoke to a young lady this afternoon i don't think i have ever spoken to somebody that was more helpful than this lady absolutely excellent service

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Rated 5 out of 5 stars

Changing vehicle on my policies using the WhatsApp service was hassle free and I was ready with it in-between my daily duties. Nice and friendly team

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Rated 5 out of 5 stars

Answered all my questions. Although I have to pay high insurance fees to be a courier dealing with the brokers is always professional and easy.

Company replied

Rated 5 out of 5 stars

I got a quote for a car insurance policy that was tailored to meet my needs, the agent was very helpful and I was very happy with the service I received.

Company replied


Company details

  1. Insurance Broker
  2. Auto Insurance Agency

Written by the company

Business Choice Direct are specialist Commercial Insurance Brokers with exclusive products focused on logistics drivers, tradesmen, as well as drivers with extensive claims or convictions associated with their Van or Car Insurance. 99% of our policies are taken over the phone, so call us or ask us to call you for a right cover for the best possible price.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 92% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

They are real scammers

They are real scammers. I bought a policy from them less than two weeks ago and cancel today. They are charging me £487 for cancellation paid 631 for deposit on the phone Call they said the cancellation charges will be £125 in total but they are charging me £487 and I spoke with one of their lady she said She can keep all the money because after two weeks they do not do refunds. Is this a joke? There is no Check n BALANCE for Insurance insurance companies.
Avoid them at all cost

16 April 2026
Unprompted review
Rated 5 out of 5 stars

I’m not very good with computers can do…

I’m not very good with computers can do basic stuff I had a problem getting documents on my portal great help from them thanks again

16 April 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Terence.

Thanks for the review.
I'm glad to hear that my colleague got you all sorted.
If you need anything else, you know where we are.

All the best
BCD

Rated 5 out of 5 stars

New van policy swap

I purchased a new van and swapped my insurance over but unfortunately after getting my new vehicle I had many issues with it and have had to return it.
BCD we're excellent in changing my policy over on both occasions and the staff members who assisted me were excellent and helped me throughout the process.
I have been a customer of BCD for a number of years now and have always found thrm great to deal with .

Thank you for your great service

Scott Dodsworth.

1 April 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

hi Scott.

Thank you for the great review!

I'm really happy to hear that my colleagues where helpful when you needed them.
Of course I will be passing your kind feedback across, and I know it will make their days.

All the best
BCD

Rated 5 out of 5 stars

Im so happy with that quick service

Im so happy with that quick service. They always ready to help. Got some issues speak with LIANNE. She helped me alot to sorted my issue. Highly recommended companies.
Thank you so much

27 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Mandeep.

Thank you for the great review.
I'm really happy to hear that Lianne was so helpful.

All the best
BCD

Rated 5 out of 5 stars

Great service received from Kiele

Great service received from Kiele. Addressed my issues quickly and dealt with my frustration excellently. Credit and asset to the company.

25 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Thank you for the great review.
I am really glad to hear that Kiele took such good care of you.
I will of course pass on your kind feedback and I know she will be happy to see it.

All the best
BCD

Rated 5 out of 5 stars

Well company

Well company

23 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Petru.

Thanks for the review.
I'm glad to hear we were helpful.

All the best
BCD

Rated 5 out of 5 stars

Abi helped me change the vehicle…

Abi helped me change the vehicle registration number on the policy from standard to private relatively quickly

23 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Agnese.

Thank you for the great review.
I'm very glad Abi was so helpful.
I will of course pass on your kind feedback

All the best
BCD

Rated 5 out of 5 stars

Record time

Big thanks to Danny! She provided excellent support.Professional,fast and very helpful!

20 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Ranjeet.

Thanks for the great review.
I am glad to hear that Danny looked after you so well, I will of course pass on your kind feedback

All the best
BCD

Rated 5 out of 5 stars

Highly recommend them

Highly recommend them. Always professional and helpful. I have spoken to few people when I needed help never disappointed me. Thank you everyone at business choice direct insurance.

19 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Harpreet.

Thanks for the great review.
I'm really happy to hear that my colleagues have been so helpful.

All the best
BCD

Rated 5 out of 5 stars

Excellent communications from Rosie

Excellent communications from Rosie, could not help enough, great experience from start to finish!

13 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi John.

Thanks for the great review.
I'm really happy to hear that Rosie was so helpful.
I will of course pass on your kind feedback

All the best
BCD

Rated 5 out of 5 stars

Great sarvices

13 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Sukhvir.

Thanks for the great review.
I'm glad to hear you received such good service.

All the best
BCD

Rated 4 out of 5 stars

They don’t leave you on hold

They don’t leave you on hold. They speak to you with an understanding I prefer the WhatsApp messaging as anytime of the day theirs always someone to hand to help. They’re knowledgeable and tell you exactly what to do next or what they have done for you. I rate them very well.

13 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

HI Russ.

Thanks for the review.

My colleagues in the service team do their best to look after all our clients, and I'm very glad you had a great experience.

All the best
BCD

Rated 1 out of 5 stars

Expensive!

Renewal quote from BCD over £1300 then used comparison website and got nearly 10 prices less than that - best price £950.

1 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

hi Shug.

Thank you for taking the time to leave a review.

I am sorry to hear that you are unhappy with your renewal price.
£950 is a very good renewal price, please ensure that you speak to the insurer or broker over the phone before you take out the cover, just to be sure that the cover offered is correct for your needs.

All the best
BCD

Rated 5 out of 5 stars

Staff are great

2 March 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Paul.

I'm happy to hear you found my colleagues helpful.

All the best
BCD

Rated 1 out of 5 stars

The worst dont include full insurance…

The worst dont include full insurance or disclose all vital details BEWARE!!! Also trust pilot is totally easy to manipulate dont buy with these crooks

3 March 2025
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

Hi Alex.

I am sorry to hear that you've been having trouble with your cover.
So I can look into this, can you please send an email to Contactus@businesschoicedirect.co.uk with what details you need to know, and we can get this sorted for you.

Kind regards
BCD

Rated 1 out of 5 stars

If you are a courier DO NOT USE

As an insurance broker and partner of CX and AnyVan, my experience has been extremely disappointing.

I paid over £250 as an initial deposit in December 2025, followed by monthly payments. In the first week of February, I requested cancellation as I no longer had the van insured and had sourced a more competitive quote elsewhere. I also hold Public Liability and GIT policies with you.

In just 6–7 weeks of cover, I have paid in excess of £600. While I understand cancellation fees may apply, being charged over £300 for such a short period of cover is excessive and disproportionate.

I was informed that these terms were explained during the initial phone call, which I strongly dispute.

The cancellation figures quoted to me changed multiple times £260, then £300, then £154, and then back up to £304. I requested a full written breakdown and was advised this included:
• £70 admin fee
• £80 direct debit fee
• Additional insurer charges and premium adjustments

As an FCA-regulated broker, transparency and fair treatment of customers should be fundamental. This experience does not reflect that standard.

I believe commission partners such as AnyVan and CX should be aware of how couriers are being treated, particularly given many drivers rely on these partnerships for insurance arrangements. I was also told that if I cancelled, “they would be informed,” which felt inappropriate and unprofessional.

I will be escalating this formally and requesting call recordings for clarity. I will also be submitting a complaint through the appropriate regulatory channels if this matter is not resolved fairly.

Couriers deserve transparency, consistency, and fair treatment.

27 February 2026
Unprompted review
Business Choice Direct Insurance Services logo

Reply from Business Choice Direct Insurance Services

HI Waqar.

Thank you for taking the time to leave a review.

I am sorry to hear that you are unhappy with the cost to cancel your policies.
I have passed on your review to the management of the cancellation team, I've also sent a request to you for some more information so we can locate your file. Once we receive this back we will be in contact with you directly.

Kind regards
BCD

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