23andme Reviews 

8,065
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 743 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally appreciate the detailed DNA reports and find the historical matches fascinating for learning about their heritage. People often mention that the testing process is quite straightforward, making it easy to understand the genetic breakdown and discover new family connections. However, some customers also noted frustrating difficulties with customer service response times and getting help when problems arise. Other people felt that the premium subscription is quite expensive and that navigating the platform features can sometimes be confusing. Reviewers additionally pointed out that tracking results and managing family trees can present unexpected challenges.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, highlighting both impressive features and... See more

User experience

Users describe ambiguous interactions with user_experience, expressing widespread frustration with login... See more

Service

Reviewers highlight ambiguous experiences regarding the service, as feedback varies significantly among... See more

Customer service

Customers had negative experiences with customer_service, consistently reporting frustration with... See more

Price

Clients share negative opinions on price, describing costs as outrageous and feeling heavily overcharged.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

23andMe has been one of the pioneering companies in the field. The things that they do may be different than ancestry, MyHeritage and other sites, but 23andMe does many things better than other sit... See more

Rated 4 out of 5 stars

There were no OMG moments or surprises but it is really amazing how this service does a deep dive into me and my family history. I’ve enjoyed being able to take what I’ve gotten to my doctor in regard... See more

Rated 4 out of 5 stars

Pretty neat experience, it did what I needed. Gave 4 stars because they expect you to upgrade to a premium membership for almost everything. I could get more for my money on ancestry (hind sight and a... See more

Rated 4 out of 5 stars

I love the genetic updates and medical research reports. Relatives are getting to be too many. I'm not sure what a fourth or fifth cousin really is. That part is a little confusing.


Company details

Written by the company

23andMe is a leader in personal genomics, delivering advanced DNA testing that uncovers your ancestry, connects you with relatives, and provides personalized health insights—all through a groundbreaking and easy-to-use platform.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

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Replied to 58% of negative reviews

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3.6

All reviews

(8,065)

662 reviews in the last 12 months

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Rated 1 out of 5 stars

Stay away from this company.

Stay away from this company.

I was a customer since 2024 and used to recommend their DNA kits to friends and family. Back then, I could access detailed ancestry information and was genuinely impressed with the service.

Today, much of that information is gone. Data that was previously available in my account has either been hidden or placed behind an additional paid subscription. Apparently, paying for the DNA test itself was not enough.

The worst part is the customer support. I spent over a week asking simple questions: Why was this information removed? Why do some users still have access while others do not? Why am I being asked to pay again for information that was previously available?

Not a single direct answer. Just endless copy-and-paste responses that completely ignored my questions.

This company has lost my trust completely. I will never purchase another product from them and will never recommend them to anyone again.

1 June 2026
Unprompted review
Rated 1 out of 5 stars

Accidentally bought a subscription due…

Accidentally bought a subscription due to a computer error would not let me have a refund had to contact my credit card company. Be careful. These guys are scammers.

2 June 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 4 out of 5 stars

Useful DNA service, but some explanations could be clearer

23andMe has been a useful and personally meaningful service for me.

I have taken DNA tests with several laboratories, and the results are broadly consistent. For me, this is not just entertainment or curiosity. Since childhood and even today, I have faced assumptions and discrimination related to nationality and ethnic background. People have tried to define me from the outside without knowing the facts.

DNA testing gives me a clearer factual understanding of my genetic background. It helps me separate real ancestry information from stereotypes, prejudice and random assumptions.

I appreciate that 23andMe presents genetic information in a structured and accessible way. The ancestry results, genetic composition and related features are interesting and useful for understanding family history and broader human connections.

At the same time, some parts of the interpretation could be clearer. Genetic ancestry is complex, and users need explanations that are precise but also understandable. When a report gives percentages, regions or timelines, it should be very clear what is being estimated, what is approximate, and what the limits of the method are.

I would also like services like this to help people feel more connected across countries, languages and histories. DNA results can show how mixed and interconnected human lives really are, and this can be a powerful counterargument to prejudice.

Overall, I find 23andMe useful, informative and worth attention. My main criticism is that some explanations could be more transparent and detailed for users who want to understand the results deeply, not just look at a simplified summary.

25 October 2025
Unprompted review
Rated 1 out of 5 stars

I got ann email saying my results were…

I got ann email saying my results were ready and when I went to view the results it’s requiring a credit card to view. Also my husband and I sent them in at the same time and he’s gotten nothing. I put my credit card info in and it said it couldn’t charge the card. Why if I have a free trial do I need to pay again? I want my results I PAID for and I’m not going to get a membership that they charge and charge again. Nope
It never said you have to pay for your results when I paid almost $100 for each test. I called the customer service number and it’s impossible to get any live person, sent an email and got generic response. Whats wrong with you 23andMe? I did this for my viewers to see whose legit and whose not…so sad! I had high hopes and was let down! I guess I’ll never see the results…..

26 May 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Unhappy.

I received an email offer of a reduced price 1 year subscription to their premium service. Upon pressing on the link I was taken to checkout which was showing their full price. Upon contacting the company I received no apology or explanation, only an offer to subscribe at full price and then request a refund of the difference. I’ve lost trust in this company and certainly will not be sending them any money.

22 May 2026
Unprompted review
Rated 1 out of 5 stars

I would give them a zero if I could

I would give them a zero if I could. Appalling g company and zero customer service. They send responses that are cut n paste and don’t even answer the query!
Months later and still not solved
I see they keep auto-responding on here with a ‘we are here to help’ message and providing a US number , even to people who say they are in the UK.
Sums them up really.
So waiting for my auto response with the same thing.

UPDATE
And hilariously just as I predicted they replied with the cut n paste auto response with a US number when I’m in the UK. Really shows what the service levels are like at this company. AVOID!

2nd UPDATE
and as soon as I do an update it does another auto response with the same cut n paste message. When you email them you get a load of cut n paste responses back too. Appalling company

20 May 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

I have this is a con been with them for a while and…

I have been with them for a while and payed a few times for health so payed extra. I canceled it this year as I don’t have the money they took the money out with out stopping my subscription that I canceled a good month before and nog they are charging me 60 that I can’t afford not a good loyal company think easier to go to ancestry. I suffer with adhd and dyslexic I can’t work through this but the company want me to pay when I can’t and I unsubscribed. There at it

9 May 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 2 out of 5 stars

23andMe demands my credit card to release my results

I signed up for a KIT and a one year premium membership. I sent the sample kit in, as instructed. A week later, I receive an email that states I have to input my credit card, sign up for auto renew for the premium membership, in order to see my results. I already have a one year premium membership from May 2026 to 2027. So I find this manipulative marketing and sales tactics. I should not have to put in my credit card for genetic results, when I am already paid up to May 2027. I imagine this company makes lots of money from the auto renewal Premium membership program, since they will cancel it when you ask, but their policy states they do not prorate. So if you forget to cancel it, you will be charged $69 per year, every year.

9 May 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

More than 3 months since I submitted my…

More than 3 months since I submitted my sample and no updates and a response from customer service either. I send my sample on January 19th. It only reached them on February 5th. Since March 20th sample has been stuck on reviewing despite them claiming you could only take 10 days. We are now in May the 6th so 3 months and still nothing. I hope I can still get it money back from my credit card company.
Note- if you see 23andme respond below with a USA number on Pacific time. This is clearly an automated message and they didn't even bother reading the feedback. Another indication of how bad the customer service is.

6 May 2026
Unprompted review
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Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 5 out of 5 stars

Good product

The company is continuously adding positive addendum to the original product that make this a good investment

29 October 2025
Rated 1 out of 5 stars

I emailed the company to delete my data…

I emailed the company to delete my data and my account.

They did not.

Then, months went by, they updated their terms, moved me to auto-billing, charged me $99 for an entire year's subscription then refused to give me a refund.

Avoid this company like the plague.

28 April 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

Rated 1 out of 5 stars

Do not get your kit with 23andme

Do not get your kit with 23andme, if you would like to receive your results in a timely manner. I have sent my sample of 11 weeks ago, contacted the company 3 times and every time, they tell me it will be a week to 10 days more. We are at the 9 week mark now and I still do not have a result or answer as to when it will be ready. I am wondering if the results will be correct. Judging by the way my sample was handled, my confidence is definitely diminished. I ordered an additional kit on ancestry.com, for comparison!

24 April 2026
Unprompted review
Rated 1 out of 5 stars

Unacceptable delays during a sensitive life event

I am beyond disappointed with the lack of progress on my DNA kit. My sample has been sitting in a queue for over a month with absolutely no movement or communication.

I turned to 23andMe during an incredibly difficult time—I recently discovered that the man who raised me is not my biological father. I am looking for answers and closure, yet the "waiting in queue" status has stalled my ability to heal or find the truth. This delay is more than just a minor inconvenience; it is an added layer of stress during an already traumatic life event.

Had I known that the company’s internal instability would lead to such poor service and total stagnation, I would have taken my business to a competitor. It is clear that the current management is struggling to provide even the most basic level of service. If you are looking for timely results or reliable customer support, look elsewhere.

24 April 2026
Unprompted review
Rated 1 out of 5 stars

THEY ARE OUTRIGHT SCAMMERS

THEY ARE OUTRIGHT SCAMMERS! WE PAID UP FRONT HAD TO WAIT FOREVER AND TO GET THE ALREADY PAID FOR RESULTS WE NOW HAVE TO PURCHASE ADDITIONAL MEMBERSHIPS OR APPS IF U GO THROUGH GOOGLE.THESE WILL BE CHARGED ANNUALLY! AND REPEAT. NO WAY AROUND IT . WE WILL TRY TO GET OUR MONEY BACK BUT I READ IT AS A TOTAL LOSS NO WAY TO FIND A REP. ITS A TOTAL RIP OFF TOTAL. AND ON TOP THE COMPANY AS I NOW UNDERSTAND IT , IS TOAST.

21 April 2026
Unprompted review
23andme logo

Reply from 23andme

Thanks for your feedback. We're here to help. Please give us a call at 1-800-239-5230. Our Customer Care Team is available Monday to Friday from 6am to 7pm Pacific Time and Saturday to Sunday from 8am to 12pm Pacific Time.

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