Plum Reviews 9,114

TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 1,546 reviews, reviewers had a great experience with this company. Customers are really happy with the user experience, finding the app easy to navigate and use, and appreciate the value for money it offers. Many people have successfully saved significant amounts without noticing, thanks to the automatic savings features and various saving tools. However, some customers were not happy with the customer service, reporting difficulties in getting issues resolved and experiencing slow response times. There were also mentions of problems with payment processes, such as issues with linking bank accounts or transferring funds, and some found the app to be chaotic or buggy.

What people talk about most

User experience

Clients share positive opinions on user experience, often highlighting the ease of setting up and managing... See more

Payment

Customers had ambiguous experiences with payment. Many reviewers reported significant difficulties with... See more

Value for money

Consumers find value for money to be positive, with many praising the app for making saving effortless and... See more

Application

Customers consistently note positive experiences with the app, praising its ease of use for saving and... See more

Customer service

Reviewers express significant dissatisfaction with customer service. Many customers report difficulties... See more

Reviews shaping this summary

Rated 4 out of 5 stars

When I took out the ISA it was at a great rate but obviously not now. I never intended to invest the full amount though. I quite like that they save a random amount for me each month. I have a few inv... See more

Rated 4 out of 5 stars

Ive been using Plum since 2019. I have had very minimal problems and have saved thousands over the years. I never noticed the small savings being transferred but they soon mounted up-better method th... See more

Rated 4 out of 5 stars

Really easy to set up and is the discipline I need when trying to save as I have never been good at it

Rated 4 out of 5 stars

Other apps offer more products without the charging as much? Possibly thinking of moving across.


Company details

  1. Non-Bank Financial Service

Written by the company

Plum builds a complete picture of your finances to help you save money, stick to your budget, find the best deals on household bills and invest for your future... without you needing to think about it.


Contact info

4.0

Great

TrustScore 4 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 96% of negative reviews

Typically replies within 48 hours

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Rated 1 out of 5 stars

Plum difficulties

I posted a review of Plum back in 2024 saying I found the app impenetrable. Today I gave Plum anotherr try. Firstly as Plum had my email on file I could not use rhe same one again and was asked to use another. That I did and filled in the personal info which was not accepted. I do know my own name and address but the app knew better. Tried the bot and got nowhere and asked to speak to support. Waited 30 minutes and got no response. Tried to send a message but the send tab did not work. Know they're very busy but disappointed with lack of support. Plum support came back quickly but due to failure in their validation process could not fix the problem

11 April 2026
Unprompted review
Plum logo

Reply from Plum

Hi Alban,

Thank you for taking the time to share your feedback. We’re sorry to hear that your experience hasn’t been a smooth one.

Regarding support, while we always aim to respond as quickly as possible,but we are currently experiencing a higher volume of requests due to the start of the tax year. That said, we’re sorry that this impacted your experience and that we weren’t able to assist you as promptly as expected.

We’d welcome the opportunity to support you further, so if you’re open to it, please feel free to reach out again.

We’d be more than happy to work through this with you.

Thank you again for your feedback.

Rated 1 out of 5 stars

Unable to communicate with Customer Services

I opened a Cash ISA 4 days ago and have been experiencing difficulty with it. I have tried several times to converse with somebody (Web Chat seems their favoured method) and was told that somebody would get back to me. They didn't and I have tried several times again with no success. Their customer services seems to be non-real-time so it is virtually impossible to have a conversation. If I could give then no stars then I would.

11 April 2026
Unprompted review
Plum logo

Reply from Plum

Hello John,

We are sorry that this was your experience with Plum.

During this period, we’ve been experiencing significantly higher volumes than usual, which has impacted how quickly we’ve been able to respond.
Our support is normally near real-time, but we clearly fell short here, and we are sorry for that.

That said, this is not the standard of service we aim to provide, and we’re sorry for the frustration caused.

Rated 2 out of 5 stars

Can't transfer out my ISA

Plum is an APP and not a bank. I am struggling to transfer out the ISA I hold with them. They are not replying to emails or to in APP messages.
There are in APP help pages saying 'just ask your new provider to initiate the transfer', which' must be electronic transfer'.
But having opened an ISA with OakNorth Bank, they cannot communicate with Plum or transfer in from Plum as Plum are not on their electronic transfer list which is a very very long list of providers. My money is trapped in Plum - very unhappy.

9 April 2026
Unprompted review
Plum logo

Reply from Plum

Hi Robert,

We are sorry to hear about your frustration, and that your experience wasn't as you expected it to be.

We always strive to provide careful and attentive support for all our customers’ questions and concerns, and we make it a priority to reply to every single communication we receive.

We want to assure you that your money is not trapped, and we do support ISA transfers out to other providers. To clarify, we currently only accept transfer requests via email directly from the receiving provider, rather than through automated electronic transfer lists.

Please know that our team is actively reviewing your case to help get this sorted out for you. Since you already have an active conversation open with our support team, please feel free to reach out there anytime if you have any further concerns or need updates on the status of your transfer. We'd be happy to assist you.

Thank you.

Rated 5 out of 5 stars

In control

I have been with Plum couple of years now and i feel totally in control they have been nothing but help they keep me update with all changes. I feel I am with their help in control of my savings.

8 April 2026
Rated 2 out of 5 stars

A tricky ISA structure

A tricky ISA structure

Conditional bonus payments on ISAs aren't new, and aren't confined to PLUM, so it pays to read T&Cs carefully and understand exactly what the conditions are.

The structure of PLUM's variable rate, instant access, cash ISA effectively traps you in the account for one year, rendering it near identical to the one-year fixed term, fixed rate products of other ISA providers.

PLUM's headline interest rate is a base rate + bonus.
The bonus is paid at the end of the first year, and is forfeited entirely if you close or transfer your ISA before the year end.

This structure effectively keeps you in the easy access variable rate account for one year, unless you are prepared to lose any accrued bonus.

The bonus varies for new accounts throughout the year, but it is fixed for 12 months at that day's rate on the opening of an account. The allows PLUM to vary the total interest paid on new accounts, without changing the interest rate received on an existing variable rate account.

It sounds complicated, but in short you could hold a variable rate cash ISA with PLUM, opened in August 2025 paying a total of 3.85%, but find exactly the same product currently marketed at 4.6%. Sadly if you were to transfer your ISA to the better paying version, or to another provider, you would lose any accrued bonus, reducing the rate paid on your existing (3.85%) account to just 2.54%.

8 April 2026
Unprompted review
Plum logo

Reply from Plum

Hi Ian,

Thank you for taking the time to share your thoughts on our Cash ISA structure. We appreciate your feedback, and we understand your perspective regarding how the bonus condition influences the flexibility of the account.

We always aim to be transparent about how our accounts operate, and we want to clarify a few details regarding how interest is calculated and paid:

Daily Accrual: Your Cash ISA earns interest daily in the background, based on your cleared balance, and Plum uses the gross rate to calculate your interest daily.

Basic Interest: Your basic interest amount is paid directly into your Cash ISA monthly, on the first day of the month.

Bonus Interest: If you’re eligible for Plum bonus interest, it is paid into your account on the first working day of the month after the bonus rate period ends. As you noted, rates do vary depending on exactly when you opened your Cash ISA.

Variable Rates: The overarching rate is variable, meaning it can fluctuate over time according to market conditions. If there is ever a change in the interest rate, we will let you know as soon as possible to keep you fully up to date with your account's performance.

For full transparency, all of these operational details and conditions are publicly mentioned and accessible in our Help Center.

We genuinely value thorough feedback like yours as it helps us evaluate our products.

We would love to discuss this with you further to fully understand your experience. Please reach out to us directly at community@withplum.com so we can hear more about your experience, and kindly mentioned this Trustpilot review, to directly link it to your case.

Thank you.

Rated 1 out of 5 stars

Very poor service

Very poor service. The account was successfully opened, and while I was still getting familiar with using it, it was suddenly closed for no apparent reason. It feels completely arbitrary and unprofessional. I would not recommend opening an account or depositing money with them.

8 June 2025
Plum logo

Reply from Plum

Hello!

Thank you for your feedback, and we are sorry to hear how this felt from your perspective.

Account closures are never taken lightly. In some cases, following a review as part of our regulatory and partner obligations, we may need to close an account and we’re not always able to share full details about the decision. We understand this can feel sudden and unclear, and we are sorry for that experience.

We value your feedback and will take this on board.

Rated 5 out of 5 stars

New Plum app user

I’m new the Plum app and have had limited exposure to investing. My first experience has been very positive, it has easy to use investing opportunities and good built in AI. Would recommend.

7 April 2026
Rated 1 out of 5 stars

Awful experience. I have tried to open an account but I…

I have tried to open an account but I get to the AI page, ask for a team member and then the chat disappears or unless I stay looking at the screen for two minutes it goes back to the start. Awful service

9 April 2026
Unprompted review
Plum logo

Reply from Plum

Hi Simon,

We apologize for the difficulties you faced while trying to set up your account. We understand how inconvenient such issues can be, and this falls short of the seamless service we strive to provide.

We would appreciate the chance to help get this sorted out for you so you can get your account set up smoothly. Please reach out to us directly at community@withplum.com. Kindly mention this Trustpilot review, so that our team can identify your case, and assist you personally right away.

Thank you for bringing this to our attention, and we hope to hear from you soon so we can make this right.

Rated 5 out of 5 stars

Plum has been brilliant

Plum has been brilliant. A very competitive interest rate on savings accounts to help grow your money. Plum has helped me pay off my loan and get a deposit together to buy a house. Would highly recommend

9 April 2026
Unprompted review
Rated 2 out of 5 stars

Disappointing

Opened a cache ISA and it took 2 days to add the money while I didn't know where my money was! Then it came out money was added to "pocket" instead of ISA and needed another manual transfer which took an extra day! - inexistent comminunication!
Very confusing and inconsistent User Interface, it feels shaky and not very reliable.

9 April 2026
Unprompted review
Plum logo

Reply from Plum

Hi Paolo,

Thank you for sharing your feedback. We’re sorry to hear that navigating the app has been frustrating, and we want to help make your experience as smooth as possible.

To help clarify how deposits to Cash ISA work: you can deposit directly into your Cash ISA without needing to fund your Primary Pocket first. For a guide on how to do this, please refer to our Help Center: https://help.withplum.com/en/articles/8999048-deposit-to-cash-isa

It's also worth noting that Cash ISA deposits take 1 business day to complete, even via instant deposit. This is because the funds are being securely transferred to our banking partners to kickstart your interest earnings.

Your Primary Pocket simply serves as the main bridge between Plum and your personal bank account. It manages the flow of money.

We would appreciate the opportunity to resolve this for you. We have reached out to you directly to offer further support and hear more about your experience.

We look forward to turning things around.

Rated 5 out of 5 stars

This was one of the easiest things to…

This was one of the easiest things to do. It was very daunting to put a lot of trust and money into an online company, whom, before listening to Martin Lewis I had never heard of them. I put my trust in plum and for the last year it has been so comforting knowing my money has been in safe hands and building at a very nice rate with really good rewards. Thank you Plum

31 March 2026
Rated 5 out of 5 stars

A fantastic savings platform

A fantastic savings platform , makes saving fun with many different options and saving accounts to choose from, whichever is best for you.
The interest is good , you can add, withdraw whenever you like.. I think Plum is brilliant!

8 April 2026
Unprompted review

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