Having been a loyal customer for many years I wanted to say a big shout out to Hayley, Iain and the wider team who simply over deliver time and time again. Nothing is ever too much trouble, any rare i... See more
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Large UK Discount Swimming Pool & Spa Online Shop with Price Match Guarantee, Free Support, Free Next Day Delivery & Huge range of products carried in stock - 1st Direct Pools. Low prices on swimming pool covers, chemicals, heating, pumps & filters, li...
Contact info
Ambassador Business Park, SP8 5SE, West Stour, United Kingdom
- 0333 9004040
- enquiries@1stdirectpools.com
- www.1stdirectpools.com
My experience with 1st Direct Pools was exceptional
My experience with 1st Direct Pools was exceptional, particularly Steve at their showroom. He was very busy, being during a heatwave, but found time deal with my complex problems and purchases with speed and efficiency. The best prices and good availabity , what more can one ask for!
Helpfull staff
I can not fought the staff on their knowledge and helpfulness in everything I have phoned up to order they are reliable and when they give a day your product will turn up on site it is always there that day i would highly recommend 1st direct pools.
Steve was extremely helpful
Steve was extremely helpful in answering all my questions and responded very quickly.
Would highly recommend
Good at what they do!
Very pleased with the level of service!..communication and competitive pricing structure!….Would definitely recommend!
I called for advice and spoke to Steve…
I called for advice and spoke to Steve - he helped me with my enquiry and was very friendly. Very impressed and happy with my experience. Everything ordered and on its way. Thank you Steve!
Very helpful
Very helpful, sent over information straight away, very impressed
Steve my contact in the sales…
Steve my contact in the sales department was extremely helpful. My first order for chemicals was delivered overnight which I wasn't expecting. Their prices are very competitive. I bought a pool cover £500 less than other quotes. I will go to them first for anything I need.
First time buyer using 1st direct pools…
First time buyer using 1st direct pools - easy to place order and pay and then delivery was prompt and i was kept well informed. Followed up by a very friendly and helpful call from Lydia. I will be using this company again.
Trustworthy and reliable Pool Supplies .
Having been a very satisfied customer of 1stdirectpools for many years,and having purchased all sorts of pool equipment and supplies from them,
I was delighted to be informed that I had won 1st prize in one of their draws and won an automatic,wireless pool cleaner.
I await its arrival with excitement.
The range and quality of pool supplies,customer service and delivery from 1stdirectpools pools has always been second to none.
What more could you ask for!
Excellent Service
Excellent Service. Submitted my order at 14:41 on Friday 11 Jul 25 and it was on my doorstep at 08:59 the next day. Communication was excellent throughout as I was regularly updated on delivery status by 1st Direct Pools and their chosen courier APC.
Excellent customer service
I haven’t used 1st Direct Pools before. Their service was excellent. I purchased a UV bulb. My initial query about whether I had selected the right one was answered quickly and helpfully. The first bulb which arrived was broken. I think this was the fault of the carrier as it was well wrapped. They replaced it by return without fuss. So both technical and customer service people were excellent.
Warning do not buy from this company I…
Warning do not buy from this company I brought a heat pump from them that doesn’t work after weeks are going back and forth still no joy they make every excuse going, we know the pump is faulty as we have tried another one same make model it the same setup as mine and
My friend one heated the pool up so we know my one is faulty and only a few weeks old so now I have to worn everybody to stay away from them or your just wasting your money
I would like to add since I put my review on I have been harassed by this company to take my review off today I had the MD email me asking to remove my review they not worried about the problem of my pump and I see so many people have the same issue with them , I now stand even more warning people to stay away and do not buy from this company they will just rip you of and if the item you buy becomes faulty they will never solve the issue, SO PLEASE DON’T BUY USE A COMPANY that will look after you
Fantastic service
Have been using 1st Direct Pools since setting up a small swim school recently and with every plant modification we make they are our first port of call for parts. Delivery is always prompt and parts always arrive as expected. Fantastic service when contacting via phone and email also.

Reply from 1st Direct Pools
Order failure with insufficent explanation.
Tried to place order evertime with different cards it failed. No one available to help.

Reply from 1st Direct Pools
I had a rare equipment failure and the staff could not have been more helpful !
Joe from Sales put me in immediate contact with Corrina from Customer Service, who liaised with the supplier to get a RMA. This was promptly processed and a new part sent.
Corrina kept me informed ever step of the way!

Reply from 1st Direct Pools
Exceedingly helpful staff with fast…
Exceedingly helpful staff with fast delivery of products. Good prices too!

Reply from 1st Direct Pools
I will definately be coming back 1st Direct Pools
Great advice, great technical assistance, 3 perfect products, all delivered in less than 24 hours. An all round pleasant experience from first enquiry to delivery. I had spent ages trying to find the right backwash hose and reel but one call to 1st Direct Pools got me sorted out quickly.

Reply from 1st Direct Pools
Easy to use website with a wide choice…
Easy to use website with a wide choice of products at reasonable prices.
Delivery was quick and all arrived in good condition.
I will use again when required

Reply from 1st Direct Pools
very efficient
Ian and Phil on the sales team always provide me with quick and responsive replies and are always happy to help with any questions I have.
Very friendly and efficient service

Reply from 1st Direct Pools
1st Direct Pools - Great Service
I have been a customer of 1st Direct Pools for many years and on each and every occasion it has provided great service. My orders have always been processed quickly and delivered promptly. On this occasion I needed an item not normally kept in stock and Phil went out of his way to source and deliver it in super quick time. A big thank you to Phil and 1st Direct Pools.

Reply from 1st Direct Pools
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