Process was streamlined and easy to use, right through to completion. Only issue was not being able to find over 50s life insurance on my Aviva app… which was frustrating. Once I found it online the... See more
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Absolute nightmare getting through.wanted to ask a question about a qoute cannot get through without a policy number which you have not got as i said wanted to ask a question before i bought the pol... See more
Company replied
Hi Realy quite easy to follow instructions,to change insurance policy,and edit updates.Quite a put cheaper which is a plus now a days.Confused.com excellent site and better value than it's competitor... See more
Company replied
I picked Aviva through Money Super Markets website , lots of choices , mine was Aviva , great customer ratings on Which ? was helpful too I liked the clean and straight forward layouts of their w... See more
Company details
Written by the company
Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website
Contact info
United Kingdom
- www.aviva.co.uk
4.3
Excellent
63K reviews
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typo mistake on my email…
I made a typo mistake on my email address, two of the letters were the wrong way around so I rang the call centre and the girl didn’t have a clue, also so many other people were talking around her it became difficult to actually have a conversation. Eventually she said nothing could be done.
There was no other option than to cancel the policy which she did straight away.
3 August 2026
Reply from Aviva
Thank you for sharing your experience ⭐
We can understand why this left you frustrated. Something as simple as correcting a typo in an email address shouldn't feel difficult, especially when it was just two letters entered the wrong way round.
It's also disappointing to hear that you didn't feel supported when you called, and that the conversation was difficult due to background noise. Being told that cancellation was the only option would understandably leave you with a poor impression of the experience.
Your feedback highlights how important it is that straightforward account changes can be resolved quickly and clearly. If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Not as simple as you think it will be!
Tried to set up an online policy but couldn't get driving convictions to show on the detailsi entrred, (they don't show if you enter your driving licence number apparently) tried to call to check they had gone through correctly, eventually after lots of frustration got a human who refused to help becauseit was an online policy. If you need any help, not computer literate or don't gave a printer go elsewhere.
5 August 2026
Reply from Aviva
Hi Kaz, thanks for feeding this back to us. We appreciate you looking to us for your new cover, and though some of our products are online only, our live chat/email teams will be happy to help 🤝
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Huge -141 negative impact on your Credit Score when you renew policies.
They don’t tell you that every time you open an account with them, and I have 3, that each open costs you -34 points on your Credit Score and each year when policies renew, they delete your account, costing you another -13 points for each closure, and then a further-34 points for each new account they create for you.
For me that was -141 drop in Credit Score for renewing a Car Insurance, House Insurance and a Travel Insurance. I complained to customer service but had no reply.
They should keep your account open for a renewal, not close it. And even worse, adding a new account for a Product! I am a single customer!
14 May 2026
Unprompted review
Reply from Aviva
Thank you for sharing your experience Sean.
We can understand why this has caused concern. From your perspective, renewing policies should feel seamless, so seeing changes that have affected your credit score, especially across multiple products, would understandably be frustrating.
It's worth noting that if you choose to pay by Direct Debit, this involves a credit agreement, which can have an impact on your credit file. Any issues with payments can affect this further. As the premium and repayment amounts can change each year, a new credit assessment may be required at renewal to make sure the agreement can still be offered based on the updated terms.
We also hear your point about policy renewals and account management. As a customer with multiple products, it's reasonable to expect the process to feel straightforward and transparent. It's disappointing to hear that you didn't receive a response after raising your concerns with customer service.
Your feedback highlights how important clear communication is when it comes to renewals, credit agreements and account changes.
If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/
Thank you for taking the time to share your experience.
Aviva Social Team
Fast, easy, and completely straightforward!
Excellent service from Aviva! Getting my car insurance sorted was unbelievably fast and straightforward. The website was super easy to navigate, and the whole process took just a few minutes without any unnecessary fuss or long forms. Great value and top-tier efficiency!
3 August 2026
Great price
Been with another insurance company for a number of years. After I decided to purchase a newer smaller car I decided to shop around. Well Aviva were £200 cheaper than much previous insurer. No brainer really. Will see if this lasts next year when it comes to renewal.
2 August 2026
Two tier pricing
When i used your website you quoted me over 800.00 when i used a comparison website the similar option with you was 370.00
4 August 2026
Reply from Aviva
Hi Martyn, thanks for feeding this back, and for choosing us this year 🙂
We offer a number of products across Aviva, those with us directly, will offer different cover/options to those via a comparison site.
This is then reflected in the premiums offered 🤝
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Quality
Cheaper than my last insurer by far. Brilliant service albeit on line. Extras as part of the norm.
4 August 2026
too cumbersome
I am used to online forms but yours is not intelligently designed. There was no obvious way of changing what was insured - eg I no longer needed the extra named driver (who has his own car now), nor do I need cover for driving in Europe. I went over the process several times to see if i could change these but could not.
After having done all that, I was also disapponted to learn that there is apparently no phone support for this policy.
4 August 2026
Reply from Aviva
Morning Sebastian,
Thank you for taking the time to leave your feedback.
It's disappointing to hear that you found the online renewal process difficult to navigate. We appreciate how frustrating it can be when you're unable to make changes to your cover easily, particularly when removing options such as a named driver or European driving cover.
We understand that while many customers are comfortable managing their insurance online, having access to additional support when needed is important.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team
Car insurance
Easy site to answer questions in detail & easy to understand what was needed from me
4 August 2026
Aviva, great service
Easy to get a quotation, good value and then good service to move over to Aviva. Whole exercise easy and saved me £130.
4 August 2026
Very straightforward.
Very straightforward process to purchase my car insurance. It gives me great cover at a very fair price.
4 August 2026
SHIT
Absolute horseshit compared to the previous version. So many pages not loading within the app. How are you meant to manage your finances when you can't even view them?!?!
5 August 2026
Unprompted review
Reply from Aviva
Hi Chris, thanks for sharing this with us. Our apps are designed to work on newer devices and the latest updates.
Please ensure both your device, and our app are up-to-date, this may help resolve the issue 🤝
If you still need help with this, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Good price and the cover I needed.
4 August 2026
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