Björn Borg Reviews 2,664

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more

Rated 4 out of 5 stars

This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more

Company replied

Rated 4 out of 5 stars

Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I... See more

Company replied

Rated 5 out of 5 stars

We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more

Company details

  1. Activewear Store

Information provided by various external sources

Björn Borg is an international sports fashion brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

3K reviews

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Replied to 95% of negative reviews

Typically replies within 24 hours

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Rated 2 out of 5 stars

Not that impressed to be honest poor…

Not that impressed to be honest poor quality performance boxers they role up every minute they offer no support if anything I would want a refund they are so overrated for what they are! I expected better..

15 March 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

I'm so sorry for this inconvenience with your boxers.

Please send an email to customerservice@bjornborg.com with a picture of the product issues as you described, also clearly showing our logo and we'll help you further with your claim.

I’ll be awaiting a picture from you, speak soon!

Rated 2 out of 5 stars

Not what they used to be

I've had enough with Björn Borg's underwear, unfortunately. Love the designs, but as other reviewers have said the quality is nowhere near what it used to be - most pairs now only last a few months before ending up with a hole either in the crotch or near the waistband. I would expect much greater durability for the price.

11 March 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Nick,

thank you for this feedback!

I am happy to let you know that our production department is making tests, trying out changes in measurements and looking into the size grading of our products.
One change that can help alleviate this particular problem has been the construction of our Shorts in our Premium Cotton Stretch - boxer which has been slightly differentiated from earlier. A new panel with reinforced fabric is added to avoid wear and tear problems like these.

All the best, Madelene at Björn Borg

Rated 1 out of 5 stars

Never trust this company

Never trust this company. They deduct your money but never deliver the packet. I never received a tracking number from the start and now , they just advise that the "parcel successfully delivered to your address"
oki so who signed , as I did not.
Spend your money somewhere else

25 January 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Sisse,

I am sorry to hear that you have not received your order =( I have contacted you from our customerservice@bjornborg.com email with a solution.

Kindest regards, Lina at Björn Borg

Rated 1 out of 5 stars

Quality is not what it used to be

Have bought Bjorn Borg underwear for nearly 10 years now - the quality is simply not what it used to be.

Underwear would last 2 years previously, now after 6-12 months every single pair will have a hole in the crotch, or worn elastic.

I'm sad to say I'm going to begin looking elsewhere - a shame since I really love their designs!

The cost for the quality delivered is simply not worth it anymore.

1 February 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

I'm so sorry for this inconvenience with your boxers!

Please email a picture of the products issues as you described, also clearly showing our logo to customerservice@bjornborg.com.

I’ll be awaiting a picture from you, speak soon!

Rated 3 out of 5 stars

Bjorn boxers used to be higher quality

Bjorn boxers used to be higher quality. They changed the materials, the elastic and where they are made. Ordered some recently and some of the stitching is falling apart. Really?? these things are not cheap. I’m sure that doesn’t happen all the time and was a one-off, but quality control is important.

Update - After writing this review, Bjorn responded right away and arranged for a new product. Great customer service!!!

10 November 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Jamy,

Thank you for your feedback!

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please email a picture of the products issues as you described, also clearly showing our logo and we'll take it from there.
Please send your email to customerservice@bjornborg.com.

/ Lina at Björn Borg

Rated 1 out of 5 stars

This complaint is agaist the brand…

This complaint is agaist the brand quality.

After many years of wearing BB shorts, with okay quality, it's absolutely over now.

Bought half a year ago 3X3 box, and again just over a few months ago.
All quality have completely disappeared, out of the 18 pairs there are 3 left, and they are in poor condition.
The thread, yes, because there is only one, holding elastic and trousers together, breaks without any kind of hard impact, the stitching in the trousers itself breaks too, everything falls apart. The fabric itself, and also the elastic, have become wildly thin, but do not have time to fall apart before the stitches in the trousers have fallen apart.

Do yourselves a favor, save the expensively paid money, and buy another product, Bjorn Borg boxer shorts are worthless!!!

12 July 2022
Unprompted review
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Reply from Björn Borg

Hi Lars,

thank you for your feedback!

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please email a picture of the products issues as you described, also clearly showing our logo and we'll take it from there.
Please send your email to customerservice@bjornborg.com.

Kindest regars, Madelene at Björn Borg

Rated 1 out of 5 stars

Worst underwear in ever worn

Altogether I have purchased 14 boxer shirt underwear from Bjorn Borg and I’m lucky if I have 5 left. Purchased 6 in October ‘21 and 8 in April ‘22.

I have had to throw out numerous pairs as they all split at the crotch seam. At around €10 per boxer you would expect them to last. Cheap supermarket boxers have lasted me years but these I didn’t even get 6 months out of before you could see how worn and frayed they were at the crotch seam.

Will never buy them again. CK, Ralph Lauren & Tommy Hilfiger ones are much more durable.

7 September 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Jack,

I'm sorry for this inconvenience.

Please email to customerservice@bjornborg.com a picture of the product issues as you described, also clearly showing our logo. And please send your order number from us or a receipt from the store you have shopped from, and we'll take it from there.

Kindest regards, Lina at Bjorn Borg

Rated 1 out of 5 stars

Almost in every boxer comes holes after…

Almost in every boxer comes holes after a few months, no more Bjorn borg for me!

18 June 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Heinz,

I'm sorry for this inconvenience.

Please email to customerservice@bjornborg.com a picture of the product issues as you described, also clearly showing our logo. And please send your order number from us or a receipt from the store you have shopped from, and we'll take it from there.

Kindest regards, Lina at Bjorn Borg

Rated 1 out of 5 stars

There size guide was wrong

There size guide was wrong.

I bought men underwear and it said XS is a 30 waist, I event emailed them and they said I am a 30 waist. It was too tight on me, does not work for a 30 waist. They refunded me as a one time courtesy because I can not return it.

13 March 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Rohan,
Thanks for sharing your feedback.
I hope your next order will be right instead =)
Kindest regards, Madelene at Björn Borg

Rated 2 out of 5 stars

I love the boxer shorts just that the…

I love the boxer shorts just that the delivery times are extremely long (I have order a kitchen from Germany with short delivery time )As they come from Sweden. i would not order from there website.buy from a UK retailer .

12 August 2021
Unprompted review
Rated 1 out of 5 stars

Very bad quality!

Don't buy Bjorn Borg!

Bjorn Borg sneakers (tennisshoes) are made of low grade immitation leather, that makes your feet sweat like crazy.

What quality brand uses this worthless crap.

Very dissapointed.

Bjorn Borg is clearly not a quality brand, but a cheap brand that only wants to make money.

Spread the word.

2 August 2021
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi there Mike,

I’m happy to hear from you!

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please email a picture of the products issues as you described, also clearly showing our logo and a proof of purchase, and we'll take it from there.

Email: customerservice@bjornborg.com

I’ll be awaiting a picture from you, speak soon!¨
Kindest regards, Madelene

Rated 3 out of 5 stars

The Pants

I purchased some holiday pants that I was 'head over heals' for almost 2 months ago. 'I've been waiting for you' for 'so long' but I still have not recieved them.

I've contacted customer service twice and was told the problem lies with DHL and there was clearly nothing they could do. I guess that's 'the name of the game'

I've ordered from other companies from locations in France, Germany and Belgium (hell, even china) and had no issues whatsoever. Whatever the issue is with DHL, I didn't buy from them. They are Björn Borgs chosen delivery method and Björn Borg customers shouldn't be expected to 'take a chance' on them or suffer because of that. Especially when you're paying a lot of 'money money money'. Find another way to 'gimmie gimmie gimmie' my pants.

'S.O.S.' I fly out tomorrow and stll no holiday pants! I'll never order directly from Borg again. I'd even consider getting some slightly worse, more itchy pants from somewhere else in the future.

I feel like this has been going 'On and On and On' and I've had enough.

It's a 'tragedy'.

24 July 2021
Unprompted review
Björn Borg logo

Reply from Björn Borg

Mamma mia!! This is not good at all =(

I have sent an email to you from our customer service email.

Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Since there was no material description…

Since there was no material description on the website, I believed I was ordering something made of cotton but it is not the case.

5 June 2021
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Rakesh,

thank you for your feedback. We are happy to help you with a return of your order due to lack of product information from our side.

Please send me an email to customerservice@bjornborg.com and I will take it further.

Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Order still in Customs 7 weeks on

I placed an order on 04/04 which was created by DHL on 06/04 & received by them on 13/04. Now I know that they state on their website that orders will take longer, however my order has been “on hold” in customs since then according to DHL. I have had communication from Bjorn Borg saying be patient!! A week ago I had an email stating that they had contacted DHL to see what’s happening & I would be contacted when they had received an answer, but no update yet. I have stated that I will not buy again from Bjorn Borg, to which their answer was to give me a £15.00 voucher... I was also told that my shipment had arrived in the uk on 11/05!

No real answers or action from Bjorn Borg so I have resulted to a bad review on Trustpilot, maybe this will move things along

24 May 2021
Unprompted review
Rated 5 out of 5 stars

Always Quality

Honestly never buy anything else other than Björn Borg underwear. Quality is always good and the fit is perfect for me.

17 April 2021
Unprompted review

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