Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I cancelled my previous insurance then come across Choice. Will never be looking back again, highly recommend & very reasonable with there pricing method. Was an easy process to re-insure myself w... See more
Company replied
I'd like to say thanks for all your help in keeping me insured, and safer on the road. A big special thankyou to smiley, who was a real pleasure to chat with , and help with a few difficulties I was... See more
Company replied
I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 97% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from A Choice Insurance
Hi Jeremy,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
The CS was perfect.
The service advisor helped me and was very clear and well mannered.
6 October 2026
Unprompted review
Reply from A Choice Insurance
Hi Gaz,
Thanks so much for sharing your experience with us. We have passed your comments onto our agent.
Regards,
A-Choice
Very Good Service Very happy with this…
Very Good Service Very happy with this insurance
3 October 2026
Reply from A Choice Insurance
Hi,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Sarah Baker was absolutely brilliant
Sarah Baker was absolutely brilliant.
Patient, professional and understanding.
Sarah is a credit to the company
5 October 2026
Unprompted review
Reply from A Choice Insurance
Hi Jayne,
Thank you for your kind words and 5-star rating! We have passed your comments onto Sarah.
Regards,
A-Choice
The lady who helped me couldn’t have…
The lady who helped me couldn’t have been more helpful, I was so worried when I made the call , however she quickly settled me and dealt brilliantly with my issue . Very happy
5 October 2026
Unprompted review
Reply from A Choice Insurance
Hi Graham,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto out agent.
Regards,
A-Choice
Cancelled my son's insurance without…
Cancelled my son's insurance without justified reason, said it was his job as a labourer.
Insurance paid off for the year with 2 weeks to go so loses his 1 year no claims. No issues with his driving had a black box
29 September 2026
Unprompted review
Reply from A Choice Insurance
Hi Dylan,
We're grateful for your review. It means a lot to our team. We have passed your comments onto our agent.
Regards,
A-Choice
Straight forward and cheapest learner…
Straight forward and cheapest learner insurance
25 September 2026
Reply from A Choice Insurance
Hi Hayley,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Henry,
Thank you for your kind words and 5-star rating! We have sent your comments onto our agent.
Regards,
A-Choice
Highly do not recommend.
Highly do not recommend.
I have received numerous emails and text messages threatening to cancel my insurance due to “non-payment”, including on occasions when my direct debit had already been successfully taken- in one instance, I received the message twice after payment had been collected.
I contacted customer service to try to get to the bottom of the issue but my experience was extremely disappointing. The customer service agent, Prudence, hung up on me while I was trying to resolve the matter. I was also told that the email I had received had not been sent from their side. However, when I asked for an email address so I could forward the communication for investigation, I was given the exact same email address that had previously sent me the payment warning. Mind you this is the second time in less than a week I was told my policy was cancelled.
I feel I now have to check my emails multiple times to see if my insurance policy is still okay or if they are threatening me again. Probably the worst car insurance company I’ve dealt with but have consistently caused me anxiety.
28 September 2026
Unprompted review
Reply from A Choice Insurance
Hi Nics M
Thanks for sharing your review.
I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Reply from A Choice Insurance
Hi Daynton,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Vasile,
Thank you for the 5-star review!!
Regards,
A-Choice
Excellent
Excellent very easy to organise and competitive rate for a learner driver . Communication excellent
23 September 2026
Reply from A Choice Insurance
Hi Nichola,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
Very efficient and quick to respond to new motor insurance policy
From motor quote to receiving documents, quick and efficiently handled.
24 September 2026
Reply from A Choice Insurance
Hi Brian,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Mrs Parsons,
We're grateful for your review. It means a lot to our team.
Regards,
A-Choice
My son is a student
My son is insured with A Choice. After him feeling a bit hard done to on his driving score because of late night driving, and being charged a further £50 admin fee to change the fact he was now going to a University, still a student . Had a few calls with A Choice about this, and it wasn’t the best experience. But recently had a call from Kate from Customer Services and she was absolutely lovely and very helpful explaining why these things had happened. So I changed my review from 1 star to 5 stars.
24 September 2026
Unprompted review
Reply from A Choice Insurance
Hi Matthew
Thank you for taking the time to speak with me about your review.
I'm glad I was able to explain the driving scores and our charges.
If you need any help in the future, please contact me using the contact details I gave you.
Thanks Kate
Reply from A Choice Insurance
Hi Neil,
Thank you for the 5-star review!!
Regards,
A-Choice
Good customer service and not a long…
Good customer service and not a long wait to speak to support.
24 September 2026
Unprompted review
Reply from A Choice Insurance
Hi Rosy,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
Even though it took a while to get…
Even though it took a while to get through to them Shanti was very efficient and quick with my request.
23 September 2026
Unprompted review
Reply from A Choice Insurance
Hi Cassandra,
Thank you for your 5-star review. We appreciate the feedback. Apologies for the wait time you experienced.
Regards,
A-Choice
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