23andme Reviews 

8,065
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 743 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally appreciate the detailed DNA reports and find the historical matches fascinating for learning about their heritage. People often mention that the testing process is quite straightforward, making it easy to understand the genetic breakdown and discover new family connections. However, some customers also noted frustrating difficulties with customer service response times and getting help when problems arise. Other people felt that the premium subscription is quite expensive and that navigating the platform features can sometimes be confusing. Reviewers additionally pointed out that tracking results and managing family trees can present unexpected challenges.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, highlighting both impressive features and... See more

User experience

Users describe ambiguous interactions with user_experience, expressing widespread frustration with login... See more

Service

Reviewers highlight ambiguous experiences regarding the service, as feedback varies significantly among... See more

Customer service

Customers had negative experiences with customer_service, consistently reporting frustration with... See more

Price

Clients share negative opinions on price, describing costs as outrageous and feeling heavily overcharged.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 58% of negative reviews

Typically replies within 24 hours

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3.6

All reviews

(8,065)

662 reviews in the last 12 months

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Rated 1 out of 5 stars

Shocking

Shocking! Absolutely shocking experience, ridiculous waiting times I regret I didn’t go through the reviews before I waste my money on this SCAM

17 April 2026
Unprompted review
Rated 1 out of 5 stars

Buyer beware for changing heritage with no sample left.

I received my health and ancestry report approximately 2 years ago. I think we can all agree you lineage doesn’t changed once it’s done genetically. Well my heritage totally changed. When asked how they came up with this conclusion when they were supposed to throw my sample away. Should have been end of story. How could they come up with places no one has ever been in my family and not even the town or region of Italy my grandparents came from with the papers sitting in front of me. I called and the Filipino agent told me what he was reading from his book. Useless.

15 April 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 4 out of 5 stars

Many Changes, but Still One of My Favorites

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sites. I have been a Premium member since they first started it and I love the insights it provides. For the most part I believe that the information is correct. I wish that the site would go deeper on some things, like Pharmacogenetics, but I do like how deeply it goes into each item.
One thing that I found to be total BS is a report saying that my hand-eye coordination is excellent... when in fact it definitely is not.
One report that I DEFINITELY believe is true is that I ABSOLUTELY HATE THE SOUND OF CHEWING and with plastic wrappers and such. OMG MY MIND GOES SOOOO CRAZY!! That is SPOT ON!!

29 October 2025
Rated 3 out of 5 stars

6 weeks with no results and I'm getting…

6 weeks with no results and I'm getting emails saying they just started extracting DNA....despite the fact that I already went through that starting over a month ago and online I have been (am still showing as) in the Genotype sequencing section. Emails don't add up with online. Daughter's kit was received at the clinic the same day and she got results weeks ago. They are rerunning without saying why and refuse to update the website to say they started the whole process over. No listed phone number on website. Super Shady

12 April 2026
Unprompted review
Rated 1 out of 5 stars

hate this site

this is so stupid they added a second "verification" to the site and it does NOT work on my phone. It does NOT send me the second code the "scan" does not work on anything I have tried (three phones so far) and they REFUSE to take that second verification off. I did NOT request a second step. I was fine for years without it. I've had this account for 8 or 9 years without any issues and now they decide to BLOCK ME FROM MY OWN INFORMATION Horrible DO NOT WASTE YOUR MONEY ON THIS BULL

1 April 2026
Unprompted review
Rated 1 out of 5 stars

Could not work with saliva sample


Could not work with saliva sample. Will not send new kit or refund me

4 April 2026
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

23andme has been one of the greatest…

23andme has been one of the greatest wastes of money I have ever experienced. I sent in their kit pricing at over 100+ dollars and after over 2 months the process hasnt moved beyond where it should be. When I message them I am told to be patient, save your money and go to an actual reputable buisness for this kind of process. 23andme is nothing more than a scam company and if you fall for it you will look just as foolish as the rest of us. Save your money people

14 March 2026
Unprompted review
Rated 1 out of 5 stars

I’ve been waiting nearly two months now…

I’ve been waiting nearly two months now for results and it hasn’t even passed the first stage of the DNA processing, I’ve emailed multiple times and they say ‘we’ll get back to you in 1-2 business days’ which they don’t. Quite an expensive service and the estimated date for my results just keeps getting pushed further and further back, I’ve had no update on the stage my DNA is at since Feb 11th. I completely understand these things take time, but at this point, I find it unlikely I will get any results from them.

11 March 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please submit a request here: http://23and.me/23andMeCC

Rated 1 out of 5 stars

This is a follow up.

This is a follow up to my mother's review. 23andMe replied to her and provided the number to call, however they don't answer. I've called countless times and I get no response. I was gifted a 23andMe last year and I was given a year free subscription. I not only ended the subscription before the date was up, but I deleted my account. Why am I still getting emails and newsletters from them if I've deleted my account and why hasn't my money been returned? They fraudulently used my card on a subscription I ended. It needs to be fixed and still hasn't been fixed.

2 March 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

23andMe unauthorized charges

My daughter and I canceled our accounts with 23andMe last year after they announced that they were going to be filing for bankruptcy ,and another company was going to be buying all of the DNA information.
I continue to get emails from them asking me to log in and edit information personal information answer questions of course I don't respond but I think it's unusual because supposedly they're not in business anymore.
I'm writing this review because we have recently reached out many times to this company with no response as I said both my daughter and I have removed our accounts however recently 23 me a subscribed my daughter to a year subscription without her permission she's never had a subscription with them before and the one she had prior had been a gift from someone else so without her permission they charged for $70, they used her card on file that they had requested from her over a year ago, which at the time had I have known I would have told her not too. We have been unable to get a response from any of their team members and or company response she has had to cancel her credit card and now they're going to have to dispute because how do you purchase a subscription for a company that supposedly bankrupt and that you no longer have an account with?

28 February 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Crazy waiting times

Received this as a gift for Christmas, sent off my sample on 28th December, my sample has been stuck in the queue for DNa extraction since 21st January, it says it’ll be done in 1-2 weeks but it’s now March and it hasn’t moved. I contact 23 and me but it’s not resolved. Very slow considering we get an annual plan included in this, I hope this starts from the day I get my results NOT the day I sent off the sample!?

2 March 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

Valulable Information

I've been a customer for years. About one year ago, I upgraded my plan and have been impressed with the detailed reports and the behind-the-scenes work this company does on behalf of its customers. The information provided is useful and fascinating. You can learn about yourself and the history of the world in one sitting.

29 October 2025
Rated 1 out of 5 stars

Data breach = give us more $$$

So they were careless with people's data and got hacked and went bankrupt, and now they make it impossible for legitimate customers to log into their accounts, and they make you pay for everything a la cart basically.

25 February 2026
Unprompted review
Rated 1 out of 5 stars

Worst decision ever

Worst decision ever. I submitted my DNA the same time as my husband's DNA and they have yet to give me any results. My husband has had his results for over a month. I chatted with them online. They refuse to refund me. SCAM!!!

After 23andMe told me to call their customer service line, it was still the same result. Still a total scam!

I’d like to reiterate that I called your customer service number and explained the issue and all that happened was that one of your customer service representatives read from a script saying that he cannot help me. When I asked to speak to a supervisor, he said that supervisors are not available by phone and that’s someone would email me. I have yet to hear from a supervisor. At this point I just want to refund and for you to throw out my dna sample.

Update -- since I posted my recently updated review, I have not heard from 23andMe. When I called the customer service number, i was told that a supervisor would email me. They havent emailed me yet. Terrible service. 23andMe-- if you are reading this, please destroy my DNA sample.

3 January 2026
Unprompted review
23andme logo

Reply from 23andme

We would like to reiterate that we're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Very poor

I sent my test kit 2 months ago and is still queuing for DNA extraction. It’s been queuing since 21st January. This process was supposed to have been completed in 1-2 weeks and to date (over 1 month on) is still queuing.
No contact from the company with any explanation or apology. Very poor service.

11 February 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Company takes too long (over 2 months)

Company takes too long (over 2 months). You should use a competitor

25 February 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Predatory Payment Practices and Useless Results - Avoid

I purchased a 23andMe DNA kit with Ancestry add-on as a Christmas gift in December 2025 (approximately £150). What followed was a masterclass in predatory business practices and utterly disappointing results.

PAYMENT CARD HOSTAGE SITUATION:

After paying £150 upfront for the kit, 23andMe refused to provide access to the results unless I added a payment card for their "premium subscription." The results were already paid for, but they held them hostage until card details were provided.

When I later requested removal of my payment card details in January 2026 (the account holder was no longer in contact), 23andMe REFUSED unless a replacement card was provided first. Think about that - they will not delete your payment information from their system unless you give them different payment information. This is a clear violation of GDPR right to erasure and a deliberate retention mechanism to ensure ongoing subscription revenue.

I was forced to cancel my credit card entirely in February 2026 to prevent unauthorized future charges.

USELESS ANCESTRY RESULTS:

After all this hassle and expense, the ancestry results were laughably vague and completely useless. Despite paying extra for the Ancestry add-on, the best they could offer was "possibly Moroccan" - hardly worth £150 for such non-specific information that provides zero actual insight into family heritage. The recipient was utterly disappointed and felt the entire experience was a waste of money.

REGULATORY COMPLAINTS FILED:

I have filed formal complaints with:
- Information Commissioner's Office (ICO) for GDPR violations
- Financial Conduct Authority (FCA) for improper payment data retention
- Trading Standards for unfair commercial practices

AVOID THIS COMPANY. They employ dark patterns to trap your payment details, provide worthless results even with paid add-ons, and refuse to delete your personal financial data when requested. There are better DNA testing services that don't hold your payment information hostage and actually provide meaningful ancestry information.

8 December 2025
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

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