Wisdom Panel Reviews 1,664

Absolutely Brilliant - The DNA kit came quickly and very clear instructions made it easy to use. Sent off in the envelope provided and results came back around 2 weeks later. The medical and trait information we received was unbelievable, but it also showed that our boy had fathered 5 pups, who were on the Wisdom Panel register.

Wisdom got it spot on with the DNA test.
Even down to sending a photo of one of his relatives.
It was like a double of our dog which, they had not seen.
I was dubious about these tests.
It is a costly procedure but well worth it.

Don’t get me wrong, it works, but after spending £50 on the kit it just constantly pushes you to ‘upgrade’ your kit to learn more about your dog. You don’t need to send any more swabs, meaning they already have all the info, you just have to pay double what you’ve already spent to find that out.

I hate this tactic by businesses. It feels like you’ve only got a demo of the product they’re selling and they use all the obvious tactics to try and persuade you, like ‘find out your dogs potential medical issues’ etc.

Because all I got is mix dogs and don’t look like him 80 pounds

I’ve purchased seven Wisdom Panel DNA tests over the years, including the mother dog that I rescued from Costa Rica and her puppies that I had tested. I used Wisdom Panel repeatedly because I believed I was paying for lasting access to reliable results.

Recently, I discovered that Wisdom Panel permanently deleted older “legacy reports,” including the DNA results for one of my dogs who has since passed away. There was no clear, unavoidable warning and no meaningful opportunity to download or preserve the data before it was gone.

When I contacted the company, they hid behind their Terms & Conditions and said the report could not be restored. At the same time, they were still able to reference parts of the DNA data in writing. I could not get a response from a named representative, and my formal escalation was ignored.

I also have serious concerns about accuracy. The mother dog that I rescued and her puppies were tested — some were correctly identified as her offspring, but her son who is her identical twin was only identified as a close relative. I also had an older rescue retested three years later because the original results seemed highly questionable. The exact same report came back, which is difficult to reconcile given that the company claims its science and results are continually refined and updated.

Based on my experience, this company is not transparent, does not reliably preserve paid records, and does not inspire confidence in the accuracy of its results. Download your data immediately, and consider going elsewhere.

Excellent service prompt return the report told me exactly what I needed to know would definitely recommend wisdom panel.

Super service, quick and detailed results.

The company kept in touch throughout the whole procedure which was good. The results were emailed to us before the time they stated originally . Brilliant to know the DNA makeup of our little dog.
Thank you

Once the dna sample was taken the process was easy.

Makes me laugh every time I’ve had a DNA test, quick, easy to do and ready with results that make me smile

We are still waiting for the results we submitted on 17/2/26.
I have emailed and had reply.
We bought the wisdom DNA from pet's at home online, however we have heard nothing back a month later. Results are supposed to be sent back to us within 3 weeks.
Therefore I cannot recommend this product!!

Honestly, apart from Sindy in the US, who’s been super helpful, this has been such a palava ☹️. I’ve now sent off my second sample, due to the first one having got lost.

The issue has been with your address label. The process is over complicated. My strong suggestion is that you need to stick the label on to the envelope which will make the process so much easier please.

I have been waiting for my test results for 4 weeks now.

And I think it's unfair that we have to down load the address now when you used to send out a sticker. We pay enough for the test and you are cutting back. I might look to go elsewhere after this I think that you are just being tight.

Very professional and quick service, the detailed report was so informative and has given us an insight to our dogs different breeds and potential health problems. Extremely good value for money.

Test lost so disappointing

My sample was received by their lab over 3 weeks ago and I’ve had no communication. It would also be great if they could include a preaddressed returns envelope that can just be dropped in a postbox rather than having to go to a post office to arrange postage.

Excellent response and extensive information..thank you

This was really good,

Super easy to do at home then I had the results back with in a few weeks from posting back!

Very impressed with Wisdom Panel. The information was fascinating and well worth the money. Results were quick and I just loved all the details. Highly recommend