Cost was a significant factor. I liked that one of the additional services identified as 'add-ons' by others was included in the premium. This review reflects only the purchase experience. Use of t... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very good price , fairy easy to do online , Not so good bits always having to repeat your email address over and over again
Company replied
Received competitive quote promptly and was able to accept it quick and easy
Company replied
Would have been 5 stars due to cost and content. However I still like to ask questions of a human being instead of searching 10 documents over 5 layers.
Company replied
Company details
Written by the company
Wiser Choice Bike was developed in 2022 to provide quality motorcycle insurance with free Legal Expenses cover as standard. Wiser Choice is a trading name of Europa Underwriting Limited who have specialised in creating innovative motorcycle insurance solutions since 2003. We have built up an extensive knowledge of the UK's motorcycle industry and by building relationships with major UK insurers we are able to provide our customers competitive quotes for products to suit their needs.
Contact info
United Kingdom
- wiserchoicebike.co.uk
4.4
Excellent
1K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
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No messing around great price Frist time
2 August 2026
Reply from Wiserchoice
Hi Gareth
We are glad to hear that you found our website so easy to use and a policy at a price that suited you. Thanks for the great feedback!
Wiser Choice Bike
Reply from Wiserchoice
Hi
Thanks for your great feedback, and thanks for taking out your policy with us!
Wiser Choice Bike
No contact number and completely rip…
No contact number and completely rip off cancellation is more expensive than actual policy
25 July 2026
Unprompted review
Reply from Wiserchoice
Hi Sam
We are sorry to hear that you are unhappy with the cancellation fees on your policy. They are all disclosed in the T's & C's before you purchase your policy. If you would like us to run through them with you, please contact us via our live chat facility.
Thanks
Wiser Choice Bike
Only took out insurance yesterday
Only took out insurance yesterday and the details from them are incorrect. I used the chat line and was told to amend on line. This was not possible. No phone number to call. If I cancel this insurance after 1 day ( insurance does not start for two weeks ) they want £40 admin fee, a joke. Perhaps not a wise choice Wiserchoicebike.
I still stand by the above, when I chatted to Wiserchoice all options to correct my details were unavailable and the representative told me he couldn’t help. On the following Monday a different representative explained what the issue was, so I didn’t have to correct anything.
But not many companies penalise customers who wish to cancel under the legal cooling down period.
10 July 2026
Unprompted review
Reply from Wiserchoice
Hi Ronald
We can see that the quote is from one of the aggregator websites, and all the information that is on your policy comes from there. You are registered for the portal, and should be able to make any changes to your policy that way, alternatively, one of our agents would be able to make those amendments for you via our live chat facility. The fee is different to make the change yourself via the portal. As per the terms of business that you agree to when purchasing the policy, there is a £40.00 cancellation fee if you do cancel before the start date of the policy.
Wiser Choice Bike
Great fast service and a great price
4 July 2026
Reply from Wiserchoice
Hi Peter
Thanks for taking the time to leave a review, and for the great feedback!
Wiser Choice Bike
Great service from phonecall issue
4 June 2026
Reply from Wiserchoice
Hi
Thanks for taking the time to leave a review, We are glad that you are happy with the service you have received, and have passed that on to the agent concerned.
Ride safe!
Wiser Choice Bike
unable to contact
tried to take out a new policy as i am already a customer ,waited 15 mins for call to be answered to be told it had to be done on line to get a quote ,went to my portal and spent 0ver 30 mins after talking to chatbot and eventually hung up , it is no use if you cannot get a person to talk to on phone
3 June 2026
Unprompted review
Reply from Wiserchoice
Hi Mr Gardiner
Thanks for taking the time to leave a review. We do apologise that you have been frustrated with your customer journey. We can see that you have been sent a form to complete via the portal. One of our agents will call you back to go through that with you today, and process the changes that you are looking to do.
Many thanks
Wiser Choice Bike
Quick and simple to get started
2 June 2026
Reply from Wiserchoice
Hi Sherrell
It is great to hear that you found it so quick and simple to set up your policy, thanks for the feedback!
Wiser Choice Bike
Very straightforward and fast to get a…
Very straightforward and fast to get a competitive insurance quote.
3 June 2026
Reply from Wiserchoice
Hi Roger
Thanks for the great feedback, it is good to hear that you found it so quick and straight forward to get a policy with us.
Ride safe!
Wiser Choice Bike
Reply from Wiserchoice
Hi Michael
It's great to hear that you found it so simple to set up your policy with us online!
Thanks
Wiser Choice Bike
Reply from Wiserchoice
Hi David
Thanks for the feedback, we are glad that you found it so easy to set up your policy with us! Ride safe!
Wiser Choice Bike
Reply from Wiserchoice
Hi Mr Lancaster
Thanks for taking the time to write a review, we are glad that you found it so easy to set up your policy with us!
WiserChoice Bike
Can't get hold of anyone
Can't get hold of anyone. The only way to speak to them is through a chatbot. It takes probably 10 minutes of questions to get through automated security, but then you are in a queue for approximately 40 minutes.. just for someone to tell you "thanks for waiting" and no further response. Absolutely useless! You get no service out of them whatsoever.
8 April 2026
Unprompted review
Reply from Wiserchoice
Hi
We are sorry that you feel we have not met your expectations. We do have a high volume of chats coming through currently, a back log from the bank holiday. We can see that one of our agents has made an outbound call to off the back of your live chat, and has amended your policy to reflect the correct number of no claims bonus years for you. If there is anything further that we can assist you with, please do let us know.
Many thanks
Wiser Choice Bike
It was quite good I think
It was quite good I think. A little bit confusing and would be nice If they had an app.
3 April 2026
Reply from Wiserchoice
Hi
Thanks for taking the time to leave us a review, and for your suggestion about an app, we will take this under consideration.
Thanks
Wiser Choice Bike
Reply from Wiserchoice
Hi Kevin
Thanks for taking the time to leave a review and for the 5 stars! We are glad that that you found it so easy to set up your policy with us, and at a price that you found competitive. Ride safe!
Wiser Choice Bike
live chat
live chat, phone numbers, app., all rubbish took me hours even when i was paying every thing went wrong
2 April 2026
Reply from Wiserchoice
Hi Mr. Girolami
Thanks for taking the time to leave a review and supply us with feedback. We can see that you have spoken to one of our agents via live chat, and that documents have been printed and will be posted out for you today.
Wiser Choice Bike
Great price.
2 April 2026
Reply from Wiserchoice
Hi Keith
Thanks for the 5 star review!
Wiser Choice Bike
Reply from Wiserchoice
Hi Robert
Many thanks for your 5 star review and feedback! We are glad to hear that you were happy with the price and found it so easy to set up your policy online with us. Ride safe!
Wiser Choice Bike
Simple process to apply
Simple process to apply, good pricing and coverage & fast delivery of documents online.
3 April 2026
Reply from Wiserchoice
Hi Jackie
Thanks for the great feedback. It's great to hear that you've had a good experience. If you need any help in the future please let us know.
Wiser Choice Bike
Very easy to use and cheaper then ever…
Very easy to use and cheaper then ever other companies
2 April 2026
Reply from Wiserchoice
Hi Paul
Thanks for the 5 stars, we are glad that you found it so easy to use and at a price that suited you!
Wiser Choice Bike
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