Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more
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I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more
I love Abel and Cole. Two little downsides: the delivery charge is rather steep if one considers weekly orders and there is no option to manage my favourites. Whatever I have ever purchased/received f... See more
We are on our 3rd veg box and have found the whole experience really great, simple and reliable. It is really easy to adjust the content each week to suite our needs. It is very reliable, arrives... See more
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Company details
Written by the company
At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.
Abel & Cole
Written by the company
- Zero pointless plastic
- Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
- Zero air miles
- We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
- Farmers paid fairly
- Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.
No Quibble Guarantee
No Quibble Guarantee
We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk
Contact info
4.7
Excellent
16K reviews
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Products are of the highest quality
Products are of the highest quality, always deliver on time and with courtesy.
2 July 2026
May use AI-assist with repliesRead more
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Reply from Abel & Cole
Hey there,
Thanks for getting in touch and sharing your feedback.
It's great to hear your fruit & veg is arriving in good condition - that's exactly what we aim for! But I'm sorry to hear that you've had some swaps which were incorrect.
We provide a list of swaps each week for customers to choose from when they edit the contents of their Fruit & Veg Box. It might be that there were some items which were unfortunately unavailable at the time of your delivery, but I'd like to look into this. I'll personally be in touch to chat about this more and to help put things right for you.
Thank you again for leaving a review.
Best,
Mariaa
An early delivery....great…
An early delivery....great products....the only place I've been able to find organic Soya yogurts ...very pleased
25 June 2026
I’ve been shopping with Abel & Cole for…
I’ve been shopping with Abel & Cole for years, and I honestly couldn’t recommend them more. I love their commitment to supporting farmers and providing high-quality organic food. The seasonal fruit and vegetables are always fresh, full of flavour, and the variety available is fantastic. It has completely changed the way my family shops and eats, encouraging us to enjoy what’s in season.
Their website is easy to use, deliveries are reliable, and customer service is excellent. On the rare occasion there’s an issue with an item, it’s resolved quickly and refunds are processed without any hassle. If you’re looking for a simple, convenient way to enjoy fresh, organic food at home, Abel & Cole is an outstanding choice. Highly recommended!
4 June 2026
Always a good service from Abel & Cole
Always a good service from Abel & Cole. The delivery is prompt and the produce is always fresh and top quality. Highly recommended if you care about your food.
1 July 2026
Always deliver with care
Always deliver with care, collect boxes from my porch quietly.I look forward to opening the box and sometimes getting a small surprise!
1 July 2026
Excellent in all respects: quality, delivery, customer service and value
The produce is excellent, and sometimes so much better than supermarket equivalents that it is a revelation - for instance, carrots. The selection in a veg box is excellent, and always very fresh. I love working out a week's menus according to what I get in each week's box. Dried fruit ordered separately is exceptionally good. Packaging is recyclable.
Customer service is friendly and responsive. It's easy to customise your box by adding, cancelling or swapping items. Delivery is efficient and reliable.
For me, nothing could be better than having oranges which have not been sprayed with pesticide 17 times.
1 July 2026
Great service…
The delivery is early in the morning and all items are packed with insulation and ice packs to keep everything fresh. All produce is top quality.
30 June 2026
Abel & Cole do everything well
Abel & Cole do everything well - I can't think of anything to say which is not good! The product range is excellent, food quality is superb, deliveries are well organised and reliable, it's rare that there are products which can't be supplied, customer service is helpful, friendly & efficient if there is a (rare) issue. We have been customers for so long I can't remember (decades), which speaks for itself!
27 June 2026
Reply from Abel & Cole
Hi there,
Thank you so much for your wonderful review - it truly means the world to us! Hearing how happy you are with our products, quality, and deliveries makes our day, and knowing you’ve been with us for decades is such a joy.
We’re delighted that you find our customer service helpful and friendly whenever you need us, even if it’s just on rare occasions.
Thank you for your loyalty over the years - we really do appreciate it!
If you’d like to share the love, our refer-a-friend perk gives your friends 50% off their first 4 boxes, plus you’ll get a £10 voucher as a thank you from us.
Thanks again for your ongoing support and for sharing your thoughts!
Best,
*Corina
Long Standing Customer
I have used Abel & Cole for many years, excellent service and helpful approachable staff. A wide range of goods available and well described on their easy to use website. A dedicated once a week reliable delivery with good communication. The fresh organic/free range A&B options are most likely more expensive than bog standard supermarket options but A&B produce is in my experience very fresh and tasty by comparison. Other non-food eco-friendly items are often competitively priced against the big supermarkets. A great option to have for fresh and eco friendly goods.
30 June 2026
Good and fast service and delivery
Good and fast service and delivery, a lot of vegan products available
30 June 2026
Excellent service
Excellent service
This is expensive but the customer service absolutely makes it worthwhile. If there is ever a problem with my order (rare) they sort it and keep me updated. I like the ethics and the fact that I can return packaging for reuse and disposal. Everything feels thoughtful and personal
12 June 2026
Always deliver my box on time and very…
Always deliver my box on time and very friendly and polite 😊
23 May 2026
Always reliable
Always reliable. Good quality fruit and vegetables. The soft plastic collection service is really helpful for cutting down waste packaging.
4 June 2026
Excellent company
I have been ordering from Abel and Cole for many years. I am very happy with the quality and availability of the products. Also the customer helpdesk are really helpful and efficient. The deliveries are very reliable and I always receive a text giving me a time slot. The emails from Abel and Cole are always relevant and informative. I am a very happy long standing customer.
29 June 2026
Reply from Abel & Cole
Hi there,
Thank you so much for your lovely review and for being a loyal customer over the years!
We’re thrilled to hear you’re happy with the quality of our products and that our team has been helpful whenever you’ve needed us. It’s great to know you find our deliveries reliable and our updates useful.
If you'd like to spread the joy, our refer-a-friend perk gives your friends 50% off their first 4 boxes, and you'll get a £10 voucher as a thank you for sharing the love.
Thanks again for your ongoing support and for sharing your thoughts!
Best,
*Corina
Absolutely fabulous & great to see such…
Absolutely fabulous & great to see such fresh, wonderfully tasty fruit and veg - perfectly ripe! - No issues whatsoever and not worrying about having to send produce back - great for my nervous system. Thank you for the care you put into service & quality, range and delicious foods.
22 June 2026
Wonderful people!
Great customer service, excellent varied produce, great communication re delivery times. We returned to Abel & Cole after a few years and still great people to deal with❤️
29 June 2026
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