Having been a loyal customer for many years I wanted to say a big shout out to Hayley, Iain and the wider team who simply over deliver time and time again. Nothing is ever too much trouble, any rare i... See more
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Large UK Discount Swimming Pool & Spa Online Shop with Price Match Guarantee, Free Support, Free Next Day Delivery & Huge range of products carried in stock - 1st Direct Pools. Low prices on swimming pool covers, chemicals, heating, pumps & filters, li...
Contact info
Ambassador Business Park, SP8 5SE, West Stour, United Kingdom
- 0333 9004040
- enquiries@1stdirectpools.com
- www.1stdirectpools.com
Fantastic customer service
Fantastic customer service. Had an item delivered slightly damaged in transit. Immediately offered to replace or discount. No issues for them and would use again 100%

Reply from 1st Direct Pools
Perfect pool pump at best price
Found perfect pool pump at best price, ordered, arrived next day, simply superb experience on every level and when I told them I was desperate and would appreciate good service Corinna replied and said they would try to help. FANTASTIC, thank you...Richard R

Reply from 1st Direct Pools
Poor customer service. Do research BEFORE committing to buy.
Make sure you know EXACTLY what you are buying - as once purchased you are completely on your own. Do your research and make sure you call the helpline as once you have made your purchase there is very little customer services or customer support.
We bought, what we realised, was a too powerful pool pump. The company did not offer an exchange or any assistance - despite only buying the pump from them 2 weeks before we got in touch.
We have since bought a variable speed pump - from another company. Money we would happily have spent with 1st Direct Pools.
The pool pump we originally purchased from 1st Direct Pools has also been advertised cheaper on other websites, since we bought ours.
So make sure you do a lot of research before committing to buy.
As you can see from the customer service response below - there is no way of knowing if a pump is working properly unless it is hooked up - so the ‘health and safety’ excuse is exactly that - an excuse. I stand by my review of very poor customer services.

Reply from 1st Direct Pools

Reply from 1st Direct Pools
Exactly the transformer I needed
Exactly the transformer I needed, in stock, at a competitive price and promptly delivered.

Reply from 1st Direct Pools
We purchased a new pool liner from…
We purchased a new pool liner from 1stdirect and , now it’s installed, we are delighted. Quality , finish , delivery and service ( and price) were all excellent.
1stdirect recommended I use Wayne Fitzgerald to install it and he did an excellent job.

Reply from 1st Direct Pools

Reply from 1st Direct Pools
Arrived quickly
Arrived quickly, though packaging broken on two of the boxes (4 in total)

Reply from 1st Direct Pools
Excellent prices and service
Excellent prices and service, my pool items turned upnin less that 24 hours as usual. Perfection, highly recommended.

Reply from 1st Direct Pools
Excellent advice and service as usual
Excellent advice and service as usual. Very competitive prices on all their stock, won't find cheaper. Have been using 1st Direct Pools for several years now and recently for all parts for a full pool renovation, heat pump installation, etc.

Reply from 1st Direct Pools
Always great service
Always great service, very competitive on price and excellent delivery.

Reply from 1st Direct Pools
Excellent service good prices
Excellent service. Every thing I purchased has been in stock and sent next day delivery, no mistakes. When building a pool unexpected problems can arise but with this kind of service problems they are easily solved. Thanks

Reply from 1st Direct Pools
As advertised .quick delivery
As advertised .quick delivery
Very happy with the service would use again and would recommend

Reply from 1st Direct Pools
Replacement pool pump
Needed replacement pool circulation pump urgently. Phoned Aaron before ordering online, to check stock. Once ordered, spoke with Hannah. She made sure the pump was despatched the same day and received it the next day.

Reply from 1st Direct Pools
Very happy with the order
Very happy with the order, being able to track it and when it arrived it was well packaged and in good order so very happy.

Reply from 1st Direct Pools
Great service
Everything arrived in quick time and very attentive on customer care. You can’t really ask for more.
Great service all round and always has been over the years. That’s why I keep coming back for all my pool needs.

Reply from 1st Direct Pools
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