Animal Friends Insurance Reviews 

55,101
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 10,188 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the claims process is exceptionally fast and straightforward, especially when veterinary practices submit paperwork directly through the online portal. People also deeply appreciate the supportive customer service and quick payout times during stressful veterinary emergencies. However, some reviewers were not happy with claim payouts, mentioning unexpected deductions, disputes over covered conditions, or difficulties receiving the full expected amounts. A few other people also felt that phone support lacked empathy, noting long reply delays and inconsistent information when trying to reach representatives for help.

What people talk about most

Claim

Reviewers highlight positive aspects of claim procedures, noting that they are generally straightforward and... See more

Service

Customers had positive experiences with service, noting fast reimbursement and helpful communication.... See more

Payment

Customers consistently note positive experiences with payment, highlighting fast payouts and seamless direct... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are generally pleasant,... See more

Response time

Users describe positive interactions with response_time, highlighting consistently prompt and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pet insurance gives peace of mind for your beloved pet costs, especially when getting older. You pay a premium for a pets age, but overall reasonably priced. We are very pleased with the customer se... See more

Company replied

Rated 5 out of 5 stars

Can't fault them. They paid for my dogs hydrotherapy treatment for the 10 week sessions without question to treat luxating patella. Hopefully this will strengthen his knees so surgery can be avoided.... See more

Company replied

Rated 5 out of 5 stars

We've been with Animal Friends for a few years with both of our elderly cats. Vet has put numerous claims in on my behalf via Pawtal. All paid within a couple of days of submission with no problems... See more

Company replied

Rated 5 out of 5 stars

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt w... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(55,101)

9,935 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Your company keeps loki's vet claims…

Your company keeps loki's vet claims quickly dealt with.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Mrs Clarkson,

Thank you for your positive review.

I am pleased to see that we are able to finalise Loki's claims quickly for you.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Quick payment.

Quick payment.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Paul,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

I have been with Animal Friends for…

I have been with Animal Friends for about 7 years now and since joining one of my dogs developed diabetes. Animal friends have been fantastic and claims for the ongoing condition are processed and paid very fast. I would highly recommend animal friends to anyone.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Kevin,

Thank you for your positive review.

It is great to see that your beloved dogs claims have been assessed and finalised promptly.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Claim was submitted and within 48hours…

Claim was submitted and within 48hours it was accepted and payment made. One less worry when you have a sick cat.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Gary,

Thank you for your positive review.

I am pleased to see that your claim was dealt with swiftly.

I do hope your beloved cat is okay and on the mend.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

They take the stress out of what is a…

They take the stress out of what is a very stressful time

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Lyn,

Thank you for your positive review.

I am pleased that we were able to support you and your beloved pet during a difficult time.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Unfortunately I've had to make a claim …

Unfortunately I've had to make a claim recently for my cat Ronnie after he was attacked and quite badly injured. Animal Friends have been amazing, keeping me up to date with the ongoing claim and paying the vet so quickly. I can't fault them for their service and very reasonable cover price. I highly recommend them, especially if you have multiple pets like I do. Thank you so much for being there when we needed you.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Nicole,

Thank you for your positive review.

I am sorry that your beloved Ronnie had to go through this, I do hope he is on the mend.

It is great to see that we were able to support you and Ronnie when you needed us the most.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Claim acknowledged and payment made in…

Claim acknowledged and payment made in less than a week. I wouldn’t go with any other insurance company.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Nadine,

Thank you for your positive review.

It is great to see that your claim was finalised so promptly.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

worst pet insurers

Make sure you read and ask questions as don’t pay out for everything. Very disappointing and worst insurers I have used for a pet.

19 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Dawn,

Thank you for your review.

I am sorry that you are unhappy.

All claims are assessed in line with the Terms & Conditions of your chosen policy.

I can confirm we do have capped fees on certain claimable items. These are listed in the “Important Information on Vet Fee Claims Limits” document which is sent to you at point of purchase and each year after at renewal.

If you would like to discuss your claim further with the claims team, please do contact us by phone on 0344 557 0300, or via live chat on our website. We are available Monday-Friday, 9am-5pm and will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Throughly recommend

Throughly recommend. They sorted my claim instantly and clearly. When it’s a stressful enough experience with our pets Animal Friends really deliver. Thank you ☺️

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

I am so pleased that we were able to support you and your beloved pet when you needed to claim.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Pay out vet bills fast and easy to use…

Pay out vet bills fast and easy to use on app

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Kevin,

Thank you for your positive review.

Great to see that your claim was finalised quickly.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 3 out of 5 stars

Poor phone service

Although the insurance is good I eventually hung up after waiting too long on the phone for an agent to speak to me so therefore my query was unresolved.

19 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon John,

Thank you for your review.

I am sorry that you are unhappy.

If we are experiencing high call volumes, I can confirm you can contact the team by email on info@animalfriends.co.uk or via live chat on our website. The team are available Monday-Friday, 9am-5pm.

Alternatively, you can complete a contact me form on our website, and we will get back to you.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

It is great to see that you would recommend us!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

Would give zero stars if the option was…

Would give zero stars if the option was there. Disgustingly high increases year on year to the point I had to cancell the policy. Even received a phone call after first claim to say "we can't cover your dog because she is a mongrel" Disgusting. She is a cross breed.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Philip,

Thank you for your review.

I am sorry that you are unhappy.

Your premium is reviewed each year and can change based on factors such as your pet's age, any claims made, and the increasing cost of vet treatment. As you have made claims, this is a factor considered as this may increase the chance of future claims. Your renewal price will reflect the increase in risk.

Upon looking into your details, I can see when we received the first claim your policy stated your dog was a small crossbreed, when we received the full clinical history from the vets, they had your dog registered as a Pug cross Chihuahua. As there was a discrepancy we needed additional information from yourself, the vets updated their records, we were able to update your details and finalise the claim. We have provided cover ever since.

If you would like to discuss your premium with the team, they will be more than happy to help. They are available Monday-Friday, 9am-5pm on 0344 557 0300.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Fast payment

Fast payment, easy to claim. my only concern its the cost of the presciption drugs charged by the vets are above the registered price rapidly using up my insurance limit.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Peter,

Thank you for your positive review.

I am pleased that your claim was assessed promptly.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Great when making a claim

I’ve had to claim for the first time in 11 years for my dog and animal friends have made it so easy. It still hasn’t completely gone thought so obviously I’ll update if any issues but for now brilliant

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

I do hope your beloved dog is on the mend.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service after initial…

Excellent service after initial confusion about my claim was it reviewed quickly and paid in full

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

It is great to see that your claim was finalised swiftly.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 4 out of 5 stars

Fast communication and processing

Fast communication and processing

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Kerena,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Miss Treadwell,

Thank you for your positive review.

I am pleased that your claim was finalised quickly.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Highly recommend this company

Highly recommend this company - unfortunately did have to make a claim recently but it was all so plain sailing - no delay in payment.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Louise,

Thank you for your positive review.

It is great to see that you recommend us and that we were able to settle your claim for you!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Been with them for years

Been with them for years, multiple pets and never had any issues. Highly recommend!

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Glenn,

Thank you for your positive review.

It is great to see that you recommend us!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look