I had an excellent experience with 77 Diamonds from start to finish. I first visited the Basel showroom, where Besir Bajrami took the time to advise me and help me choose the right engagement... See more
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perfect ring, excellent service, can highly recommend 77 diamonds for any kind of jewellery
Good device and helpful
Company replied
Very warm welcome and professional sales team! Would definitely recommend!
Company details
- Jewelry Store
- also in
- Diamond Dealer
- Jeweler
- Jewellery Manufacturer
- Jewelry Designer
- Jewelry Repair Service
Written by the company
77 Diamonds is the home of custom handcrafted engagement rings and fine jewellery. Here, you can rely on a service that is entirely personalised. Whether you choose to design on our award-winning website or visit one of our luxury showrooms : our experts are here to guide you every step of the way. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations. Today, we are proudly Europe’s foremost online diamond jeweller, offering access to the world’s finest certificated diamonds, counting as many as 1.8 million in our selection. As the years go by, we continue to grow and innovate, but our ethos remains the same: we stand for artistry, excellence and a mission to provide the best customer service. That's our promise: the finest craftsmanship for the fairest price. Honest guidance and dedication to conflict-free, responsible sourcing. And with access to the most extraordinary diamonds and gemstones in the world, the stone of your dreams is yours at 77. We tailor each piece in line with your vision, to create pieces that eventually become family heirlooms: passed down generations, cherished for a lifetime. Together, let's share the moments that matter, engagement and beyond.
Contact info
Grosspeteranlage, 4052, Basel, Switzerland
- 41615000521
4.5
Excellent
15 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 86% of negative reviews
Typically replies within 1 week
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Reply from 77 Diamonds - Basel
Dear Amal,
Thank you for your generous review. We are so pleased to know our team delivered the service you were looking for.
Kind regards,
77 Team 💎✨
Excellent experience from start to finish
I had an excellent experience with 77 Diamonds from start to finish.
I first visited the Basel showroom, where Besir Bajrami took the time to advise me and help me choose the right engagement ring. He was very professional, helpful and made the whole experience easy and enjoyable.
Natacha Hainingomalala was also fantastic throughout the process. She kept me updated on my order, answered my questions and made sure everything was progressing on time, which was especially important as I needed the ring before travelling.
The ring arrived on time and the result is absolutely beautiful. It is exactly what I was hoping for and I couldn’t be happier with it.
A big thank you to Besir, Natacha and the whole 77 Diamonds team for the excellent service. I would definitely recommend them.
18 September 2026
Unprompted review
Reply from 77 Diamonds - Basel
Dear Loc,
Thank you so much for your wonderful review! We’re delighted to hear that Besir and Natacha made your experience smooth and enjoyable, and that you’re so happy with your beautiful ring. We truly appreciate your recommendation!
Kind regards,
77 Team 💎✨
Outstanding customer service from the very beginning
Even before visiting the Basel showroom, I wanted to share my experience with 77 Diamonds.
From my very first enquiry, Besir has been exceptionally professional, patient and responsive. He has taken the time to answer every question thoroughly, offered honest advice, and never made me feel under any pressure. Throughout the process, his communication has been excellent and he has made what is an important decision feel much easier.
Although I haven't completed my purchase yet, the level of customer service I have received so far has been outstanding. Based on my experience to date, I would highly recommend 77 Diamonds Basel to anyone looking for expert guidance and a truly customer-focused approach.
Thank you, Besir.
27 June 2026
Unprompted review
Great Place
A lot of posibilities to choose from and a great price for what you get. Super friendly consultant and a nice office. :-) Only thing that could be better is to have more rings in the show room with actual diamonds so you see upfront how they look like.
23 June 2026
Unprompted review
Very warm welcome and professional…
Very warm welcome and professional sales team! Would definitely recommend!
8 May 2026
Unprompted review
Quick to respond
Quick to respond, great selection, accommodated time delivery request, helpful service rep (Natacha).
25 February 2026
Unprompted review
perfect ring
perfect ring, excellent service, can highly recommend 77 diamonds for any kind of jewellery
9 February 2026
Unprompted review
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