Animal Friends Insurance Reviews 

55,088
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 10,188 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the claims process is exceptionally fast and straightforward, especially when veterinary practices submit paperwork directly through the online portal. People also deeply appreciate the supportive customer service and quick payout times during stressful veterinary emergencies. However, some reviewers were not happy with claim payouts, mentioning unexpected deductions, disputes over covered conditions, or difficulties receiving the full expected amounts. A few other people also felt that phone support lacked empathy, noting long reply delays and inconsistent information when trying to reach representatives for help.

What people talk about most

Claim

Reviewers highlight positive aspects of claim procedures, noting that they are generally straightforward and... See more

Service

Customers had positive experiences with service, noting fast reimbursement and helpful communication.... See more

Payment

Customers consistently note positive experiences with payment, highlighting fast payouts and seamless direct... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are generally pleasant,... See more

Response time

Users describe positive interactions with response_time, highlighting consistently prompt and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pet insurance gives peace of mind for your beloved pet costs, especially when getting older. You pay a premium for a pets age, but overall reasonably priced. We are very pleased with the customer se... See more

Company replied

Rated 5 out of 5 stars

Can't fault them. They paid for my dogs hydrotherapy treatment for the 10 week sessions without question to treat luxating patella. Hopefully this will strengthen his knees so surgery can be avoided.... See more

Company replied

Rated 5 out of 5 stars

We've been with Animal Friends for a few years with both of our elderly cats. Vet has put numerous claims in on my behalf via Pawtal. All paid within a couple of days of submission with no problems... See more

Company replied

Rated 5 out of 5 stars

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt w... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(55,088)

9,935 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A wonderful and helpful company


A wonderful and helpful company

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Mrs Grove,

Many thanks for taking the time to leave a review, we really appreciate this.

Best wishes,
Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Hassle free

Just like to say the claim process was hassle free, initiated by the vet & claim was paid out in a few days without any issues

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Michael,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service

Excellent service
Very prompt payment
Thank you for all your help..
Kind regards
Ken

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Ken,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Very good service

Very good service. I would. recommend them

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Mr Bloomfield,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Excellent company never had a problem…

Excellent company never had a problem with them once they had verified the breed of dog i have. The vets get paid directly off them for any treatments and i get a notification this as been done.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Mr Nelson,

Many thanks for your review, we really appreciate this.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Friendly and helpful

Friendly and helpful. Very easy to sort out insurance claim.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Cornelia,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Service

Always quick to reimburse or contact. Only thing I would say is it often takes a while to have a phone call answered but there is always email or live chat.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

We are so pleased to hear that we have been able to help.

Thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Dealt with my claim and sent payment…

Dealt with my claim and sent payment within 2 days brilliant

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Ian,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Claims dealt with quickly

Claims dealt with quickly. Always helpful on the phone

30 July 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Susan,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

We have been with Animal friends for…

We have been with Animal friends for just over a year and had to make a claim for one of our cats. The process could not have been any easier. We had 3 separate claims that went in for the same condition all were dealt with extremely quickly and the money was paid into our within days …. Could not be happier

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Andrea,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Prompt service

Prompt service

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Margaret,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Claiming

No messing about when it comes to paying out on a claim.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Denise,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Animal Friends Insurance is…

Animal Friends Insurance is excellent.Unfortunately I’ve had two pets needing unexpected veterinary treatment and both times Animal Friends have paid promptly straight to the vets releasing me from any financial worry.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Mrs Athersmith,

Thank you for your positive review.

I am so pleased that we were able to deal directly with your vets, so you could focus on your precious pet's recovery.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 3 out of 5 stars

Read the small print

Had the policy for nearly 10 years never claimed
Access i think is excessive and then to be told only pay approx 80% of claim due to my age of my dog came as a shock - lesson learnt!!

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Toni,

Thank you for your review.

I am sorry that you are unhappy.

I can confirm that all claims are assessed in line with Terms & Conditions of your chosen policy.
We have 6 excess options, these are £69, £99, £159, £199, £249 and £299. When you first set up the policy, you select which excess you would like.

The 20% co-payment is applicable on all of our policies and comes into effect when dogs turn 8 years old and above. Details of how the co-payment works and how it is applied can be found in your policy documents sent to you at point of purchase and every year after at renewal.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service throughout the…

Excellent service throughout the process of making a claim.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Enid,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

The best pet insurance

The best pet insurance. Always quick and efficient with our claims and very comforting to know we have that security if our pet ever gets poorly. Best company insurance around.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Samantha,

We are so pleased to hear that we have been able to help, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Easy to contact and quite quick to pay…

Easy to contact and quite quick to pay out

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Caroline,

We are so pleased to hear this, thank you for taking the time to leave a review.

Take care,
Becky - Animal Friends Insurance

Rated 5 out of 5 stars

I think all pet owners should have this…

I think all pet owners should have this wonderful sevice

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi David,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

They were absolutely fantastic from…

They were absolutely fantastic from start to finish. Been with them for a few years and had to make a claim. The whole process was really easy and they kept me advised the whole time. Would highly recommend and they paid out in a couple of days when you have to pay vets in advance.

20 August 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Julian,

We are so pleased to hear that we have been able to help, thank you for your review and recommendation.

All the best,

Becky - Animal Friends Insurance

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look