Aviva Reviews 

62,983
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Reviewers had an excellent experience with this company. Customers frequently found the pricing to be highly competitive, often saving significant amounts compared to previous policies or other providers. The process of obtaining insurance was described as streamlined, easy to use, and straightforward, with many appreciating the clear website layout and user-friendly experience. However, some people were dissatisfied with customer service, reporting difficulties getting through to a human or experiencing unhelpful online chat and phone interactions. A few other people also felt that renewal quotes were unexpectedly high, sometimes double, leading to a perception that existing customers were not valued.

What people talk about most

Price

Clients share positive opinions on price, with many reviewers finding the prices competitive and offering... See more

User experience

Reviewers mention positive feedback about user experience, highlighting the ease and straightforwardness of... See more

Website

Customers had positive experiences with the website, finding it easy to use, navigate, and finalize policies... See more

Service

Reviewers highlight ambiguous aspects of service, with some customers praising the ease of setting up... See more

Customer service

Users describe ambiguous interactions with customer service, with some reviewers praising helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Process was streamlined and easy to use, right through to completion. Only issue was not being able to find over 50s life insurance on my Aviva app… which was frustrating. Once I found it online the... See more

Rated 4 out of 5 stars

Absolute nightmare getting through.wanted to ask a question about a qoute cannot get through without a policy number which you have not got as i said wanted to ask a question before i bought the pol... See more

Company replied

Rated 5 out of 5 stars

Hi Realy quite easy to follow instructions,to change insurance policy,and edit updates.Quite a put cheaper which is a plus now a days.Confused.com excellent site and better value than it's competitor... See more

Company replied

Rated 5 out of 5 stars

I picked Aviva through Money Super Markets website , lots of choices , mine was Aviva , great customer ratings on Which ? was helpful too I liked the clean and straight forward layouts of their w... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63K reviews

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4.3

All reviews

(62,983)

12,346 reviews in the last 12 months

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Rated 1 out of 5 stars

SHIT

Absolute horseshit compared to the previous version. So many pages not loading within the app. How are you meant to manage your finances when you can't even view them?!?!

5 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Chris, thanks for sharing this with us. Our apps are designed to work on newer devices and the latest updates.
Please ensure both your device, and our app are up-to-date, this may help resolve the issue 🤝

If you still need help with this, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

The worst with bereavements

The company are the worst I have dealt with as regards bereavement. Delays, broken promises and lack of empathy.
And please do not reply with a link to Customer Relations etc. they are the same.
Good service, in these worst of situations is a non-negotiable.
Aviva......your reply today 6/8 with a link to customer relations, who will have my details after 2 phone calls, is not acceptable. As is using a platform like Facebook, to which I am not a subscriber. Oh and the PIN number you send with replies does not work.

5 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Morning AG,
Thanks for taking the time to leave a review.

Please accept our sincere condolences for your loss.
We understand that dealing with the loss of a loved one is an incredibly difficult time, and we're sorry to hear that your experience with us has left you feeling let down. The issues you've described around delays, communication and empathy are not the level of service we aim to provide, particularly in bereavement cases where support and sensitivity are so important.

So we can make sure your concerns are logged and to get you some further support, please do pop us a private message on Facebook with your full name,D.O.B, policy number and best contact details.

If you search Aviva in the Facebook search bar, you’ll find our page., please provide the reference: 172535

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 4 out of 5 stars

Very competitive quote

Very comprehensive explanation of required policy, excellent competitive price quote compared with that from my current provider. Ease setting up my new annual car insurance

3 August 2026
Rated 1 out of 5 stars

Avoid relying on Aviva and it's supply chain...

Avoid relying on Aviva and it's supply chain for repairs. It has been seven months since their insured driver damaged my property, and I am still fighting to get the work completed properly.

​Substandard workmanship, uncoordinated subcontractors passing the buck, an insulting compensation offer to make it go away and weeks of absolute radio silence following a site inspection.

Aviva and their supply chain has failed at every single step of this process. Next step, more of my time needed to raise this with the Ombudsman Service!!

5 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Thank you for sharing your experience ⭐

We can see how frustrating this has been for you. Seven months is a long time to be dealing with the aftermath of property damage, and it's understandable that repeated issues with repairs, communication and coordination have affected your confidence in the process.

You’ve highlighted concerns about the quality of the work, the involvement of multiple contractors, delays following inspections and feeling that your concerns haven't been properly addressed. When different parties are involved, it's important that everything feels joined up and that progress is clear, so we can appreciate why this experience has left you disappointed.

Thank you for taking the time to share such detailed feedback. It highlights how important clear communication, quality repairs and timely resolution are when managing a claim.

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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