A Choice Insurance Reviews 

7,252
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 928 reviews, reviewers had a great experience with this company. Customers frequently share that the staff is exceptionally helpful, patient, and polite when answering questions, ensuring that every interaction remains pleasant. Many people also state finding very affordable quotes for young drivers, alongside a remarkably straightforward and easy website experience. Some reviewers were not happy with high administrative fees and expensive pricing hikes encountered when trying to make policy changes or cancel. Consumers additionally pointed out real difficulties reaching support by phone and dealing with frustrating communication barriers. Others noted that resolving issues could sometimes feel stressful and disappointing when expectations were not properly met.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing them as diligent, kind, and extremely helpful when... See more

Customer service

Customers report positive experiences with customer_service, noting quick response times and helpful staff.... See more

Price

People report ambiguous experiences with price, revealing a strong division among customers. Many reviewers... See more

Service

Consumers find service to be positive and a real pleasure to deal with. Reviewers note that staff helped with... See more

User experience

Clients share positive opinions on user experience, highlighting a fast, straightforward, and easy process to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

Called customer service to ask a few questions. Extremely helpful and able to answer any questions I had. Stayed on the phone while I went through the online forms. Learner driver insurance was very r... See more

Company replied

Rated 5 out of 5 stars

Their quote was still the cheapest for my daughter's car incurance. We did need to make some changes as my daughter is now in full time education and has increased her mileage, but the renewal remaine... See more

Company replied


Company details

  1. Insurance Agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.2

All reviews

(7,252)

901 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great company

Great company, straight forward & very competitively priced. Highly recommend for learner driver insurance

16 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Bex,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 5 out of 5 stars

Fixed my issue fast

Fixed my issue fast

19 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Lee,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 5 out of 5 stars

Had a little confusion that was sorted…

Had a little confusion that was sorted out reslly fast thanks to naomie was super helpful and made the process so fast and simple happy to be with a choice

19 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Duncan,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
A-Choice

Rated 5 out of 5 stars

Good value

Good value, easy online purchased.

14 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 5 out of 5 stars

Answered every question with absolute…

Answered every question with absolute precision and explained everything perfectly to me, couldn’t of asked for anything more and simple from these guys and made the experience a whole lot easier

17 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kye,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto our agent.
Regards,
A-Choice

Rated 5 out of 5 stars

Such a great service

I spoke to suzi today and she was such a genuine, nice person who was so helpful. All my questions were answered and I got all the information I needed. This was definitely the best customer services I have had

17 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Tilly,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Suzi.
Regards,
A-Choice

Rated 5 out of 5 stars

great

great, experience. Easy to use and get started.

13 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice

Rated 5 out of 5 stars

All perfect 👌

All perfect 👌

15 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Ella,
Thank you for the 5-star review!!
Regards,
A-Choice

Rated 5 out of 5 stars

Amazing 😍

Got everything in seconds about the car. Low insurance and etc. it was really easy to buy the insurance. 👍🏼

14 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thank you for your kind words and 5-star rating!
Regards,
A-Choice

Rated 5 out of 5 stars

Shazia was much help both times i’ve…

Shazia was much help both times i’ve called recently!

15 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto Shazia.
Regards,
A-Choice

Rated 4 out of 5 stars

Received all the information I needed

Received all the information I needed, just a long wait for an operator

15 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Rob,
Thanks for taking the time to leave us a review. We appreciate it. Apologises for the long wait time you experienced.
Regards,
A-Choice

Rated 5 out of 5 stars

Nice an easy

Nice an easy

9 June 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kirstie,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 5 out of 5 stars

Naomi was really helpful and patient…

Naomi was really helpful and patient with me when explaining what was going wrong with my policy and was really helpful with how to fix it and other information that I would need

15 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Hayleigh,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
A-Choice

Rated 5 out of 5 stars

Truck insurance renewal

The person who renewed my insurance was very helpful and explained everything I needed
I am happy to stay with choice

13 June 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Tony,
We're so grateful you took the time to leave us a 5-star review. Thank you! We have passed your comments onto our agent.
Regards,
A-Choice

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