Becauseofalice Reviews 

2,988
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 749 reviews, reviewers overwhelmingly had a great experience with this company, often sharing wonderful stories about their positive interactions with the support team. Consumers frequently praise the helpful staff for providing exceptionally fast responses, friendly communication, and practical solutions when successfully resolving unexpected order delivery and shipping problems. However, some customers also noted that certain garments unfortunately arrived with minor fabric defects, unexpected creases, or noticeable quality flaws that required prompt assistance. A small group of people additionally experienced occasional technical difficulties using the online returns portal or finding the correct clothing sizing for their purchases.

What people talk about most

Customer service

Clients share positive opinions on customer service, frequently praising quick response times and friendly... See more

Staff

People report positive experiences with staff, highlighting quick turnaround times and professional support... See more

Product

Reviewers express mixed feelings about the products, with some consumers praising the gorgeous pieces,... See more

Response time

Reviewers highlight positive aspects of response time, expressing great satisfaction with the extremely... See more

Order

Consumers find order experiences to be mixed, as some reviewers praise the high quality garments and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and wi... See more

Rated 5 out of 5 stars

Just spoke to Lucy on customer service, excellent!! Came back straight away so 5 stars … However, I’m still waiting for a refund after 8 weeks …. Hopefully a blip as I love your products !

Rated 5 out of 5 stars

I have just had the best customer experience with BOA. I ordered a dress that I would like to use as my wedding dress and even though the dress is beautiful and I love how it looks on me, it had a sma... See more

Rated 5 out of 5 stars

Parcel arrived promptly and products were just as described. One of my items I love but the other didn’t suit me so I wanted to send it back. When I couldn’t get the returns portal to work, I emailed... See more



Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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No recent history of asking for reviews

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4.4

All reviews

(2,988)

745 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

I contacted BOA following a zip failure…


I contacted BOA following a zip failure on a dress whilst we were attending an event. Unfortunately, this was a very distressing experience for my 15-year-old daughter, particularly as it happened whilst she was wearing the dress for a special occasion.When I contacted Customer Services regarding the issue, there was some back and forth before we reached a resolution, but ultimately I was happy with the outcome that was offered. Lucy, the agent who handled my case, was helpful, professional and understanding throughout the process.The only area where I believe the experience could be improved is the speed of communication. It appeared that emails were only being reviewed and responded to once per day. As a result, even when I replied promptly, I would often have to wait until the following day for a response. Quicker turnaround times would have made the process feel more efficient and would have helped resolve what was already a stressful situation much sooner.Overall, I was satisfied with the final resolution and appreciated Lucy's support, but improving response times would significantly enhance the customer experience.

10 August 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service, poor quality clothes, avoid

This is the first time I’ve ever had to leave a bad review for a business but this is genuinely the most disgraceful customer service I have ever experienced. Upon return they withheld money from my refund and accused me of damage of an item which was was never there when I returned them, it was actually their poor quality fabric deteriorating
Additionally I had bought the same satin shorts in another size which is Id worn once before vertical lines on the back appeared from the fibres of their low quality fabric snagging just from general wear.They were very rude and completely dismissed me and told me that because they’ve been worn and the tag is off that they can’t do anything. Clothing should be of a reasonable standard and have a level of durability. There was absolutely no care or intention to help me as a customer.

12 August 2026
Unprompted review
Rated 4 out of 5 stars

Had an issue with shipping…

Had an issue with shipping arrangements/ location (not BOA fault). The customer service assistant, Lucy, promptly amended my order and got the parcel shipped to my new address.

Overall I have ordered from BOA before, and whilst it did take a while to arrive, I absolutely love the design of the pieces and will keep purchasing.

7 August 2026
Unprompted review
Rated 5 out of 5 stars

Lucy was a huge help

Lucy was a huge help! I received the wrong order upon delivery. She sent me the correct items super quick and was really responsive when I told her what happened. Thank you so much I will be ordering from here again :)

13 August 2026
Unprompted review
Rated 5 out of 5 stars

WOW! WOW! You have to read this.

WOW! WOW! You should all read this...
Thank you so much BOA.
I've been sweating over this (hot weather doesn't help lol.).
I cannot express how grateful you and your company have been about this and how fast you have sorted the faulty dress and replaced in a couple of days.

You have been amazing.

Thank you Lucy and Team

Kind regards
Ally.

xxx

12 August 2026
Unprompted review
Rated 5 out of 5 stars

Lucy was incredible

Lucy was incredible , she has been super helpful assisting me with a missing parcel caused by EVRI , she responded timely and remained professional and friendly throughout her assisting me. Thank you so much Lucy !!!

12 August 2026
Unprompted review
Rated 5 out of 5 stars

Customer service 10/10 by Lucy G

There was a problem with the delivery service losing my order and Lucy G was absolutely first class with her customer service, she offered to send out the order again (i had however put in the order again to ensure i received the items in time for my wedding dress fitting) and she then offered a refund which she actioned straight away. She was so responsive and helpful and genuinely a lovely person to deal with, including being apologetic when it wasn't boa's fault at all. Obviously the clothes are stunning and i love boa but wanted to make sure i left a review as the customer service exceeded my expectations. Thank you Lucy G! x

10 August 2026
Unprompted review
Rated 5 out of 5 stars

great and fast service

I had issues with the return portal and contacted customer service, they responded very fast and the issue was solved very well. I would order again knowing their service is excellent, thanks Lucy for the great service!

28 July 2026
Unprompted review

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