Process was streamlined and easy to use, right through to completion. Only issue was not being able to find over 50s life insurance on my Aviva app… which was frustrating. Once I found it online the... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Absolute nightmare getting through.wanted to ask a question about a qoute cannot get through without a policy number which you have not got as i said wanted to ask a question before i bought the pol... See more
Company replied
Hi Realy quite easy to follow instructions,to change insurance policy,and edit updates.Quite a put cheaper which is a plus now a days.Confused.com excellent site and better value than it's competitor... See more
Company replied
I picked Aviva through Money Super Markets website , lots of choices , mine was Aviva , great customer ratings on Which ? was helpful too I liked the clean and straight forward layouts of their w... See more
Company details
Written by the company
Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website
Contact info
United Kingdom
- www.aviva.co.uk
4.3
Excellent
63K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Terrible service
Terrible service. After being on hold for more than 30+ minutes, the service advisor on the phone ended the call at 5pm on the dot without even letting me finish my sentence. Would not recommend, they also DONT do temporary insurance if you’re thinking about buying a new car
7 August 2026
Unprompted review
Good setting it up…
7 August 2026
Simple and easy to use web site
Simple and easy to use web site - great price ranges, good optional extras if needed.
7 August 2026
It was easily explained and process.
7 August 2026
Excellent easy to use website
Excellent easy to use website, competitive price and also automatically checked our NCD
7 August 2026
Easy access to make arrangements and clear information.
Easy to understand the content which is explained thoroughly by the member of staff.
6 August 2026
Easy website and good layout.
4 August 2026
Very friendly telephone advisor easy…
Very friendly telephone advisor easy website to use ...competitive price
4 August 2026
Simple to recieve quote and easy forms…
Simple to recieve quote and easy forms to fill out. A lot included for a very reasonable price.
7 August 2026
Good website
Website was easy to navigate and information provided was easy to understand.
4 August 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Making Claims Impossible.
I have a Aviva private health insurance for nearly 30 years. I have continued my premiums with them every year, since I was diagnosed with a chronic condition, at the time I was told I would be covered for this as I was diagnosed, after I took out my policy. I haven't made any claims since. Recently, I tried to claim through their cashback scheme for staying in a NHS hospital for a overnight treatment. When I tried to claim the cashback, I was told I wouldn't be eligible, as it was a "chronic condition", it wouldn't be covered. This shocked me,as I had previously been told at my every policy renewal, I would be covered for this, as I was diagnosed with my condition after taking out my policy. The agent was not helpful at all, and even told me, if I wanted to cancel my policy, he would give me the no for the cancellations team. Is this how they treat their loyal customers who's been them for years, and having not even made a claim? This was my main health condition, why I was paying my premiums for. So, there didn't seem to be any point continuing with my premiums, if I wasn't going to be covered for this.
The agent had no empathy whatsoever, so I had to leave my review here to warn other Aviva customers, that Aviva would make any claims, impossible, so I wouldn't recommend them.
Not a happy customer.
7 August 2026
Unprompted review
Reply from Aviva
Thank you for sharing your experience ⭐
We can understand why this has left you feeling disappointed, especially after being with us for nearly 30 years. Having maintained your policy over such a long period and then finding that a claim wasn't covered in the way you expected would understandably come as a shock.
We hear your concern that you had previously understood your condition would be covered because it was diagnosed after you took out your policy. When expectations and outcomes don't align, it's important that the reasons are explained clearly and sensitively.
We're also sorry to hear that the conversation left you feeling unsupported. When discussing something as personal as health cover, customers should feel listened to and treated with empathy, particularly when they're seeking clarity about their benefits and options.
Your feedback highlights how important clear communication and compassionate support are throughout the claims journey. Thank you for taking the time to share your experience. If you would like to contact us, so we can take a further look into this, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Simple process
7 August 2026
Super easy to navigate website and…
Super easy to navigate website and obtain quote, setting up policy was a breeze.
7 August 2026
very easy to set up
7 August 2026
Reply from Aviva
Thank you for sharing your review James⭐
It's great to hear you found everything very easy to set up. We aim to make getting your cover in place as simple and straightforward as possible, so it's lovely to know that was your experience.
Welcome to the Aviva Zero family! 🌳🚗💛
If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.