Animal Friends Insurance Reviews 

54,975
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 10,188 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the claims process is exceptionally fast and straightforward, especially when veterinary practices submit paperwork directly through the online portal. People also deeply appreciate the supportive customer service and quick payout times during stressful veterinary emergencies. However, some reviewers were not happy with claim payouts, mentioning unexpected deductions, disputes over covered conditions, or difficulties receiving the full expected amounts. A few other people also felt that phone support lacked empathy, noting long reply delays and inconsistent information when trying to reach representatives for help.

What people talk about most

Claim

Reviewers highlight positive aspects of claim procedures, noting that they are generally straightforward and... See more

Service

Customers had positive experiences with service, noting fast reimbursement and helpful communication.... See more

Payment

Customers consistently note positive experiences with payment, highlighting fast payouts and seamless direct... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are generally pleasant,... See more

Response time

Users describe positive interactions with response_time, highlighting consistently prompt and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pet insurance gives peace of mind for your beloved pet costs, especially when getting older. You pay a premium for a pets age, but overall reasonably priced. We are very pleased with the customer se... See more

Company replied

Rated 5 out of 5 stars

Can't fault them. They paid for my dogs hydrotherapy treatment for the 10 week sessions without question to treat luxating patella. Hopefully this will strengthen his knees so surgery can be avoided.... See more

Company replied

Rated 5 out of 5 stars

We've been with Animal Friends for a few years with both of our elderly cats. Vet has put numerous claims in on my behalf via Pawtal. All paid within a couple of days of submission with no problems... See more

Company replied

Rated 5 out of 5 stars

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt w... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(54,975)

9,923 reviews in the last 12 months

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Rated 4 out of 5 stars

Pros and cons!

Firstly, I’m going to give the negatives.
- As my pet has got older, the premiums have gone up and they are paying out less.
- If you ever try to speak to one of their Phone consultants, they are not empathetic and they can never give you an answer as to whether they will pay out or give you any indication at all of any payments you might get if your pet needs treatment, they will always ask that the Vet gets a pre-authorisation, I just wanted to know or have a rough idea of whether or not my pet was covered, they could offer no reassurance at all. Very disappointing!
The Positives: once they’ve agreed a payout, the process is actually quick and efficient.
If they could be more informative and empathetic on the phones, I would’ve given this five stars.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Denise,

Many thanks for taking the time to leave a review.

I’m sorry to hear that you are unhappy with your renewal premium.

Our Underwriters take a number of factors into consideration when annually reviewing our premiums, which include, but are not limited to: a pet’s age and breed, any health conditions associated with the breed, where the pet is living and vet fees in that area, as well as any claims history.

To confirm, all claims are assessed based on the Terms and Conditions of your chosen policy, alongside the medical history that is sent by your vet. Unfortunately, we are unable to give a guarantee of cover over the phone due to this.

If you would like to discuss your premium with our team, they are available on 0344 557 0300 between 09:00-17:00, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

We had to put in a claim

Sadly we had to put in a claim. My vets organisation the claim. The was accepted and I had no problems. Very happy with the service.

13 August 2026
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Reply from Animal Friends Insurance

Good Afternoon,

We are so pleased to hear this, thank you for your review.

All the best,
Becky - Animal Friends Insurance

Rated 3 out of 5 stars

Takes so long to get a claim through

Takes so long to get a claim through! Don t think my vets help, there’s a claim from 1 st may still not been finalised.

13 August 2026
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Reply from Animal Friends Insurance

Hi Suzanne,

We are sorry to hear this.

Upon review of your policy, I am unable to see an outstanding claim.

If you do believe that there is a claim still to be processed, we kindly ask that you call the team on 0344 557 0300, between 9am-5pm, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Animal friends have always been quick…

Animal friends have always been quick turnaround and easy to make a claim. This is really important, especially when going through a very stressful time with our lovely pets x

13 August 2026
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Reply from Animal Friends Insurance

Hi Claire,

We are so pleased to hear that we have been able to help, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Easy claim via Pawtal

Easy reporting via the vet's use of Pawtal.
Quick payment

13 August 2026
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Reply from Animal Friends Insurance

Hi John,

We are so pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Very good service

Very good service

6 August 2026
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Reply from Animal Friends Insurance

Hi Margaret,

We are so pleased to hear that we have been able to help, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

Terrible very disappointed

Terrible very disappointed

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Selena,

We are so sorry to hear that you feel this way.

If you would like to discuss this further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Been with them for years

Been with them for years, no issues so far, process claims quickly.

23 July 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Lucy,

We are so pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Animal Friends were quick to authorise

Animal Friends were quick to pre-authorise an emergency operation for my dog, and paid the vets directly. They did have a query on some information but were quick to ask for more information and resolve the matter. The two customer service advisers I spoke to were pleasant, understanding and helpful.

6 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Liz,

We are so pleased to hear that we have been able to help, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Excellent!

Excellent!

13 August 2026
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Reply from Animal Friends Insurance

Hi Kenny,

Thank you for your review.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Prompt with responses

Prompt with responses. Recommended.

13 August 2026
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Reply from Animal Friends Insurance

Good Afternoon,

We are so pleased to hear this, thank you for your review and recommendation.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Really quick at sorting my claim…

Really quick at sorting my claim communication was very good

13 August 2026
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Reply from Animal Friends Insurance

Hi Andrew,

We are so pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Quick, easy to manage claims process

My claim was easy to submit, processed quickly and approved with no hassle. Payment was in my account the next day. Couldn’t have had a smoother process.

13 August 2026
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Reply from Animal Friends Insurance

Hi Victoria,

We are so pleased to hear that we have been able to help, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Easy to claim

Easy to claim, quick payment and great service.

29 July 2026
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Reply from Animal Friends Insurance

Hi Jey,

We are so pleased to hear that you are happy with the service provided, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Quick payment.

My vet claimed on my behalf and the payment was in my account, within a couple of days.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Janet,

We are so pleased to hear this, thank you for taking the time to leave a review, we really appreciate this.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Perfect service

Perfect service! Our claim was paid out within the week. Thank you.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Lynda,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Best insurance company we have ever had…

Best insurance company we have ever had for our two french bulldogs. Processing claims very quickly and efficiently. Unfortunately one of our frenchies was diagnosed with brain tumour, and the insurance covered her radiotheraphy treatment up to her yearly policy limit. Cant recommend them enough.

13 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi KJ,

Many thanks for taking the time to leave a review, we really appreciate this.

Thank you for your review and recommendation.

All the best,

Becky - Animal Friends Insurance

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