Wiserchoice Reviews 

1,197
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 172 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the digital platform is exceptionally straightforward to navigate, making the process of discovering competitive quotes and affordable prices completely stress-free. Many people deeply appreciate the clear policy options, transparent additional features, and the remarkably smooth online setup from start to finish. However, some customers also noted frustrating issues regarding customer support availability and experienced extremely long waiting times for assistance. Consumers experienced significant difficulties when trying to get prompt help through the online chat portal or attempting to make essential updates to their active insurance policies.

What people talk about most

Price

Users describe positive interactions with price, frequently highlighting competitive rates and great value... See more

User experience

People report positive experiences with user experience, finding the online platform simple, transparent, and... See more

Website

Reviewers mention positive feedback about website functionality, highlighting a clear, simple, and... See more

Service

Customers had ambiguous experiences with service, as some reviewers praised the fast process, competitive... See more

Customer service

Reviewers highlight negative aspects of customer service, expressing deep frustration over prolonged phone... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Cost was a significant factor. I liked that one of the additional services identified as 'add-ons' by others was included in the premium. This review reflects only the purchase experience. Use of t... See more

Company replied

Rated 4 out of 5 stars

Very good price , fairy easy to do online , Not so good bits always having to repeat your email address over and over again

Company replied

Rated 4 out of 5 stars

Received competitive quote promptly and was able to accept it quick and easy

Company replied

Rated 4 out of 5 stars

Would have been 5 stars due to cost and content. However I still like to ask questions of a human being instead of searching 10 documents over 5 layers.

Company replied


Company details

  1. Motorcycle Insurance Agency
  2. also in
  3. Insurance Agency
  4. Insurance Broker
  5. Insurance Company

Written by the company

Wiser Choice Bike was developed in 2022 to provide quality motorcycle insurance with free Legal Expenses cover as standard. Wiser Choice is a trading name of Europa Underwriting Limited who have specialised in creating innovative motorcycle insurance solutions since 2003. We have built up an extensive knowledge of the UK's motorcycle industry and by building relationships with major UK insurers we are able to provide our customers competitive quotes for products to suit their needs.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 95% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(1,197)

150 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good price & easy to complete the…

Good price & easy to complete the process online. Recommended
👍🏼

20 January 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Gary

Thanks for taking the time to leave us a review and for the 5-stars! We are very glad to hear that you were happy with the price of our product. Ride safe & we’ll be here if you need us!

Wiser Choice Bike

Rated 5 out of 5 stars

The whole process was easy

The whole process and priceing structure was ready to follow. Seeing up the policy also very easy.

19 January 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Mike

It's great to hear that you’ve had a good experience. If you need any help in the future please let us know. Thank you!

Wiser Choice Bike

Rated 5 out of 5 stars

Easy to arrange, good price.

Easy to navigate website. Insurance arranged very quickly without problems.

13 January 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Bruce

It's great to hear that you’ve had a good experience, and found the website so easy to navigate. If you need any help in the future please let us know. Thank you!

Wiser Choice Bike

Rated 3 out of 5 stars

Online experience

Online experience? Better than most. Performance? Wait and see.

8 January 2026
Wiserchoice logo

Reply from Wiserchoice

Hi

Many thanks for your review and feedback, we are glad that you found the online experience better than most.

Wiser Choice Bike

Rated 5 out of 5 stars

Easy quote

Easy to get quote and then set up. Portal makes it easy to contact in event of any problems.

3 January 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Ken,

It's great to hear that you've had a good experience and that you found the process so easy and efficient. Ride safe - we will be here if you need us!

Wiser Choice Bike

Rated 5 out of 5 stars

Fantastic quick and easy to use

Fantastic quick and easy to use

2 January 2026
Wiserchoice logo

Reply from Wiserchoice

Hi Mr North

It's great to hear that you found the website so quick and easy to use, if you need any help in the future, please let us know!

Thanks

Wiser Choice Bike

Rated 4 out of 5 stars

Awaiting insurance documentation in post as requested.Taken out insurance for my m/cycle…

Taken out insurance for my m/cycle having assessed (independent) customer reviews which though not entirely positive, appeared to be genuine, Too soon to assess until I receive the paper documents I subsequently requested on line.

31 December 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Mr Heathcote

Thanks for taking out your policy with us, we can see that your policy documents have been posted out and you should be receiving them shortly.

Many thanks
Wiser Choice Bike

Rated 1 out of 5 stars

Absolutely awful and unprofessional

Absolutely awful and unprofessional insurance company. It took them a month to even be bothered to try set up a credit agreement with PCL. Made me contact PCL for something the insurance company should be asking. The credit agreement application expired due to wiserchoice insurance and they are making me pay them for something that is their fault. Avoid them at all costs.

16 December 2025
Unprompted review
Wiserchoice logo

Reply from Wiserchoice

Hi Luke,

We’re really sorry to hear that you’ve had a bad experience. On review of your recent policy we can see several communications with yourself and PCL throughout the whole credit application process. Unfortunately, following the necessary checks your application to pay for your insurance monthly was declined by PCL. In this instance, the only other payment option available would be to pay in full, which we can see was provided during our last interaction with you.

If you wish to get in contact to discuss the matter further. Please do so by using our live chat facility on http://www.wiserchoicebike.co.uk/contact

Thank you
Wiser Choice Bike

Rated 1 out of 5 stars

Zero confidence in this company

Pathetic portal. Tried to tell me I wasn't registered for their portal even when I had documents printed from it in my hand. IT seems to be run by schoolchildren. Big fees for amendments or cancellations. Cheap for a reason. Avoid.

10 December 2025
Unprompted review
Wiserchoice logo

Reply from Wiserchoice

Hi William,

We’re really sorry to hear that you’ve had a bad experience. We want to understand what went wrong and see how we can improve.

Due to the site used to leave this review, we cannot locate any policy details with just your first name. Please can you contact us to discuss, you can use our Live chat by copying and pasting the following link into your browser http://www.wiserchoicebike.co.uk/contact

Thank you
Wiser Choice Bike

Rated 1 out of 5 stars

Big problems as a new customer I am not…

Big problems as a new customer I am not very happy ,,, call 📞 07767 331 724 as I am hacked off with all going complete wrong.

9 December 2025
Wiserchoice logo

Reply from Wiserchoice

Hello David,

Thank you for taking the time to answer our call today. As explained, we have sent an email to the address shown on your policy complete with a Temporary Password. If you have any further issues, as discussed, please do not hesitate to get in contact. As also discussed, due to public visibility - It is recommended to remove any contact details from your review.

Many Thanks
Wiser Choice Bike

Rated 5 out of 5 stars

Everything very efficient and easy.

Everything very efficient and easy.

11 November 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Michael,

Thank you for your comments & 5-star rating. We’re delighted that
you are pleased with our products & services.

Thank you!
Wiser Choice Bike

Rated 5 out of 5 stars

It was quite straight forward

It was quite straight forward. Looks like a better insurance than the competition at a better price.

29 November 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Stuart,

Thanks for the 5-stars! We’re pleased you enjoyed our products &
services.

Thank you!
Wiser Choice Bike

Rated 5 out of 5 stars

Quick and easy

28 November 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Damien,

Thanks for rating us 5 stars, we really appreciate your kind words. We hope we continue to impress!

Wiser Choice Bike

Rated 5 out of 5 stars

Seems ok. Worth a try.

Seems ok.
Asks usual questions.
Good on price.
Hope i never have to find out if they are good should I need them to help.

24 July 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Anthony,

Thanks for taking the time to leave us a review and for the 5-stars! We are very glad to hear that you were happy our products and services.

Ride safe & we’ll be here if you need us!

Wiser Choice Bike

Rated 2 out of 5 stars

A customer wants to talk to an agent

A customer wants to talk to an agent, to go through their requirements, I didn't have that option. I'm going on a touring holiday on my bike and have no idea what I'm insured for, hopeless.

17 November 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Stuart
We have today tried to contact you to discuss your requirements
Please contact us via live chat http://www.wiserchoicebike.co.uk/contact
Many Thanks
Wiserchoice bike

Rated 1 out of 5 stars

I’ve just been quoted £162:54…

I’ve just been quoted £162:54…. You told me the cheapest was over £227:00 ??? I feel ripped off and I want to cancel….

17 November 2025
Wiserchoice logo

Reply from Wiserchoice

Hi Brendan We’re really sorry to hear that you’ve had a bad experience. We want to understand what went wrong and see how we can improve. Please can you contact us to discuss, you can use our Live chat by clicking here http://www.wiserchoicebike.co.uk/contact.
Wiser Choice Bike

Rated 5 out of 5 stars

Easy to obtain the product

Easy to obtain the product

17 November 2025
Wiserchoice logo

Reply from Wiserchoice

Hi James
It's great to hear that you’ve had a good experience. If you need any help in the future please let us know. Thank you! Wiser Choice Bike

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