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Abel & Cole Reviews 

15,814
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

Able & Cole service is good - delivery driver always delivers on time and to my front door. Please could the boxes sometimes be a little less heavy and compacted so that I can lift the boxes comfortab... See more

Rated 5 out of 5 stars

I've been with Abel & Cole for years. Their fresh fruit and vegetables just taste so much better than organic from even posh supermarkets. They have speciality foods which are so delicious - and al... See more

Rated 4 out of 5 stars

The food items I ordered were fresh and excellent. The delivery driver however, was disappointing. For the first time, my order was left in the full glare of the public to help themselves. Out of she... See more

Rated 5 out of 5 stars

Amazing service ,my veg box is always correct with fresh veg and fruit , you get a text giving you a delivery time which is very helpful so you not sitting in all day waiting. Delivery driver is frien... See more

Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,814)

1,713 reviews in the last 12 months

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Rated 5 out of 5 stars

Abel & Cole take the best care when…

Abel & Cole take the best care when delivering stocks by wrapping them in appropriate packaging and keeping things cool as needed. This ensures that their products are received in the best possible condition, to be enjoyed by their customers.

13 June 2026
Rated 4 out of 5 stars

There is a good range of fruit and veg…

There is a good range of fruit and veg available. My only gripe is that the fruit sometimes gets a rough ride. Squashed bananas, bruised nectarines and plums.

26 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi there,

Thank you for sharing your feedback. I’m glad you’re generally enjoying the seasonal variety of fruit and veg on offer. We always want you to receive the freshest, most delicious produce in every delivery, and I’m really sorry to hear that hasn’t been your experience lately.

I’ll personally be in touch today to chat more about this so that I can address the issues with our packing and quality assurance teams and make sure you enjoy your upcoming orders.

Thanks again for sharing your thoughts with us, and I look forward to speaking with you!

*Best,
Corina

Rated 5 out of 5 stars

Excellent all round service

I love everything about this company. Their lovely food and excellent service are something I really value. I look forward to my deliveries which are usually nice and early. I really feel that I am valued as a customer and love the freebies.

25 June 2026
Rated 3 out of 5 stars

Mixed

Good - fresh veg, delivered regularly, recycle boxes
Bad - often items I don't want, delivery times vary too much, very very difficult to completely cancel

4 June 2026
Unprompted review
Abel & Cole logo

Reply from Abel & Cole

Hi Michael,

Thanks for taking the time to leave a review. We're so pleased to hear you've been enjoying the quality of our fruit and veg and have made use of returning your boxes to us so that we can re-use them for future deliveries.

We really appreciate your feedback. Our signature Fruit & Veg Boxes can be tailored with our swaps and dislikes to help you get the things you really love in your box, and take out the things you're not so keen on. I appreciate that we do things a bit differently by not being able to offer a fixed delivery slot in order to keep our carbon footprint to a minimum, but we'll always take detailed delivery instructions so the driver has a safe place to leave your delivery when they arrive. I'll be sure to pass your feedback on to our web teams, as it shouldn't be difficult to cancel. I'm really keen to make sure you get the most out of your deliveries, so please do write an email in my name and I'll be happy to help with this.

Best,

Sam

Rated 4 out of 5 stars

Great food straight to your door

A varied summery mix of courgettes, salad leaves,plums, and bananas plus the best chilled spoke juice ever in the 'surprise' section which i enjoy each time. Lots of interesting goods have been introduced yo me.
You are reminded to check what's coming a couple of days beforehand and have the opportunity to choose from a wide range of goods. Give it a go! It comes to you in sturdy boxes and efficient cool boxes too.

25 June 2026
Rated 5 out of 5 stars

Loving the fruit and veg box

Am 4 weeks in now and loving my fruit and veg box deliveries. The food has been of excellent quality and there’s plenty of it…. Arrives well packed. I like the fact that you can swap items in your box .. ensures we don’t waste anything. Definitely worth it to ensure we eat more fruit and veg !

25 June 2026
Rated 5 out of 5 stars

Always on time

Deliveries are always on time and delivered with care. Have been an A & C customer for many years and their customer service is excellent. I prefer to buy organic food and their range is very good.

17 June 2026
Rated 5 out of 5 stars

Great company!

Organically farmed, good produce arriving at your doorstep. Good communication & service.

24 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Anette,

Thanks for taking the time to leave us a glowing review, and for your support! We really appreciate it.

Best,

Sam

Rated 5 out of 5 stars

I look forward my lovely deliveries and feel valued as a customer

Love your food and household products and have been enjoying them for many years. The fact that the produce is not only delicious but of high quality is important for me. There are usually special offers to look out for and occasional freebies that are most welcome. Queries are always answered promptly by friendly staff and your delivery drivers are courteous and helpful. Love the returnable boxes and always look forward to my deliveries. I feel appreciated as a loyal customer!

22 June 2026
Rated 5 out of 5 stars

Abel & Cole

I am EXTREMELY HAPPY with all my orders from Abel & Cole. The food arrives fresh and is delicious, I can definitely taste the difference from them and my supermarket. I also LOVE my free tea towel. THANK YOU SO MUCH😋
Oh and the delivery man is friendly👍🏻

24 June 2026
Rated 4 out of 5 stars

Good quality generally

Good quality generally but sometimes you only get one day out of the veg so you need to be organised and use it all within one or two days. Occasionally I've had something not usable like squishy courgettes or really sad spinach. If the box is damp that's usually when it's a bit dodgy.

23 June 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Helena,

Thank you for taking the time to leave a review, and we're so pleased to hear you've been happy with your deliveries overall.

Having said that, I am sorry to hear you've had some produce that turns quicker than it should. This shouldn't be the case, and I'll personally be in touch shortly to find out more.

Best,

Sam

Rated 5 out of 5 stars

Reliable and high quality

Extremely reliable delivery service with an easy-to-use site. We get a weekly small box. The produce is usually far better quality than from the supermarket these days. Comes dirt-free so less washing than some other veg boxes. Very simple process to e.g. skip a week when going on holiday.

24 June 2026

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