Björn Borg Reviews 2,663

TrustScore 4.5 out of 5

4.6

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See what reviewers are saying

Rated 5 out of 5 stars

Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more

Rated 4 out of 5 stars

This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more

Company replied

Rated 4 out of 5 stars

Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I... See more

Company replied

Rated 5 out of 5 stars

We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more

Company details

  1. Activewear Store

Information provided by various external sources

Björn Borg is an international sports fashion brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

3K reviews

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1-star

Replied to 95% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

I recently purchased a product and am…

I recently purchased a product and am having some issues with the return. I checked for help on their website but found no answer. I then proceeded to conttact them through the link om their website. I got no reply after a week. I then sent another mail, and it has now been three business days since my second attempt of contacting them without any reply. I have recieved 0 help and therefore am unable to complete the return.

18 March 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Anton,

I'm so sorry for this inconvenience. Please send me an email to customerservice@bjornborg.com and I will help you further with your return. 🙏

Kindest regards, Lina at Björn Borg

Rated 1 out of 5 stars

Order did not arrive

Order did not arrive

24 February 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

Thank you for getting in touch. I can see we have assisted you via our customer service email.

Kind regards, Lina at Björn Borg

Rated 1 out of 5 stars

No delivery, no response

Ordered a pair of shoes on 3rd Jan, still not received delivery. The contact form on their website is not working, so tried emailing but so far no response. Not terribly promising I have to say.

21 January 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

I am truly sorry to hear that you have not received your order yet! :(
I have contacted you from our customer service email and will help you further.

/ Lina at Björn Borg

Rated 1 out of 5 stars

Bjorn Borg… hole in Cruch!

Not at all happy with Bjorn Borg underwear. They always seem to get holes in the cruch area on or around the seem. This has happened with all my Bjorn Bjorg underwear and reading the reviews already sent. This now seems to be the norm. Not good quality and expensive for what they are!

8 December 2024
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Lee,

Sorry for these issues with your boxers!😥

We have listened to feedback & made changes to alleviate this particular problem and improved the construction of our boxer models - Premium Cotton Stretch boxers and the new Cotton Stretch boxers. The panel in the crotch is sewn in a new way to avoid wear and tear problems like these🙏

If you have shopped with us at bjornborg.com, please send a picture of your defective boxers and your order number and I will help you further.

Kindest regards, Madelene at Björn Borg.

Rated 4 out of 5 stars

Good Comeback

This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility. No follow up. Too hard. Gave up. "

Second time around they sorted this out efficiently and politely so good come back and appreciated.

28 October 2024
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

We are truly sorry to see that you received the wrong product, unfortunately, it was wrongly packed in our production. =( I see we have solved your case.

Kind regards, Lina at Björn Borg.

Rated 5 out of 5 stars

Definitely recommend 👌

Thank you to Lina, she assisted me in the process. This is the best customer service I've had in a long time. Thank you I know I can shop with peace of mind with Björn Borg.

I would definitely recommend 👌 👍 ☺️.

23 October 2024
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Sean,

Thanks for the feedback! I´m sorry to hear this about the products 😥️

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better🙏️

Please send me a picture of the product issues as you described to customerservice@bjornborg.com

Kindest regards, Lina at Björn Borg

Rated 1 out of 5 stars

No transparency on customs clearance fee

Very disappointed regarding the lack of upfront transparency regarding shipping costs. My order total exceeded the free delivery price but as it was an international shipment their shipper charged over 15% of the total order value as a "customs clearance service fee". This is absolutely something that Bjorn Borg can assess and add to the international order process to allow me to assess the value for a purchase.

9 October 2024
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Jeremy,

I'm sorry that it was unclear about shipping costs when you shopped with us. We send the orders from our warehouse in Sweden and unfortunately cannot control the extra customs costs that are added when the package is sent outside the EU. I am sorry for this.

You can also read about Delivery in our FAQ on site.

Kindest regards, Madelene

Rated 1 out of 5 stars

Poor quality swimming costume

I gave my boyfriend a black swimming costume from this brand a few months ago for his birthday. Worn it for the first time last week at a friends pool. The Borg logo on the side of the swimming costume has faded completely after just one use and the whole side of the swimming costume has been stained. I haven't seen anything of worse quality.

17 August 2024
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Muni,

Thanks for the feedback! I´m sorry to hear this about the products 😥️

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better🙏️

Please send me a picture of the product issues as you described to customerservice@bjornborg.com

Kindest regards, Madelene at Björn Borg

Rated 5 out of 5 stars

Great

Great, no problems. Trainers are very stylish and comfortable. Definitely recommend.

18 July 2024
Unprompted review
Rated 5 out of 5 stars

Very good experience both product wise…

Very good experience both product wise and customer service. Love their loyalty programme too.

Product wise, think all their lines including underwear, casual and sport are great . The quality is good and it looks fantastic ! It's one of those items where the same size you normally order fits which is great 👍 I wish you could include more two in one running shorts as currently seen only one option on the website.

10 May 2024
Unprompted review
Rated 5 out of 5 stars

Overall great experience

Great shipping options, the product arrived very quickly and in good condition.

the ordering process was very smooth and the article was as described with good fitting.

5 March 2024
Unprompted review

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