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77 Diamonds Reviews 

5,977
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 1,301 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality of the jewellery, highlighting the beauty of the rings and diamonds, and the outstanding craftsmanship. Many people are delighted with their purchases, noting that products often exceed expectations. The meticulous attention to detail in the creation of each piece is frequently appreciated, with many highlighting the high standard of the final product. Reviewers also frequently commend the excellent customer service and the helpful, knowledgeable staff who provide personalized support throughout the process. The overall service is described as professional, timely, and seamless, with many appreciating the clear communication and guidance received. Additionally, the beautiful and special packaging of the items consistently enhances the unboxing experience for customers.

What people talk about most

Product

People report positive experiences with product, often highlighting the exceptional craftsmanship and high... See more

Staff

Customers had positive experiences with staff, consistently praising their professionalism, patience, and... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the exceptional dedication,... See more

Service

Customers consistently note positive experiences with service, describing it as exceptional, professional,... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the outstanding... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff. On this occasion we were... See more

Rated 5 out of 5 stars

The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied

Rated 5 out of 5 stars

Had a very positive experience with Natacha and 77diamonds. We were concerned our wedding rings would not arrive on time but Natacha ensured they arrived to us promptly and safely. The rings are perfe... See more



Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 58% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(5,977)

1,564 reviews in the last 12 months

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Rated 4 out of 5 stars

Great product quality, service can be better.

I ordered directly through the showroom in Copenhagen. It took 7 weeks before the ring was delievered to me. There weren't any emails to update me on the status of my order which took longer than 4-5 weeks (the expected delivery time).

Customer service are responsive when it comes to calls, emails, and following up with your requests. However, you have to follow up yourself, even the payment receipt I had to call and ask for it to be sent. At the showroom, Ali was patient, and very welcoming. He helped me choose a great ring for my budget. The sizing though was very tricky and I didn't end up with the perfect size, partly because the ring you try on has no stones, so the weight and feel is simply not the same as the real one.

I also expected more "education" for those who are purchasing an engagement ring, but most of the research you have to do yourself online.

Value for money is really good, and the product quality is amazing - really top tier. Can't say anything about the product itself. I am very happy with it, the size is something that can be fixed.

15 May 2026
Rated 5 out of 5 stars

Excellent experience

Purchased a loose diamond from 77 diamonds but needed it quite quickly. Emailed their customer service team, Natacha was absolutely brilliant, clearly communicated that she was going to get in touch with their team elsewhere to expedite dispatch and get back in touch within a set timescale to provide an update. She did exactly as she said, confirmed a speedy dispatch and new delivery date. The gem arrived before the expected date and was tracked the whole way - I live on an outer Scottish isle which makes this whole experience even more impressive. When it arrived the packaging was immaculate and it really felt special. Would absolutely purchase from 77 diamonds again!

17 May 2026
Rated 5 out of 5 stars

Returned for eternity band

We purchased my wedding band and engagement ring via 77 Diamonds website 14 years ago and returned to their website to look for eternity rings. I was keen to price match with local stores as well as get a good match to my engagement ring so I contacted them. Toni’s communication from initial interest to tracking was prompt and thorough and I’m so happy with my new ring which is a great addition to my stack and offered great value for money.

7 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience with Maryam Zadeh

I had an excellent experience with Maryam Zadeh at 77 Diamonds Manchester. She was extremely knowledgeable, patient and attentive throughout the whole process, helping me shortlist the right diamond and ring design with genuine care and professionalism. Her guidance made the experience feel very personal and reassuring, and I would highly recommend her to anyone looking for expert advice when choosing a special piece of jewellery.

14 May 2026
Unprompted review
Rated 5 out of 5 stars

The product was amazing!

The product was amazing!! Everything looks like in the page.
I need the ring to be delivered in a "special" location and Clare arange it to make it possible.
Clare was accompanying me during all the process being an unpayable help!

15 May 2026
Unprompted review
Rated 5 out of 5 stars

I’ve just placed an order for a ring…

I’ve just placed an order for a ring from “77 Diamonds”, and I’m genuinely very happy with the overall experience. A special thanks to Cecilia Rotar for assisting me throughout the entire process. She was incredibly professional, genuinely helpful, and responded to all of my questions quickly and clearly. Her support made the whole experience smooth, enjoyable, and stress-free. Highly appreciated service from start to finish.

15 May 2026
Unprompted review
Rated 5 out of 5 stars

Very accommodating

Very accommodating, received great support from the sales consultant, excellent products and arrived on time

21 April 2026
Unprompted review
Rated 5 out of 5 stars

The best jewelry

The best jewelry, costumer service and care. The package was insured and everything went very well receiving my lab grown diamond engagement ring. I strongly recommend!

13 May 2026
Unprompted review
Rated 5 out of 5 stars

Great products and support

Great quality products, and a very happy partner with their gift. Website is really easy to use and shows you exactly what you’re getting. Prices are really reasonable, and you do seem to get a lot for your money compared to other sites. Finance available too which is great.

Customer support was excellent, and even managed to get my order a bit quicker in time for an anniversary. Friendly, helpful, and overall a great experience.

12 May 2026
Unprompted review
Rated 5 out of 5 stars

Great experience all round

I had a fantastic experience dealing with 77 Diamonds, in particular Clare Caliwan who was amazing throughout. Helpful and really quick responses to emails. The ring I ended up with is great and for a very good price. It needed resizing and this was very easy to get sorted. Highly recommend 77Diamonds

26 March 2026
Unprompted review

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