Admiral Insurance Reviews 

161,221
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 23,936 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the affordable pricing and highly competitive quotes that easily beat alternative options available on the comparison market. People also appreciate the remarkably helpful, friendly staff who guide them patiently through the purchasing process with clear, reassuring explanations. Buyers often mention that setting up coverage online or over the phone is remarkably straightforward and completely stress free. Some reviewers were not happy with unexpected, steep price increases when their policies renewed after the initial term ended. A few other people also felt that communication difficulties, along with unhelpful support agents, made resolving account issues quite frustrating.

What people talk about most

Price

Reviewers highlight positive aspects of price, frequently mentioning competitive renewal rates, affordable... See more

Service

Clients share positive opinions on service, highlighting the quick, easy, and efficient online quote process... See more

User experience

Customers had positive experiences with user experience, frequently highlighting that the online system was... See more

Customer service

Users describe positive interactions with customer service, highlighting that representatives are polite,... See more

Staff

Customers consistently note positive experiences with staff, frequently highlighting their patience,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Your staff member was fabulous, calm, kind and efficient. we had a few teething problems with a bicycle accident having been recorded as a motor accident. He explained exactly what we needed to do, he... See more

Company replied

Rated 5 out of 5 stars

Having purchased a new EV car I thought I had nothing better to do than change the vehicle with my present insurer, they declined to cover it without explanation, the broker then offered me a new poli... See more

Company replied

Rated 5 out of 5 stars

After getting ridiculous multicar insurance prices, I phoned Admiral whose prices were much better than even compare websites. Spoke to Paul who was so helpful and went out of his way to get me the be... See more

Company replied

Rated 5 out of 5 stars

Admiral Platinum was the only policy that ticked every box for insuring my Jaguar XJL Supersport without having to add extras such as breakdown cover, everything was included. The policy price was... See more

Company replied


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency
  5. Insurance Agency
  6. Pet Insurance Company
  7. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

161K reviews

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4.5

All reviews

(161,221)

21,783 reviews in the last 12 months

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Rated 5 out of 5 stars

Easy quick process

Easy quick process

16 February 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback! 😊 We're delighted to hear the process was quick, easy, and hassle-free. That's exactly how insurance should be, no faff, just sorted! Thanks for choosing Admiral, and we're here whenever you need us.

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

The gentleman we spoke with was most…

The gentleman we spoke with was most helpful and explained everything to our satisfaction

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your lovely feedback! 😊 We're so pleased to hear our colleague was able to help and explain everything clearly. Keeping things simple, straightforward, and easy to understand is what we aim for, so it's great to know we got it right for you. Thanks for choosing Admiral, and we're always here if you need us again!

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very helpful sorted everything out for…

Very helpful sorted everything out for me .

23 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for taking the time to share your feedback! 😊 We're delighted to hear everything was sorted out for you and that our team could help make things nice and straightforward. That's exactly what we're here for! Thanks for choosing Admiral, and we're always here if you need us again. 🚗

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Really helpful setting up car insurance…

Really helpful setting up car insurance and incorporated home insurance as well with a really good saving

1 August 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your fantastic feedback! 😊 We're delighted to hear we could help set up your car insurance and bundle in your home insurance too, all while saving you some money. A little extra cover and a little extra cash left in your pocket is always a winning combination! 🚗🏡 Thanks for choosing Admiral.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Customer Service not good

Tried to change the renewal date for our home insurance & online chat was appalling. Resorted to ringing up and after several attempts, ended up with someone who actually knew what they were doing. Very frustrating. Not a good start.

25 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hi Richard

I am sorry to hear about your experience. We can understand how disappointing it must have been to struggle with both chat and phone support when trying to make a simple change to your renewal date. We're glad you were eventually able to reach someone who could help, but this isn't the first impression we'd want to give. Thank you for taking the time to share your feedback, and we'll make sure it's passed on to the relevant team.

Thanks
Jo

Rated 5 out of 5 stars

Good price

Good price, straight forward switch. Had one query which was dealt with well.

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for the lovely feedback! 😊 We're delighted to hear you found a great price and that switching over was nice and straightforward. Even better, when you had a question, it was sorted quickly and clearly, just as it should be! Thanks for choosing Admiral, and here's to smooth sailing and great value ahead. 🚗

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

The company has shown a complete lack…

The company has shown a complete lack of compassion and understanding in the event of my brothers passing. I had to cancel my holiday in order to attend his funeral and I supplied copies of his birth certificate, his death certificate, and my birth certificate, but the company refused to honour my claim by asking for his complete medical history. My brother had been diagnosed with cancer 4 years previously and according to the claims department I should have known he was going to die. I have news for them - we are all going to die. Are all family members supposed to put their lives on hold when another member gets cancer and sit around waiting for the end to come. Had I known he was going to pass at that time I would not have booked to go on holiday obviously. We take out insurance in the hope that we never need to claim, but when such a time comes more understanding and compassion is needed. The company makes it very easy to pay them your money, but don't expect anything in return.

1 July 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for taking the time to share your experience. We are truly sorry to hear about the passing of your brother and the difficult circumstances surrounding your claim. We understand how incredibly upsetting and frustrating this situation must be, especially during such a sensitive time. We regret that you feel there has been a lack of compassion and understanding.

Your review has been passed onto the team and they will be in touch directly to discuss your claim further.

Regards, Alex

Rated 1 out of 5 stars

Admiral taking advantage of a loyal customer

I have been a loyal customer with Admiral for 9 years. This year they tried to increase my home insurance policy cost (with no changes), by 56%. CPI inflation measure is 3.1% over the last 12 months.

I really feel like they are trying to take advantage of me 'as a loyal customer'.

Other insurers are much closer to last year's quote. Time for a change.

1 October 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hi Alex

We appreciate you sharing your concerns regarding the increase in your home insurance premium after nine years of loyalty. We understand how frustrating it can be to see such a significant change, especially when you feel your loyalty hasn't been recognised. We continuously review our pricing to ensure fairness and competitiveness, and we value your feedback as we strive to improve our services.

Thanks
Jo

Rated 5 out of 5 stars

Was very easy to find a great price for…

Was very easy to find a great price for my contents insurance.

9 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for your lovely feedback! 😊 We're delighted to hear you found a great price for your contents insurance without any hassle. Simple, straightforward, and good value is exactly what we aim for. Thanks for choosing Admiral, and here's hoping your contents stay safe while your savings stay put! 🏠

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

did this all online very easy to use

did this all online very easy to use

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thanks for the great feedback! 😊 We're delighted to hear you found everything easy to do online. We've worked hard to make things as simple and straightforward as possible, so it's great to know we hit the mark. Thanks for choosing Admiral, and here's to keeping insurance hassle-free!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very happy with the online Chat service.…

I completed my renewal on the Chat service. The replies were prompt, informative and very helpful, for someone who normally likes to deal with Insurance over the phone. Within 7-8 minutes I was fully covered for another year. Very pleased with this interaction, and all previous dealings, with Admiral.

26 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your wonderful feedback! 😊 We're delighted to hear that renewing your policy through our chat service was quick, informative, and hassle-free.

For someone who usually prefers picking up the phone, getting everything sorted and covered for another year in just 7-8 minutes is a pretty good result!

It's especially rewarding to hear that both this interaction and your previous experiences with Admiral have been positive. Thank you for your continued trust and loyalty. We promise to keep making insurance as straightforward as possible, whether it's by phone, chat, or anywhere in between!

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very easy and quick to get insurance…

Very easy and quick to get insurance and great price

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback! 😊 We're delighted to hear you found it quick and easy to arrange your insurance and that the price was a great one too.

We believe getting insured should be simple: a few clicks, no fuss, and a price that leaves you smiling rather than wincing!

Thanks for choosing Admiral and for taking the time to share your experience. We really appreciate it!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Quick and easy to arrange a travel…

Quick and easy to arrange a travel insurance online at a good price.

19 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback! 😊 We're delighted to hear you found it quick and easy to arrange your travel insurance online, and that the price was right too.

Getting covered for your trip should be as smooth as the holiday planning itself, so it's great to know everything was sorted without any hassle.

Thanks for choosing Admiral and for taking the time to share your experience. Have a fantastic trip, and safe travels! ✈️🌍

Follow us on our socials for handy hints and helpful advice!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Very polite staff and a very good price…

Very polite staff and a very good price for my insurance

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Copilot said:

Thank you for your feedback! 😊 We're delighted to hear our team were polite and helpful, and that you found a great price for your insurance too.

Good service and good value are a pretty great combination, and we're thrilled we could deliver both!

Thanks for choosing Admiral and for taking the time to share your experience. We really appreciate it!

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

It was easy

It was easy, fast and comfortable. The price was not so high.

14 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback! 😊 We're delighted to hear you found everything easy, fast, and comfortable, with a price that didn't break the bank.

We think arranging insurance should be a bit like making a good cup of tea: quick, straightforward, and leaving you feeling happy with the result!

Thanks for choosing Admiral and for taking the time to share your experience. We really appreciate it!

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

Great service overall

Great service overall. There were just one or two communications that could have been more thorough. Also, the phone line suddenly went off, and unfortunately, no one called back.

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback. 😊 We're really pleased to hear that you found the overall service great.

We're sorry to hear there were a couple of occasions where our communication could have been more thorough, and especially that your call was unexpectedly disconnected without a callback. We can understand how frustrating that must have been.

We've passed your comments and details over to the relevant team, who will be in touch.

Thank you for bringing this to our attention and for giving us the opportunity to put things right. We appreciate your support and look forward to speaking with you soon.

Follow us on our socials for handy hints and helpful advice!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Clear Pricing & Descriptions

Excellent Intuitive Website

29 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your fantastic feedback! 😊 We're delighted to hear you found our pricing clear, our policy descriptions easy to understand, and our website intuitive to use.

We work hard to keep insurance straightforward, so it's great to know you could find what you needed without getting lost in a maze of tabs and small print!

Thanks for choosing Admiral and for taking the time to share your experience. We really appreciate it!

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 4 out of 5 stars

Very good service via the phone.

Very good service via the phone.

12 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback! 😊 We're so pleased to hear you received very good service over the phone. There's nothing quite like speaking to someone who can get things sorted quickly and clearly! Thanks for choosing Admiral and for taking the time to share your experience.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

good

good service

28 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your feedback! 😊 We're delighted to hear you received good service.

No fuss, no drama, just the kind of straightforward help we aim to provide every day!

Thanks for choosing Admiral and for taking the time to share your experience. We really appreciate it!

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

A great service thank you

A great service thank you

23 September 2026
Admiral Insurance logo

Reply from Admiral Insurance

Thank you for your kind words! 😊 We're thrilled to hear you received great service.

We like to keep things simple: helpful people, straightforward support, and getting things sorted without any fuss.

Thanks for choosing Admiral and for taking the time to share your experience.

Check out our socials for useful tips, tricks, and updates!👉🏻
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

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