Becauseofalice Reviews 

2,988
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 749 reviews, reviewers overwhelmingly had a great experience with this company, often sharing wonderful stories about their positive interactions with the support team. Consumers frequently praise the helpful staff for providing exceptionally fast responses, friendly communication, and practical solutions when successfully resolving unexpected order delivery and shipping problems. However, some customers also noted that certain garments unfortunately arrived with minor fabric defects, unexpected creases, or noticeable quality flaws that required prompt assistance. A small group of people additionally experienced occasional technical difficulties using the online returns portal or finding the correct clothing sizing for their purchases.

What people talk about most

Customer service

Clients share positive opinions on customer service, frequently praising quick response times and friendly... See more

Staff

People report positive experiences with staff, highlighting quick turnaround times and professional support... See more

Product

Reviewers express mixed feelings about the products, with some consumers praising the gorgeous pieces,... See more

Response time

Reviewers highlight positive aspects of response time, expressing great satisfaction with the extremely... See more

Order

Consumers find order experiences to be mixed, as some reviewers praise the high quality garments and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and wi... See more

Rated 5 out of 5 stars

Just spoke to Lucy on customer service, excellent!! Came back straight away so 5 stars … However, I’m still waiting for a refund after 8 weeks …. Hopefully a blip as I love your products !

Rated 5 out of 5 stars

I have just had the best customer experience with BOA. I ordered a dress that I would like to use as my wedding dress and even though the dress is beautiful and I love how it looks on me, it had a sma... See more

Rated 5 out of 5 stars

Parcel arrived promptly and products were just as described. One of my items I love but the other didn’t suit me so I wanted to send it back. When I couldn’t get the returns portal to work, I emailed... See more



Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.4

All reviews

(2,988)

745 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

DO NOT SHOP HERE!

DO NOT SHOP HERE!! Terrible customer service. Have not received a refund for an item I had returned and have been ignored via email for over 2 months. I never leave bad reviews but I am in shock of how poor the situation has been handled

9 September 2026
Unprompted review
Rated 1 out of 5 stars

Will never order from again

Returned an item in exactly the same condition as I received it. Tried on after a shower and found too big. BOA deducted £16!! Will never order from them again

16 October 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service

Very disappointing experience! The quality of the clothing is poor, and the return process is unclear and confusing. The 14-day return window wasn't clearly communicated, and I had no idea returns had to be arranged through a separate website. For the prices they charge, I expected much better quality and customer service. Won't be ordering again! Also don't trust the bots - Lucy is the most unhelpful person I've ever had to deal with lol

16 October 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Great customer service. I had a problem with an item I was looking for. And Lucy from customer services helped me out in sourcing it and sorting a problem with the older order. She was very responsive and went out of her way to get me information from logistics. I would highly recommend this brand for not only their great pieces but also for after sales people in their organization.

15 October 2026
Unprompted review
Rated 5 out of 5 stars

My delivery was delayed after paying…

My delivery was delayed after paying for next day deliver, unfortunately this meant I had to find an alternative outfit.
I reached out to the customer service team and Lucy was extremely helpful and kindly refunded my postage straight away.

14 October 2026
Unprompted review
Rated 1 out of 5 stars

⭐☆☆☆☆ Absolutely Terrible Quality and…

⭐☆☆☆☆ Absolutely Terrible Quality and Disappointing Customer Service

One of the worst purchases I’ve ever made. The coat arrived torn around the pocket, which is completely unacceptable, especially for a brand-new item. On top of that, the coat is ridiculously thin — it feels more like a blazer than an actual coat. There is absolutely nothing about it that justifies the price.

To make matters even worse, the customer service was extremely rude, unprofessional, and unpleasant. Instead of helping resolve the issue, they made the entire experience even more frustrating.

I am extremely disappointed with both the product quality and the way customers are treated. The coat looks nothing like what I expected, the quality is terrible, and the customer service is just as bad. I would not recommend this product to anyone. Save your money and shop somewhere else.

13 October 2026
Unprompted review
Rated 5 out of 5 stars

I couldn’t collect my order from the…

I couldn’t collect my order from the collection point unfortunately and had to contact support to help sort out my refund (courier did not send parcel back to sender as intended.) I contacted customer support and Lucy was wonderful, very friendly and efficient and sorted the refund quickly, great customer service thank you:)

13 October 2026
Unprompted review
Rated 5 out of 5 stars

Amazing

Amazing! I have asked for my entry discount that I forgot to charge when I paid and they gave me a refund!
Amazing
Waiting to recieve my order now!

13 October 2026
Unprompted review
Rated 5 out of 5 stars

I ordered a dress that was too small

I ordered a dress that was too small - and when I went to return it, I got a notification that I had missed the return period in the return period - even though I was within the 14 day limit as stipulated on the returns policy.

I then contacted customer service, and Lucy G responded and helped me get the issue fixed very quickly! Really appreciated the quick turnaround on this.

7 October 2026
Unprompted review

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