I have ordered twice now and intend to do so immediately after sending this email. My reason for doing so is the responsive feedback from the friends and professionals who have been so supportive sin... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Williams is a family bakery based in the heart of Lancashire. Famous for our luxury biscuits, Eccles cakes, gooey flapjack and scrumptious traybakes, you can find our products in garden centres, delis and farm shops as well as on our website!
Unit B5, Anchorage Business Park, Chain Caul Way, PR2 2YL, Preston, United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Fantastic company to deal with have used them a few times the products are absolutely amazing and the customer service is first class nothing is too much trouble. I would definitely rec this company!

Reply from Williams Handbaked
Edit: Excellent feedback from my review and I accept what they have said about Royal Mail.
Unfortunately whilst the 2 packs of biscuits came beautifully wrapped and had in my opinion sufficient protection, one of the packets had several broken biscuits - it looked like they were perhaps broken before packing. I would have contacted the company but as I was about to go away I knew I wouldn’t have time to return

Reply from Williams Handbaked
Superb quality products excellent customer service the best ginger biscuits ever made
I was prompted to make an order after I was gifted these . Order came well presented, prompt and delivery was smooth ( with instructions followed ) . Lovely products which will be appreciated when used or gifted. I would highly recommend.
They were delivered in a timely fashion, and I look forward to eating them. Thank you for making such a good product.
Great! What can I say? Everything I ordered was superb. Taste quality service could not fault anything. Would highly recommend
Very quick delivery, well packed.
Irresistible eccles cakes and oat biscuits. Discovered these on holiday on the west coast of Scotland. So glad I can buy on the Internet!

Reply from Williams Handbaked
Professional and punctual. The order was dispatched quickly and correctly. I’ve been told that the contents all look delicious. I’m sure they’ll taste delicious too.
Many thanks

Reply from Williams Handbaked
Easy website for selecting products.Beautifully packaged and fast post/delivery.
The recipient was highly delighted by the scrumptious biscuits
5☆ product

Reply from Williams Handbaked
We were given a tin of Williams Handbaked biscuits for Christmas. I hadn’t been aware of the the brand previously. All of the four varieties in the selection were delicious, but as a lover of all things ginger it was the ginger biscuits that stood out for me. Zingy and with the heat of spice that are the best ginger biscuits I’ve had. I was so impressed I ordered 12 packs (to be eligible for the free postage!) They have fast become my guilty pleasure.

Reply from Williams Handbaked
Best Eccles cakes ever! Beautifully and carefully packaged. Will defo order again! Great teamwork! Thank you!

Reply from Williams Handbaked
Delicious products and fantastic customer service! I had a slight issue with the delivery partner and Williams Handbaked were just amazing in terms of their response and proposed solution. Very happy, will definitely order again.

Reply from Williams Handbaked
I received a gift - a jar of All butter mini shortbread biscuits. I love the, melt-in-the-mouth moist cookies and promptly purchased a refill pack and a jar of Chocolate chip mini biscuits and a pack of Chocolate Ginger mini biscuits to try.
I really do like the Chocolate ginger biscuits and will reorder them. But I did not like the Chocolate chip ones and have given them to the Squirrels and Foxes that frequent my garden. Not enough chocolate in them to worry about it. Melt-in-the-mouth yes, but just very plain and disappointing for a chocolate chip biscuit. Definitely can’t recommend them. Looking forward to trying tray bakes…

Reply from Williams Handbaked
Fantastic biscuits (ginger) and scrumptious parkin. Delivered swiftly and well packaged. 10/10

Reply from Williams Handbaked

Reply from Williams Handbaked
The company and the quality of biscuits which are excellent
Quick delivery thanks

Reply from Williams Handbaked
To be honest I had a issue with my items being stolen but they dealt with it straight away and gave me a refund so I ordered them again and waited and I can tell you they are in my opinion the tastiest biscuits I’ve had in a long time and I will definitely be ordering some more for me and my family thank you to the team at Williams Handbaked

Reply from Williams Handbaked
Treated myself to a pack of 4 Festive Eccles cakes. They are far, far, far too sweet and encrusted in sugar on the outside too. What I shame. I ate one, but didn't enjoy it.

Reply from Williams Handbaked
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.