Admiral Insurance Reviews 150,813

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent service, finding the staff to be very understanding, courteous, and patient. Many people appreciate the clear explanations and the ease of the overall process, from getting quotes to arranging insurance. The pricing is often described as reasonable and competitive, with many consumers feeling they received a good deal. However, some customers also noted issues with customer support, mentioning experiences where they felt ignored or that agents were unhelpful. A few other people felt the pricing was occasionally too expensive compared to competitors, and some found the online process confusing or felt forced to speak with an agent.

What people talk about most

Price

Clients share positive opinions on price, often finding it competitive and reasonable for the coverage... See more

Service

Reviewers mention positive feedback about service. Many customers praise the ease and speed of obtaining... See more

User experience

Consumers find the user experience to be largely positive, praising the website as thorough, clear, and easy... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the helpfulness, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting helpful and professional... See more

Based on these reviews

Rated 5 out of 5 stars

Admiral travel insurance stepped in after Jet2 failed to refund our cancelled holiday to Cyprus due to the attacks on the British army base. Their staff were very understanding of the situation we w... See more

Company replied

Rated 5 out of 5 stars

Wanted car insurance, got car insurance with no fuss or ridiculous, over intrusive questions, so I'm very happy. Considering the named driver had no experience when I applied I thought the price was v... See more

Company replied

Rated 5 out of 5 stars

Paul who assisted us was one of the best helpers I have experienced. He explained so clearly and was so kind to an 85 yr old. The cost of our insurance was excellent In fact we did ask if we had to c... See more

Company replied

Rated 4 out of 5 stars

It was bought through a comparison site, and was very straightforward. This is the first time I have used Admiral insurance. I was previously with quote me happy . Com which is an online only platform... See more

Company replied


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Insurance Agency
  5. Pet Insurance Company
  6. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

151K reviews

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Rated 4 out of 5 stars

Resonably insurance quote

Resonably insurance quote, easy to set up

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi!

Thanks for your feedback. We’re really pleased to hear you found the insurance quote reasonable and the setup process easy. We’re glad we could make things clear, straightforward, and good value for you 👌.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hi Howard!

Thank you for your feedback! We’re really pleased to hear you experienced efficiency throughout your call with our operative. Providing clear, smooth, and helpful support is exactly what we strive for, so it’s great to know that came across 😊.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Unsubstantiated renewal price hikes

Have had a pet insurance policy with them for 2 years. My renewal came through with an increase from £247.08 per year to £447.36 so a £200.28 increase. I have had one claim for a gastrointestinal bug of £165 so the annual increase is more than my one claim. This is a two year old dog with no underlying health issues, just a one off claim for a bug. I spoke to someone on live chat who told me to double my excess or half my cover from 10k for the year to 5k for the year to bring my premium down. If I register as a new customer I can get this for £15 per month instead of the £37 per month renewal. It makes no sense. They'd rather get new customers than retain existing customers. I spoke to someone else on live chat who was even less helpful than the first person and blamed his age for the premium increasing even though he is still a very young healthy dog and certainly not a senior dog. I finally spoke to someone on the phone who could offer me a 10% discount as I have my home insurance with them, nobody before offered this just to cancel my policy or half my policy coverage. Regardless, this still brought the monthly payments to £33 more than double the £15 new customers can get the exact same policy for. I have cancelled my pet insurance and will renew elsewhere and will also be cancelling my home insurance. Don't be enticed by their low new customer offers of insurance as they will hike these for no good reason. My last dog had underlying health conditions and had regular claims for medication, hospital and alternative therapies and his insurance never increased by this amount but apparently with Admiral a one off stomach bug justifies your policy increasing by almost 50%. Abysmal service, poor explanations hiding behind insurance terms and "commercial information" and a complete unwillingness to do anything to retain a long term customer. Would never recommend to anyone to use their pet insurance, absolute farce. Can't even view your documents online as they don't have a portal for this in 2026.

22 April 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hi Kris

We’re really sorry to read this and understand how frustrating and disappointing this must feel, especially after insuring your dog with us for two years. A large increase at renewal can be upsetting, and we’re sorry that our explanations and support across chat and phone didn’t meet your expectations.
Premiums are reviewed at renewal and can change due to a range of factors, including claims history, your pet’s age, and wider pricing changes, not just the value of a single claim. We appreciate how unfair renewal prices can feel when compared to new customer offers, and we’re sorry you felt your loyalty wasn’t valued. Thank you for taking your time to leave us a review.

Thanks
Jo

Rated 5 out of 5 stars

Travel insurance via Moneysupermarket

Travel insurance via Moneysupermarket, easy, comprehensive, straightforward & reasonable price.

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for sharing your feedback! We’re really pleased to hear you found arranging your travel insurance through MoneySuperMarket easy, straightforward, and comprehensive, and that the price felt reasonable too 🙌. Safe travels 🛩️

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very easy to use and by far the best…

Very easy to use and by far the best price

20 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Paul!

Thanks for the great feedback. We’re really pleased to hear you found everything very easy to use and that our price was by far the best. Making things simple and great value for our customers is exactly what we aim for 😊. Safe travels 🛩️

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very easy to use and great value for…

Very easy to use and great value for money

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Domenico!

Thanks so much for your feedback. We’re really pleased to hear you found everything very easy to use and felt it was great value for money. Making our cover simple, clear, and good value is exactly what we aim for, so it’s lovely to know that was your experience 😊. Safe travels 🛩️

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

I got the support that I needed,

I got the support that I needed,

18 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Caroline!

Thank you for sharing your feedback. We’re really pleased to hear you got the support you needed. Helping our customers feel supported, listened to, and confident at every stage is really important to us, so it’s great to know our team was able to assist you when you needed it 👌.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

It was very straightforward

It was very straightforward. I was all set up and insured within 10 mins

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Adam!

Thanks so much for your feedback. We’re really pleased to hear everything was very straightforward and that you were fully set up and insured within just 10 minutes. Making the process quick and hassle‑free is exactly what we aim for 🙌.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hi!

Thanks for your feedback. We’re really pleased to hear you found everything straightforward to deal with online. Making things simple and easy to manage is exactly what we strive for 😊. Safe travels! 🛩️

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Super simple to setup my car insurance…

Super simple to setup my car insurance and waaay cheaper than Aviva Zero (Who are meant to be fully digital so cheaper in theory)

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Kamil!

Thanks for the great feedback. We’re really pleased to hear you found it super simple to set up your car insurance and that the price compared so well. Making things easy and great value for our customers is exactly what we aim for ,thanks for choosing Admiral 😊.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Agent helped me add an extra day onto…

Agent helped me add an extra day onto start of my policy which did not seem straight forward on your end, so very helpful to me

19 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi!

Thank you for sharing your feedback. We’re really pleased to hear our agent was able to help add the extra day to the start of your policy, especially when it wasn’t obvious how to do this. It’s great to know their support made things easier for you 👌.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Stay clear from this company!!!

Stay clear from this company!!!

I cancelled my policy by actively not paying the renewal fee expecting that it would cancel. 3 months later I get an email from debt collectors stating that I'm in arrears with Admiral. They had continued my policy on by 1 month, cancelled it then due to non payment and adding on a admission fee. They never sent me any information that my policy would continue even due to non payment, then send it to the debt collectors. When trying to understand what I owed them, their chat team kept forwarding on the message saying the policy would auto-renew and that I was informed. I'm so upset by this, I had been a admiral customer for 7 years, and had actually moved my policy to a landlord. Needless to say, I will never use this company again with the way this went down and how I was treated online.

22 April 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hi Mark

We’re really sorry to read this and understand why this experience has been so upsetting, especially after being with us for so many years. We appreciate you taking the time to explain what’s happened.
We’re sorry if this wasn’t communicated clearly at the time. If you don’t want your policy to renew, we do need to hear from you directly, as policies are set to renew automatically unless cancelled. Where a renewal payment isn’t received, the policy can continue for a short period before being cancelled, and this can lead to charges being applied.
That said, we appreciate your concerns around the communication you received and how this was handled, and we’d like the chance to look into this properly for you. If you’re happy to, please email us with your policy details to ReviewFeedbackSupport@admiralgroup.co.uk so we can review what’s happened and see how we can help further.

Thanks
Jo

Rated 5 out of 5 stars

I had a great chat with your…representative very helpful and courteous to me

I had a great chat with your representative he was extremely helpful and courteous to me great banter and I was very happy to take out motor insurance.

16 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Oonagh!

Thank you so much for sharing this lovely feedback. We’re really pleased to hear you had such a great chat with our representative and found him extremely helpful and courteous. It’s great to know the conversation was enjoyable too, that kind of friendly banter can really make a difference. We’re delighted you were happy to take out your motor insurance with us and truly appreciate you choosing Admiral 😊

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

quick and efficient

Good ex explained what was included on my policy and added another driver quick and efficiently. Another plus is rhe phone was answered very quickly.

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Christine!

Thanks so much for your feedback. We’re really pleased to hear everything on your policy was clearly explained, and that adding another driver was handled quickly and efficiently. It’s also great to know your call was answered promptly 🙌.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars
Admiral Insurance logo

Reply from Admiral Insurance

Hi Lynn!

Thanks for the feedback. We’re really pleased to hear you liked the price and found everything easy to do. Making things simple and good value for our customers is exactly what we aim for 👌.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

I am incredibly offended and disappointed with Admiral

I purchased travel Insurance with Admiral on the morning of my holiday. This was the day that the Iran conflict started. We then suffered the affects of the middle east airspace closure and lost £1000s and suffered travel chaos. After multiple phone calls and being told I had a valid claim and submitting the evidence required. Admiral scoured the internet looking for a way out of paying the claim. I have been accused of fraud because I technically purchased the policy after the crisis started. I had no knowledge of any attacks in the middle east and feel the claims made by Admiral are purely to not pay the claim. I purchased travel insurance approximately 8am in the morning because I was going on a long overseas holiday. Admirals claim and attack on me are untrue and unfair. I am incredibly disappointed with Admiral and will never use them again. They are purely looking for a way out of honouring their agreement.

22 April 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello Matt,

Thank you for taking the time to share your experience. I’m really sorry to read how upsetting and stressful this situation has been for you, particularly after the significant disruption you faced to your holiday plans and the impact this has had on you financially and emotionally.

I appreciate how frustrating it must feel when expectations around cover and communication haven’t aligned with what you had been advised, and I understand why this has left you feeling disappointed.

I have shared your review directly with our travel team and I have asked them to raise a formal complaint to ensure your concerns are fully reviewed and investigated.

Thank you,
Rach

Rated 5 out of 5 stars

Nice

It’s easy to access

18 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Abiodun!

Thanks so much for your feedback. We’re really pleased to hear you found everything easy to access and straightforward to use. Making our services clear, simple, and convenient for our customers is really important to us, so it’s great to know that was your experience. We really appreciate you choosing Admiral 😊

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very helpful straight forward

Very helpful straight forward

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Sallyanne!

Thank you for sharing your feedback. We’re really pleased to hear you found everything very helpful and straightforward. Making things clear and easy for our customers is really important to us, so it’s great to know that was your experience. We appreciate you choosing Admiral 😊

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

The gent was patient understanding and…

The gent was patient understanding and kindly worked beyond his finish time.

21 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Neil!

Thank you so much for sharing this lovely feedback. We’re really pleased to hear our colleague was patient, understanding, and even took the time to help beyond his finishing time, that level of care truly means a lot to us. We’ll be sure to pass this on 😊.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

quick and easy

quick and easy

15 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Maureen!

Thanks so much for your feedback. We’re really pleased to hear you found the process quick and easy. Making things simple and hassle‑free for our customers is exactly what we strive for, so it’s great to know that was your experience 👌 Safe travels 🛩️.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

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